This document describes the digital marketing services offered by The Gravy Train, a 360-degree digital solutions agency. They provide website design and development, search engine optimization, search engine marketing, and social media marketing. They have case studies for several clients including UNICEF, KlipSee mobile app, JW Marriott Aerocity hotel, and Action Group of Hospitals. For UNICEF, they created a new dynamic website and social media campaigns. For KlipSee, they built brand awareness on social media and developed a website. For JW Marriott, they increased engagement on social media through various promotional campaigns. And for Action Hospitals, they provided an integrated digital marketing solution including websites, SEO,

1. www.thegravytrain.biz

2. We are
• A part of the integrated communications agency,
• 360O digital solution provider
• Technical experts with a creative outlook

3. We believe
On digital media, your ‘brand is not what you say’, it is now ‘what they say’.
Content is the king. Being original is where we come in.
Engagement with audience is the key.

4. We do
{
Website Design and Development
- UI and UX design
- Static & Dynamic CMS based websites
- Micro-site
- Web Application Dev.
- Customized & Open source Dev.
- Responsive & Mobile enabled Websites
{
Search Engine Optimization
- Pre optimization SEO Analysis
- Keyword Research and Analysis
- Competitive Analysis
- On page Optimization
- Off page Optimization{
Search Engine Marketing
- Keyword Research
- Competitive Analysis
- Search Engine Campaign Mgmt
- Search & Display Network Ads
- Web & Mobile Banners: Static, Animated
- PLP/Micro-site Development
- Analytics & Optimization
{
Social Media Marketing
- Managing Business Pages
- Social Media Content Development
- Social Media Fan Engagement
- Social Media Advertisement
- App Creation and Integration
- Insights and Analysis

5. We did
Digital case studies
Unicef (NGO)
Aeolus Tyres (Consumer Goods)
KlipSee (Mobile Application)
Reboot (IT)
JW Marriott Aerocity, New Delhi (Lifestyle)
Aktivortho (Rehabilitation)
Big Wong (Hospitality)
Action Group of Hospitals (Healthcare)
World Phone (VOIP Services)

6. The Evolution Challenge
Case Study #1 - Unicef

7. The Organization
UNICEF is an International UN organization protecting the rights of children & youngsters and has been
working in India since 1949 to protect children's right to be educated, to be healthy, to a childhood, to be
treated fairly and to be heard.
The Challenge
We were faced with the mammoth task of creating an entirely new, dynamically operative website for
Unicef which could hold their humungous data, stories, case studies, showcase their campaigns, brand
ambassadors, donors and stakeholders.
The second level of our challenge was to migrate the complete old data from the previous website on
Red dot to the new website on Dot Net without losing the website traffic, data and rankings.
Our Approach
To create a unique interface that reflects all the multiple aspects of the organisation upfront and is a
dummy’s guide to uploading content dynamically from the backend.

8. Unicef.in
A programming marvel
While on the front end it holds a neat and
sorted look which is user friendly, at the
backend this website holds an extensive group
of functionalities. From uploading and auto-
tagging of stories feature to creating
campaign micro-sites and having a mini
recruitment portal in it; this website is multi-
functional.
We created an environment for Unicef on the
online space that gives a holistic picture about
their diverse areas of intervention and serves
as a common platform to bring together all
their online buzz as well.

9. FB & Twitter ad campaign
Unicef India Social Media Build up
The Task
Unicef India wanted to increase its fan base on FB & Twitter, with a major
focus on engaging the youth, esp. young change makers. To engage
general public, private companies, decision makers, NGOs & other
organizations/ foundations, UN agencies as other key audiences.
The Result
The campaign generated over 80,000 engagements & increased the fan
base by 66,000 on FB only. Twitter received an overwhelming response
with over 28,000 new followers & 15000 plus engagements.
The Gates ReTweet
Bill Gates created ripples for UNICEF India’s Polio campaign by MTing an
infographic designed by Grasshoppers which received over 2700 RTs.

10. Infographics for UNICEF

11. The Shopaholic Challenge
Case Study #2 – KlipSee

12. The Brand
KlipSee is the new shopping assistant on the block. It’s an easy to use application that let’s users shop from
various online shopping marketplaces as well as offline possibilities. KlipSee brings next-gen features to
simplify a shopper’s experience in one app. Catering to all the needs a shopper can encounter within this
advanced internet bubble.
Our Task
With the raging online shopping era and the innumerable apps that surround this generation; our task was
complex yet simple to make this shopper’s assistant stand out in the market. To build a brand identity that is
fresh and catchy and a progressive marketing strategy that leaves no stones unturned.
Our Solution
For a new shopping app in the saturated market; we wanted to be fresh, comprehendible and interesting.
The social media campaign was built on the features consumers were unaware of while creating an
immediate need for them. Supported with e-mailers shot out to prospective consumers and a general
visibility of the brand.

13. Social Media Pre-Buzz
As a pre-launch phase, we wanted to
create awareness for the brand and
highlight its features. Getting to know
selected consumer’s response and
feedback so as to launch the app in the
market.
We managed to create a fresh brand
identity with a new logo and
communication/art style to attract new-
age consumers who are actively engaged
in the online shopping world.

14. Website Development
Building from
scratch a static
website for KlipSee
to reach out to the
online generation.
We covered many
usability aspects,
from dynamic user-
info forms shot out
to client’s email ids,
to direct download
links for various
application stores.

15. An ORM & Engagement Story
Case Study #3 – JW Marriott Aerocity

16. The Brand
With 24,000 square feet of flexible event and meeting room space, the hotel is a premier destination here in New Delhi
for corporate conventions, weddings along with business and leisure events.
This hotel offers accessibility without sacrificing style and tender it’s guests with exclusive F&B delights at its signature
restaurants like K3, Akira Back and DBC.
Our Task
To increase the brand presence of the hotel on social networking sites and enhance engagement with the targeted
audience. To achieve the same we created campaigns around various properties of the hotel along with updated feed
from hotel, where-in people can understand the luxurious experience this hotel can facilitate as well as indulge in a
two-way conversation through social media. This is being successfully achieved through live tweeting events, Chef and
food centric promotions to festive campaigns.
The Achievement
Within a span of 8 months we doubled the number of likes and engagement on the Social Media pages of JWM
Aerocity . From 14K the number rose to 27K mostly organically.

17. The Delhi Daredevils @JWM
We organized various campaigns and
contests to promote Delhi Daredevils.
We started a trend of Tweet
commentary wherein we saw
immense participation from the
followers as well.
Interactive posts featuring cricketers,
behind the scenes, picture caption
and other engaging posts were put up
in order to generate user feedback
and excitement.
Picture this - Contest
Match-Day Interactivity Contest Promotion For Signed Jersey

18. Father’s Day Promotion @JWM
We ran a contest to share a picture
with your Dad and your idea of a
perfect date with him, with the
hash-tag: #FathersDayAtK3.
We also asked participants to show
their Check-in on the Father’s Day
with #FathersDayAtK3 at
#JWMarriottNewDelhiAerocity to
get a surprise for their DAD!
Intial Buzz
Checkin contest!
Selfie Contest
Daddy-licious brunch promotion

19. Arif Miyan ki Rasoi
The campaign celebrated Mughlai
Cuisine with Chef Arif Qureshi.
Contest & Engagement
We started with a build up around
trivia on famous Mughlai cuisine.
Ran a quiz series for the audience.
With the use of engaging posts
and videos, we had a very positive
reach and great participation with
the page fans.
Campaign Branding
Quiz Series – Guess the dish
Introduction of Chef Arif
Video Promotion

20. Jacob’s Creek : The Reserve Table with Ben Bryant
The campaign highlighted the
event organized by Jacob’s
Creek Wines.
The event was called ‘The
Reserve Table’ with chief
winemaker Ben Bryant.
The event had wide coverage
on Facebook along with
trending live tweets on Twitter
and Blogger reviews later on.
Post Event Coverage
PreEvent Buzz
Bloggers Thank-you Feature

21. Chef Akira Back’s visit to India
The campaign highlighted the
visit of noted celebrity Chef Akira
Back in his restaurant Akira Back
at JW Marriott.
We ran engaging posts and a
contest to generate maximum
traffic.
Though the campaign began at a
very short notice but we had
positive results.
Reach – 22,866
Likes- 1,251
Post Clicks – 454
Comments - 37
Introduction of Chef Akira Back
Trivia Post + Cuisine feature
Akira Back Restaurant Promotion
Akira Back Contest Promotion

22. The Treasure of the Grand Highway @JWM
An event was promoted on social
media to explore the rich cuisine of
the Mughals and embark on a
delicious journey from Kabul to
Kolkata.
Various local delicacies were
showcased and interesting facts
about each dish was presented to
the audience.
We ran a contest to share a picture
of your journey of a highway and
share the best experience, with the
hashtag: #TGHatK3.
Initial Build-up
Picture Contest
Product Showcase
Treasure of the Grand Highway video promotion

23. A Holistic Solution
Case Study #4– Action Group of Hospitals

24. The Brand
Sri Balaji Action Medical Institute started its first hospital in 2004 in Paschim Vihar, New Delhi with a capacity
of 400 beds in its Medical hospital and 100 beds in Cancer Hospital. Sri Balaji Action Medical Institute have
established themselves as one-of-the-best Hospitals in India with a mission to provide world class integrated
healthcare facilities to all sections of society, whilst maintaining high standard of ethical practice and
professional competency.
The Task
When we began working with Action Hospitals in 2009, it lacked proper brand identity, had an over cluttered
website and no social media presence. Though social media at that time was still an upcoming phenomenon
but we gave them an early adopter advantage by bring them on the medium.
Our Bouquet of Services
Action Hospitals has been a brand whom we gave an end-to-end solution not only in terms of Digital but
Advertising and PR as well.
Our Digital Solutions: Website Development | Website Maintenance | SEO | SEM | SMM

25. Sri Balaji Action Medical Institute
Objective
To design an interactive website and
increase the footfall.
Approach
The website was designed from scratch.
the idea was to make an “online hospital”,
therefore cutting the hassle and making
anything and everything available online.
Results
Increase in the website traffic by 200 visits
per month followed by 70-80 appointment
booking through the website itself that
resulted in increased revenue for the
hospital. It also increased in the queries
and positive feedback for the hospital.

26. Action Cancer Hospital
The Idea
This website apart from being a window to the
hospital in terms of having facilities like book
an appointment also served as a knowledge
platform for understanding various types of
cancers and their cures.
Post creation we even took care of website
maintenance and SEO for both their websites.

27. Social Media Campaigns
We provided Action Hospitals
with a Complete Digital
Marketing Solution.
Our strategy was to engage
with the audience. Instead of
making it a one way
communication. We
concentrated on making
engaging campaigns that
would encourage audience
participation and involvement
with the hospital too.

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Email: info@thegrasshoppers.biz | www.thegravytrain.biz