Social Media and Small Business: Pitfalls to Avoid
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“Social Media and Small Business: Pitfalls to Avoid” - A Webinar with Rachel Strella and Cathy Jennings
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Social Media and Small Business: Pitfalls to Avoid
- 1. Social Media & Small Business: Pitfalls to Avoid Rachel Strella Strella Social Media Cathy Jennings No Pressure Networking
- 2. Introductions Rachel Strella Strella Social Media www.strellasocialmedia.com
- 3. Introductions Cathy Jennings No Pressure Networking www.nopressurenetworking.com
- 5. Small Business Challenges Time
- 6. Small Business Challenges Resources
- 7. Small Business Challenges Money
- 8. Small Business Challenges Social Media Knowledge
- 9. Common Pitfalls to Avoid
- 10. Common Pitfalls to Avoid Poor Planning → Lack of Strategy → No Measurement → Failure to apply adequate resources to execute your strategy
- 11. Common Pitfalls to Avoid Poor Engagement → Lack of Consistency → Poor Content
- 12. Common Pitfalls to Avoid Poor Customer Service → Ignoring the Audience → Deleting Negative Feedback → No Reputation Management
- 13. Common Pitfalls to Avoid Poor Synergy → “Silo” Efforts → Lack of Integration with other social media channels, traditional media, and offline efforts
- 14. Common Pitfalls to Avoid Misuse → Treating Social Media Like Advertising → Mimicking or Focusing Too Much on the Competition → Assuming It’s Magic or that It Will “Fix” Your Business
- 15. Common Pitfalls to Avoid Mismanagement → Managing Too Many Media → Having the Intern or Youngest Person on the Staff Manage Efforts → Becoming Complacent
- 17. Practical Solutions If You’re Already Guilty of These Pitfalls, It’s Not Too Late to Get on Track!
- 18. Practical Solutions Determine Goals Define Ideal Client Find Out Where They Are on Social Media
- 19. Practical Solutions Develop a Content Strategy Develop a Short-Term Plan Brainstorm Ways to Integrate Efforts Build Audience
- 20. Practical Solutions List Tasks and Assign Responsibilities Listen to Your Audience & Respond to Their Needs Evaluate
- 21. A Plan for Your Small Business
- 22. A Plan for Your Small Business A Plan Developed Just for You-The Small Business! Small Business Owner’s Guide to Social Media Releasing in Early November
- 23. A Plan for Your Small Business Downloadable Guide 5 Modules Theories Examples Exercises & Checklists Bonuses
- 24. A Plan for Your Small Business Modules Selecting the Right Social Media Channels Building Your Audience Planning Your Strategy Executing Your Strategy Evaluation
- 25. The Difference
- 26. The Difference Explains the Why and the HOW Examples Guide You Through the Modules Workbooks Allow You to Apply it to Your Business
- 27. The Difference Comprehensive, Yet Easy to Use REAL Strategy Examples Exclusively for Small Business Affordable
- 28. The Difference ACT NOW & SAVE $50! Email Strella Social Media & let us know you want to take advantage of this webinar offer! We’ll add you to the pre-order list!
- 29. The Difference Email us at: info@strellasocialmedia.com To Save $50 on “The Small Business Owner’s Guide to Social Media!” This brings your cost to just $99! Offer valid thru 11/04/2012
- 30. Connections and Resources Website and Blog: StrellaSocialMedia.com NoPressureNetworking.com Facebook: Facebook.com/StrellaSocialMedia Facebook.com/CathyJennings
- 31. Connections and Resources Twitter: Twitter.com/RachelStrella Twitter.com/CathyJennings LinkedIn: LinkedIn.com/in/RachelStrella LinkedIn.com/in/CathyJennings