Bombay High Social Media Case Study - Blogger Outreach program.

1. Presents
Fashion Bloggers Event

2. Background
:
Bombay High is a formal apparel brand
for the young and young at heart. The
brand targets the young professionals
between the age group of 25 to 40.
The case :
In order to reach out to fans, social
media platforms can be used wisely –
we integrated online platforms with
an offline fashion bloggers event at
the store.

3. What was done?
Online and offline integration is a must in
order to trigger and create awareness.
We brought the fashion and formal elements
together in the concept for the Bombay High
“High On Fashion” event.
Objective :
To create awareness about the brand
amongst the ladies
Tap the women audience and engage
with them on various platforms on
regular basis

4. Creating
awareness
about the event

5. 5 Fashion Bloggers:
-Utsavi Jhaveri
-Malavika Mohanna
-Rhea Gupte
-Magali Caira Vaz
-Alisha Merchani
1 Make – up artist for giving the corporate their dream day time make over
Shreya Ahuja
List of the Ceo’s/ Managers:
-Manasi Bansal
-Biju rajiv
-Nameeta Saigal
-Tripti navani
-Shubadha

6. Invites sent to Invites sent to the
the Bloggers Ceo’s/Managers

7. Agenda for the event

8. An appetizing break
During the event..
Meet the guest The Stylists Style Tip
- Introduction
The blogger
challenge – Make
over session

9. Guess who made the Celebrity guest Shaina N C judged
the “High On Fashion” event make –
evening overs given by the Fashion Bloggers
Style of the Day – Winner
announcement and prize distrbution
Head Home and Keep Blogging – How did the
event impact the Brand’s presence on Social

10. Bloggers wrote blogs
about their personal
Overall Flow experience at the event
Also shared glimpses of
the event on their
Promoting on Facebook Pages
various social Brand managers/CEOs
media platforms shared their photos,
about “High On commented and expressed
10th Dec 2011 Fashion” event – 17th Dec 2011 their opinion on the
Creating Buzz Bombay High page
THE DAY – “High On
Invites sent out to 11th Dec 2011 Fashion” at Bombay
guests and responses
High, Linking Road After Event
on confirmation
Store, Bandra West,
received
Mumbai
We trended in
Mumbai during the
course of the event
Received
overwhelming response

11. Event after effects on
Social Media
Results?

12. Pictures shared by the
bloggers

13. What the Judge
had to say

14. Insights showing increase
in Engagement with Fans
Event Date: 17th on Facebook
Dec
Drastic increase in the number of likes and
comments on the page content from the 13th Statistics on the event
to 19th December.
week: 12th Dec- 19th Dec
Almost of an average of 50 likes and 15
comments per day in that span.

15. Jump in the number of
Daily Active Users
On an average about
30 each day during a
span of 1 week
Good Post viewer numbers
Almost 500 people could view the post
Jump in the number after the event to
about 800.

16. Increase in the
number of people
who liked posts put
up after the event
on 17th
Also an increase in
the number of
comments on each
post can be noticed

17. An increase in the
number of new likes
on the page
On an average at
least about 5 organic
likes each day during
the week.
Jump in the number of page views
Speaking in terms of numbers the page view numbers have
increased from less than 100 to about 150 per day which is good
for the brand
Unique visitors of about 25 each day jumped up to 60 after
the event.

18. Some
Demographics
The event mainly focused on women belonging to the age group of 18 – 30
years.
Looking at the percentage distribution, Male are a majority of 69% and
Female just 29% although there has been an increase in this percentage.
The brand focuses on both male and female audience in the country,
mostly the young entrepreneurs.
What better way to create buzz amongst ladies than clubbing together
both the fashion and corporate aspects together.
As a result of which we could reach out to many young women
entrepreneurs out there.

19. HighOnFashion
Our “High On Fashion” event
Hashtag trended in Mumbai

20. Increase in Follower
numbers

21. Tweets, Retweets and Mentions
Increased interaction on twitter

22. Clear rise in the number of tweets, reach
and interaction
About 45 tweets on the day of event
Number of tweets touched peek on the
17th December
Tweets for Bombay High reached out to
3,124 people via 50 tweets i.e. each tweet
reached out to about 62 people which is
amazing for the brand.

23. #Highonfashion Trending in Mumbai

24. Some Numbers
 47 new fans in just 7 days
 210 unique page views within a
week
Increase in the number of
followers – about 30 new followers
in span of few hours as a result of
trending

25. #HighOnFashion Trending in Mumbai ! How does this
benefit the brand Bombay High?
Trending:
The #trending occurring on Twitter not only provides an easy avenue for
people to communicate, but it also raises awareness about topics, products,
services, brands and companies on, to a certain extent, a global scale.
Use of a hashtag:
To increase brand recognition within a captive, engaged audience that is
included in every Tweet. The trending hashtag reaches our not only to brand’s
followers but also the followers of the brand’s followers – Best example of
viral marketing.
#HighOnFashion went viral in Mumbai and chances were of it reaching out to
most Indians who can be the brand’s target audience during the course of the
event

26. 50 tweets reached out to about 3,546 people because of the
regular tweets during the event.
Each tweet of Bombay High has reached out to about 71 people.

27. Statistics
taken in the
morning on the
day of event
Tweets with hashtag #HighOnFashion reached out to about 4,948 people via
50 tweets
i.e. each tweet has reached out to about 100 people before the event

28. Statistics taken
on the day of
event in the
evening
Tweets with hashtag #HighOnFashion reached out to about 19,460 people via
50 tweets
i.e. each tweet has reached out to about 390 people when the hashtag trended

29. Blogs written by the
fashion bloggers on
the High On Fashion
event

30. Bombay High Team
Structure at Social Seety
Mubashir Usmani – Founder
Shruti Nair – Co Founder, Business Head
Riyaz Merchant - Creative Head
Saad Merchant – Copywriter and creative in – charge
Shaista Syed – Social Media Executive for Bombay High
Nelson Lopes - Visualizer
Bianca Radhakrishna – Social Media Strategist

31. THANK YOU