Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Food Retail.
9. Introduction
We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
KRDS Engagement Score on Post
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
x 1000
This calculation is based on the following assumptions:
โข Fans like posts most frequently
โข Fans share posts less frequently
โข Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
10. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information
11. KRDS Engagement Score
29.66
Based on data gathered between August and September 2014