Social Media Overview

<li>Social Media Overview Practical Information and Why You Should Care Kishor Social Media Conference </li><li>About the presenters Debra Askanase Creative Director and Social Strategist, Community Organizer 2->0 Former nonprofit executive director, program director, business strategist-> Talia Klein Director of Community and Social Media, Sparkeo->com Formerly community manager at Metacafe and product manager at several international companies-> </li><li>Post-presentation resources All referenced material is stored on Delicious->comhttp://delicious->com/tag/kishorjeru http://www->flickr->com/photos/crystaljingsr/3915514724/in/set-72157622354789320/ </li><li>Social Media Is… http://www->flickr->com/photos/crystaljingsr/3915512820/in/set-72157622354789320/ </li><li>A platform for conversation http://www->flickr->com/photos/crystaljingsr/3915515536/in/set-72157622354789320/ </li><li>Encourages group conversation http://www->flickr->com/photos/crystaljingsr/3915516040/in/set-72157622354789320/ </li><li>Utilizes the Power of Weak Ties http://www->flickr->com/photos/tierug/3154245590/in/set-72157611999817541/ </li><li>Is organic and emergent http://www->flickr->com/photos/eelssej_/524781662/ http://www->flickr->com/photos/crystaljingsr/3915513242/in/set-72157622354789320/ </li><li>Includes viral elements http://www->flickr->com/photos/kalmirage/1904699001/ </li><li>Communication Collaboration Multimedia Entertainment Reviews and Opinions </li><li>The old way is static </li><li>The old way is static </li><li>The old way is static </li><li>The old way is static </li><li>The new way is dynamic </li><li>The new way is dynamic </li><li>The new way is dynamic </li><li>The new way is dynamic </li><li>The new way is dynamic </li><li>Why should you care about social media? http://www->flickr->com/photos/maclover/4319538262/ </li><li>Because, contrary to what your mother told you to avoid Everyone’s doing it! </li><li>First – a bit of history: Number of years to reach 50 million users Radio - 38 years TV - 13 years Internet - 4 years Facebook - Added 100 million users in less than 9 months Sources: United Nations Cyberschoolbus Document and Mashable </li><li>90% of people trust recommendations by people they know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 http://www->flickr->com/photos/crystaljingsr/3915515338/in/set-72157622354789320/ </li><li>70% of consumers trust recommendations of consumers they don’t know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 http://www->flickr->com/photos/crystaljingsr/3915515338/in/set-72157622354789320/ </li><li>Social network and blogging sites are now the 4th most popular activity online, even ahead of personal email (Nielsen Report, Global Faces and Networked Places, 2009) </li><li>Time spent on social networks and blogging sites is growing at over 3 times the rate of overall Internet growth (Nielsen Report, Global Faces and Networked Places, 2009) (Nielsen Report, Global Faces and Networked Places, 2009) </li><li>Consequently, social networks and blogs are taking away from the share of time held by other sectors </li><li>Social media is democratizing communications, making it all-to-all instead of one-to-all “Technology is shifting power away from the editors, the publishers, the establishment, the media elite-> Now it’s the people who are taking control->” – Rupert Murdoch http://www->flickr->com/photos/9359358@N06/2402909122/ </li><li>2/3 of the GLOBAL population visits social networks Social Media Trends 2006-2008 Source: Universal McCann Comparative Study on Social Media Trends, 2008 http://www->readwriteweb->com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline->php </li><li>2/3 of the GLOBAL population visits social networks (Nielsen Report, Global Faces and Networked Places, 2009) http://www->readwriteweb->com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline->php </li><li>Estimated worldwide audience: 625 million http://www->flickr->com/photos/lumaxart/2364696515/in/set-72157603545124242/ </li><li>Estimated worldwide audience: 625 million That’s 1 in 13! http://www->flickr->com/photos/lumaxart/2364696515/in/set-72157603545124242/ </li><li>Social networking continues to lead http://www->flickr->com/photos/crystaljingsr/3915516172/in/set-72157622354789320/ … while other activities are stagnating </li><li>Social media adoption (Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010) </li><li>Social networking demographics http://www->emarketer->com/Article->aspx?R=1007484 </li><li>Social networking demographics http://www->emarketer->com/Article->aspx?R=1007484 </li><li>Old news: “If Facebook were a country, it would be the 8th most populated in the world” - Mark Zuckerberg, Facebook Founder, Jan 7, 2009-> </li><li>Old news: “If Facebook were a country, it would be the 8th most populated in the world” - Mark Zuckerberg, Facebook Founder, Jan 7, 2009-> New news: It’s number 4 </li><li>Social technographics ladder of engagement http://blogs->forrester->com/groundswell/2008/10/new-2008-social->html </li><li>http://blogs->forrester->com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites->html </li><li>* 93% of Americans believe that a company should have a presence on social media sites * 85% believe that these companies should use these services to interact with consumers Source: Cone Business in Social Media Study, 2008 </li><li>So listen-> And talk-> And listen-> And talk-> And listen-> </li><li>People are talking about your brand right now-> Are you listening? http://www->flickr->com/photos/crystaljingsr/3914728401/in/set-72157622354789320/ </li><li>So what should you do? http://www->flickr->com/photos/crystaljingsr/3915514014/in/set-72157622354789320/ </li><li>Figure out your social media goals http://www->flickr->com/photos/crystaljingsr/3915512024/in/set-72157622354789320/ </li><li>Define a strategy http://www->flickr->com/photos/crystaljingsr/3914731337/in/set-72157622354789320/ </li><li>Define your ROI http://www->flickr->com/photos/crystaljingsr/3915515098/in/set-72157622354789320/ </li><li>Listen and get into the conversations <ul><li> Twitter</li><li> Twitter Search</li><li> Blogs</li><li>Technorati</li><li> Google Blog Search</li><li> Forums</li><li> RSS</li><li> Google Alerts</li><li> Social Mentions </li></ul>http://www->flickr->com/photos/crystaljingsr/3915515846/in/set-72157622354789320/ </li><li>Set the conversation free-> Don’t try to control it-> http://www->flickr->com/photos/crystaljingsr/3915515628/in/set-72157622354789320/ </li><li>Most importantly, DO NOT assume social media will solve your problems-> http://www->flickr->com/photos/crystaljingsr/3915515202/in/set-72157622354789320/ </li><li>Most importantly, DO NOT assume social media will solve your problems-> It won’t-> http://www->flickr->com/photos/crystaljingsr/3915515202/in/set-72157622354789320/ </li><li>Don’t sit back and wait for things to happen-> http://www->flickr->com/photos/crystaljingsr/3914728739/in/set-72157622354789320/ </li><li>Don’t sit back and wait for things to happen-> They won’t-> http://www->flickr->com/photos/crystaljingsr/3914728739/in/set-72157622354789320/ </li><li>What social media CAN do: <ul><li> Improve customer service</li><li> Help retain customers</li><li> Increase word of mouth exposure</li><li> Reach a large, potentially infinite, audience</li><li> Increase transparency</li></li></ul><li>Social media case studies Conclusion: It doesn’t have to cost a lot of money-> Conclusion: Social media isn’t all about ROI, but financial profit can happen-> Conclusion: Be friendly, real, and honest-> A great personality helps-> </li><li>Social media case studies </li><li>Social media helps businesses succeed http://www->emarketer->com/Article->aspx?R=1006930, </li><li>Social media helps businesses succeed http://www->emarketer->com/Article->aspx?R=1006930, </li><li>Social media helps businesses succeed http://www->emarketer->com/Article->aspx?R=1006930, </li><li>Social media helps businesses succeed </li><li>It’s all connected Blog YouTube Twitter Facebook Website </li><li></li><li></li><li>Where is social media heading? http://www->flickr->com/photos/crystaljingsr/3915514588/in/set-72157622354789320/ </li><li></li><li>Universal search is a game changer </li><li>Universal search is a game changer </li><li>Thank You! debra@communityorganizer20->com @askdebratalia@sparkeo->com @TalTalK </li>

Social Media Overview

by Sparkeo on Feb 17, 2010

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Social Media Overview — Presentation Transcript