The document describes an OLX India marketing campaign called "Sell N Tell" that had the following objectives: 1) Highlight successful product transactions on the OLX platform and create positive word of mouth. 2) Connect with users on an emotional level by showing how the platform fulfilled a seller's and buyer's wishes. The campaign gathered over 1000 user stories, converted over 700 of them into a "BitStories" comic format, and promoted the stories through social media and partnerships with an comedy group. It successfully generated social media engagement and positive attention for the OLX platform.