2012 social media & health professionals


Published on

This presentation looks to address aspects of scoial media use by health professionals. It was developed for Physiotheraphy students at the University of Otago. It also points to lots of useful resources.

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Social MediaThe interactive web – there are hundreds of social tools: flickr, facebook, linked in, academia.edu, twitter, yammer, ooooby, pinterest, google+What makes them attractive – you can form groups or communities of interest / practiceFind out who’s doing what and why?What uses / differences do the students perceivePersonal brand?Google Citationshttp://careers.unc.edu/students/networking-and-social-media/social-networking.html
  • The important thing to appreciate is that we will never reach everyone.Not everyone has a TV or a mobile phone not does everyone visit the library or have a Facebook account.While there is some cross over between social media types, in most cases there are different demographics of users, esp between FB and Twitter.Think about HOW often you are going to engage … don’t want to spamming peopleStatistics from Catalyst90.com
  • http://www.physiotherapy.org.nz/Folder?Action=View%20File&Folder_id=191&File=SOP%20Full.pdf
  • I don’t know the answers to these questions in the context of your social media presence, but hopefully you do know, or will ask James if you don’t. And I hope the exercises we have just done will help answer some of these questions.
  • Take a look at other University of Otago FB accounts. What are they doing?
  • http://ama.com.au/system/files/node/6231/Social+Media+and+the+Medical+Profession_FINAL+with+links.pdfhttp://ama.com.au/socialmediahttp://works.bepress.com/nicolas_terry/2/
  • Tell own story, e.g. @mellopuffy – met through #eqnz group, visited when came to Dunedin, helped her with her study, catch up regularly, helped her with job letter.@socialmedia – met up to go to a gig, now real life friends, asked me to guest lecture #comp103 about #eqnz@five15design – during #eqnz he offered us office space here in Dunedin
  • http://langwitches.org/blog/wp-content/uploads/2012/06/7degreesofconnectedness.pnghttp://www.healthcarecommunication.com/Main/Articles/6847.aspxHave a good social media presence yourself. Be clear about who you are and what you do – link to a website / blog / about me / Linked In account.Start by going to the webpages of these outfits (eg Trip database / Cochrane Collaboration) and see if they have a social media presence, then connect.
  • Shameless plug for OUTweCon
  • 2012 social media & health professionals

    1. 1. Social Media &HealthProfessionalsSarah Gallagher, Academic Liaison LibrarianHealth Sciences Library@sarahlibrarina
    2. 2. How can we use social media to support ourcareer, collaborate with others and find updates on newresearch?• What is Social Media?• What do you use?• How to do it?• Rules of engagement• Follow #physiophd and tweetToday
    3. 3. • Linked In / Facebook /Twitter / Academia.edu• What are the differences / uses?• Your academic / professional brand• Keep safe – mind your Source: http://www.flickr.com/photos/olliebray/5542813754 content• DISCUSSDigital Footprints
    4. 4. Facebook – connect with family / friendsTwitter – microblog / networkLinked in – network /employment / CPD / business Date Facebook Twitter Linked in 2012 - June 2,148,080 351,108 576,178 2011 - Oct 2,080,940 87,875 499,364 Source: Social Media Statistics for NZ http://catalyst90.com/Which does what?
    5. 5. Source: http://www.otago.ac.nz/administration/policies/otago026259.htmlOtago
    6. 6. Consultation paper for the Revised Standards of Practice for Physiotherapy NZ“Effective Communication - Social Media” (p15)Professional Policy
    7. 7. Exercise • What are you allowed to share?List 5 adjectives you’d want • What’s interesting?to be described asprofessionally. • What are you passionate about?List 5 adjectives you’d never • What amazing thing didwant to be described as you do?professionally. • What small human moments can you share? Source: Geek Girls Design Camp https://www.geekgirlsguide.com/_asset/hy8wt9/Design- Camp.pdf [June 2012]Having a presence
    8. 8. • Who’s your audience?• What do they need to know?• What do you want them to know?• What have you got that they need (resources and services)• Does HOW you get this message across REALLY MATTER?• What’s important is WHAT you say and HOW you say it.But, what do we say?
    9. 9. • Personal v professional accounts• Workplace practice• Be responsive v reactive• Be open and honest• Consider keeping separate services for personal and professional use• Social Media and the Medical Profession [video]• Fear of Facebook: Private Ordering of Social Media Risks Source: Incurred by Healthcare Providers http://www.flickr.com/photos/slayer23/2133360871Doing it safely
    10. 10. • 1 = Lurker• 2 = Novice• 3 = Insider• 4 = Colleague• 5 = Collaborator• 6 = Friend• 7 = ConfidantSource: http://langwitches.org/blog/wp- Source:content/uploads/2012/06/7degreesofconnectedness.png http://www.flickr.com/photos/sleepychinchilla/17634125037 degrees ofconnectedness
    11. 11. • Become a better clinician• Make professional connections• Contribute to the body of knowledge• Influence healthcare conversations• Get educated• Promote better health amongst the public• Sell your services• Peer review research Source:Source: http://www.flickr.com/photos/opensourceway/5364620846http://physiotherapy.asn.au/images/communications/social%20media%20inmotion.pdfWhy use Social Media?
    12. 12. • How to use it, mentions, RTs, DM, hashtag s, searches, lists• Follow people in the field / practice (make lists)• Follow publishers / research institutes / researchers / industry• Spammers and how to deal with them• Go to the website and see if they have an SM presence• #physiophd Source: http://www.flickr.com/photos/id- iom/6871086722Twitter
    13. 13. • Start by searching keywords or hashtags # • #physio • #physiotherapist • #physiotherapy • #phdchat• Use these to find people / institutions to follow • @apaphysio • @PEDro_CEBP • @JOSPT • Use these to find people / institutions to follow • https://twitter.com/PTJourn alClub Source: http://www.flickr.com/photos/cobalt/7217055290Doing it
    14. 14. http://storify.com/NZDoctor_news/tweeting- for-answers-to-a-difficult-diagnosisHow physicians do it
    15. 15. • Keywords: “social media”, professionalis m, “internet use”, “medical ethics”, communicatio n policy”, “code of conduct”Literature
    16. 16. Tweet your thesis! #OUTweConNow on 27 Augusthttp://www.otago.ac.nz/news/events/otago035302.html#OUTweCon
    17. 17. • Consultation paper for the Revised Standards of Practice for Physiotherapy NZ http://www.physiotherapy.org.nz/Folder?Action=View%20File&Folder_id=191&File=SOP%20Ful l.pdf• Fear of Facebook: Private Ordering of Social Media Risks Incurred by Healthcare Providers http://works.bepress.com/cgi/viewcontent.cgi?article=1002&context=nicolas_terry• Geek Girls Guide https://www.geekgirlsguide.com/designcamp/• Health Students use of social media http://www.asahp.org/pdf/JAH_40%202-Giordano%20.pdf• InMotion Sept 2011 http://physiotherapy.asn.au/images/communications/social%20media%20inmotion.pdf• Networking and social media http://careers.unc.edu/students/networking-and-social-media• Seven Degrees of Connectedness http://langwitches.org/blog/2012/06/07/seven-degrees-of- connectedness/• Social Media and the Medical Profession http://ama.com.au/system/files/node/6231/Social+Media+and+the+Medical+Profession_FINAL+w ith+links.pdf• To tweet or not to tweet: How companies are reining in social media http://www.flickr.com/photos/opensourceway/5364620846/• University of Otago web policy http://www.otago.ac.nz/administration/policies/otago003330.html• University of Otago web guidelines http://www.otago.ac.nz/administration/policies/otago026259.htmlReferences