A showcase of work done in digital communication domain by Anshul Kumar.

2. Myself in 5 tweets
Creative, Quick Learner and Good Observer… #ThatsMe and how I like to describe
myself.
Building communities, garnering fans and interacting with them for a purpose –
#MyPassion.
ATL, BTL, Digital, SEO & e-commerce Content – Some frontiers conquered and some
more to scale! #MyCompetencies.
My understanding of #Engagement – Not restricted to Facebook, Twitter, Linkedin,
Pinterest & YouTube.
Photography, Movies, History What Ifs, & Traveling – That’s me #BeyondWork

7. Sujan Luxury – Instagram
url: /SUJANLuxury
Management Period:
October 14 – May 15

8. Anand Group India - Linkedin
url: /company/120881
Management Period: October 14 – May 15

9. AskmeBazaar Books – Facebook & Twitter
url: /AskmeBazaarBooksnPublications
Management Period: September 15 – February 16

11. Wool Celebration Moment – Woolmark

12. The Woolmark Company is a leading wool textile company, which promotes the use of wool
in different aspects of life. With loyal customers across the globe, Woolmark India’s annual
event – Wool Celebration is a unique initiative by the company to highlight Wool Fashion.
The company wanted to integrate this offline activity with the online space and create
awareness about the event.

13. Idea & Execution
Using Social Media tools, required aid was given to Wool Celebration in the online space.
‘Wool Celebration Moments’ Contest
Every week a theme was introduced
and the users were asked to share a
picture related to the theme. The
most relevant pic was declared as the
weekly winner.
The Woolmark India Facebook Page
hosted the Wool Celebration
Moments Contest during the winter
season. This 7-week long contest
directed people to share their fun
winter moments.

14. Facebook Regular posts and albums were uploaded on the official Woolmark India page to
keep the fans regularly updated with the activity. The posts included the Facebook app posts,
showcase of designer Pankaj & Nidhi’s capsule collection (who promote wool fashion in
India) and album uploads.

15. Colors of India - Xerox

16. One of the oldest innovation companies, Xerox wanted to enter social media space with
their Facebook page. They asked for an engaging activity, which would induce the brand
and their main product- Color Printers, on the social network.

17. Idea & Execution:
‘Xerox brings to life the colors of India with its innovative range of printers’. With this
thought as inspiration, the idea of a Facebook contest – ‘Colors of India’ was incubated.
Through this contest, users could share their clicks showing the diverse colors of India.

18. Participants could click photographs and upload them in the contest using a Facebook
Application. The photographs uploaded were enlisted in the Gallery where one could view
all the entries. Users could also choose their preference among the entries. One could
even download the entire Colours of India Calendar.

19. Impact
 A total of 1013 entries were received in the Contest.
 The entries combined garnered a total of 1124 votes.
 Xerox India Official Facebook page added more than 12,000 fans during the campaign.

20. What makes us Click - Canon India

21. Canon India had started its campaign 'What makes us Click' revolving around spontaneously
clicking all the interesting moments of everyday life. The TVC of this campaign mentioned a
clicking moment corresponding to each letter of the English alphabet.
All needed was an interesting and engaging activity to create a buzz about this campaign on
social media.
As result, 'What makes us click' contest
on the official Canon India Facebook
page took place.

22. Idea & Execution
A Facebook application was created for the
contest. The 60-Sec TVC of the campaign was
sliced into 26 slices corresponding to each letter
of the alphabet. 5 slices out of the 26 randomly
appeared in the application and the users were
asked to identify the alphabet each slice
represented.
The contest application also had a timer to
record the time each participant took to
complete the quiz. The participants could also
share their score/timings and invite their friends
to participate in the contest.
Each day, a lucky winner was gratified with a
Canon camera considering the score and time
taken.

23. Impact
The Contest ran for a duration of 20 days from April 11 to April 30, 2012, during which the
brand page received over 96,000 New Likes.
Over 31,300 people participated in this contest.

24. Get Real - AskmeBazaar

25. #WaronFakes
Due to increasing consumer complaints,
AskmeBazaar, one of the fastest growing e-
commerce players, through #WarOnFakes
exercised removal of many 'most likely fake
sellers‘.
The Challenge
What could be an interesting way to
communicate the audience that AskmeBazaar
is now all about Original Brands and Great
Deals?
Idea and Execution
A Poor Joke route was taken through a
follow-up campaign – Get Real to educate
customers that fakes are as bad as PJs. With a
series of posts this message was delivered in
a very fun and engaging way.

26. Books2Mark From 2015 – AskmeBazaar

27. The Challenge
2015 was on its way out when
AskmeBazaar was struggling with its
books category. Facing tough competition
from Flipkart and Amazon in the same
segment, there was a need for
introducing engagement to the Year End
Sales.
Idea & Execution
A campaign Books2Mark From 2015 was
conceptualized that curated a selection
of the best book of the year in an online
book store. On AskmeBazaar’s Blog
platform- Blog Buzz, around 10 blogs got
featured, which redirected to the same
store. Each day 5 best books in a
particular genre were unveiled on the
store in sync with Facebook Page Alerts
and blog posts.

28. Vitiligo Vents – Unite For Vitiligo

29. It’s better to let things out than holding them in. Venting frustration eases tension and
stress. Just in itself, self-expression feels good.
Unite For Vitiligo via its latest campaign, Vitiligo Vents helped people with vitiligo vent their
perceived indignity, misfortune, or injustice out.
People around the world participated in the social campaign, using the hashtag –
#VitiligoVents (25-30 characters).
The campaign was re-grammed by VRF Foundation and appreciated, something the research
foundation rarely does.

34. BARFI & I – Monti Carlo
What was it?
'Barfi & I' was a contest to promote
Monte Carlo’s association with Barfi
Idea and Execution
Users were asked to use their webcam
or upload their images to make their
own Barfi poster. They had to pose
several gestures similar to the official
poster with Ranbir Kapoor.
All the posters were displayed in an
online gallery where the users could
vote for the entries, share them and
invite their friend to participate in the
contest.

35. Impact
1225 people registered in the contest during the 3 days of the contest
A total of 56 entries were received in the contest
A total of 1321 votes were received on all entries combined

36. All because of FOG
A contest to drive
engagement and
indirectly promote
Essilor’s Fog proof
lenses on social
media platforms.

37. Fun@40 - Essilor
• Contest targeted 40+ users (who often use lenses to correct weak eye sight vision).
• Drove great engagement.
• Slayed boredom among page fans.
• Added more likes to Essilor Eye Lounge Facebook page.

39. Woolmark celebration
A microsite was created especially for this event which was user friendly and gave out
detailed information about the Wool Celebration initiative by The Woolmark Company. The
microsite gave out details like the Wool Celebration calendar, Event pics, showcasing special
capsule collection by IWP 2012 Indian finalist, designer duo Pankaj & Nidhi.

40. Timex India – Versace Watch Range Descriptions
Description writing for an ultra luxury watch range, keeping brand language
and target segment in mind.

41. Art For Heart – Columbia Asia
An initiative from Columbia Asia Hospital was translated into a micro website, featuring an
art gallery of participants. Voting ability and social media friendly navigation also helped BTL
activity to run smooth.

42. Uflex Careers – A Career Micro site

44. Understanding the importance of
implementing customer lifecycle marketing
strategies to increase the overall profitability of
a business, a comprehensive user journey was
designed. The journey had over 70 emails and
100 push notifications to keep the user
engaged as per the action(s) taken by them.
9zest – User Journey Mails

45. Looking at the sizable employee strength of
Anand Group of companies, a marathon for
employees, ANAND RUN was conceptualized.
Execution
A 15 Days email campaign included: Teasers
registration mailers, mailers to buy Anand Run
merchandise along with few engaging mailers.
All of this was synced with ANAND Run
Facebook Page.
Impact
750 registrations
600+ people turned up for the run.
ANAND Run

46. ACS was an innovative case study competition, open
for those management students who had a knack to
crack complex business cases.
Execution
The intent of this challenge was to provide an
opportunity to India's brightest minds to improve
their strategy skills while enhancing the equity of
the ANAND employer brand.
A 15 Days email campaign was devised, which
included teasers, mailers for registration,
‘submission alert mailers, goodies winners lists, etc.
Impact
91 registrations with 31 submission
Anand Case Study

48. Event Mailer

49. Product Launch Mailer

50. Offer Mailers

52. Watch Here
Watch Here
Summer of Sexy
A campaign with a series of YouTube ads to push
Summer Sales on AskmeBazaar in the most
entertaining way.
Rainovation
A YouTube campaign to push Buyback Sales
on AskmeBazaar during monsoon months.
9zest Therapy Programs
A campaign with a series of infomercials to
communicate the benefits of buying
9zest Therapy subscriptions.
Watch Here

58. To contact
Call me on 8527466098
or drop mail at hianshulsingh@gmail.com
Find me on