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Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
Bombay High - Social Media Case Study
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Bombay High - Social Media Case Study

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Bombay High Social Media Case Study - Blogger Outreach program.

Bombay High Social Media Case Study - Blogger Outreach program.

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  • 1. PresentsFashion Bloggers Event
  • 2. Background:Bombay High is a formal apparel brandfor the young and young at heart. Thebrand targets the young professionalsbetween the age group of 25 to 40. The case : In order to reach out to fans, social media platforms can be used wisely – we integrated online platforms with an offline fashion bloggers event at the store.
  • 3. What was done? Online and offline integration is a must in order to trigger and create awareness. We brought the fashion and formal elements together in the concept for the Bombay High “High On Fashion” event.Objective : To create awareness about the brand amongst the ladies Tap the women audience and engage with them on various platforms on regular basis
  • 4. Creatingawarenessabout the event
  • 5. 5 Fashion Bloggers:-Utsavi Jhaveri-Malavika Mohanna-Rhea Gupte-Magali Caira Vaz-Alisha Merchani1 Make – up artist for giving the corporate their dream day time make overShreya Ahuja List of the Ceo’s/ Managers: -Manasi Bansal -Biju rajiv -Nameeta Saigal -Tripti navani -Shubadha
  • 6. Invites sent to Invites sent to the the Bloggers Ceo’s/Managers
  • 7. Agenda for the event
  • 8. An appetizing breakDuring the event..Meet the guest The Stylists Style Tip - Introduction The blogger challenge – Make over session
  • 9. Guess who made the Celebrity guest Shaina N C judged the “High On Fashion” event make – evening overs given by the Fashion BloggersStyle of the Day – Winnerannouncement and prize distrbution Head Home and Keep Blogging – How did the event impact the Brand’s presence on Social
  • 10. Bloggers wrote blogs about their personal Overall Flow experience at the event Also shared glimpses of the event on their Promoting on Facebook Pages various social Brand managers/CEOs media platforms shared their photos, about “High On commented and expressed10th Dec 2011 Fashion” event – 17th Dec 2011 their opinion on the Creating Buzz Bombay High page THE DAY – “High OnInvites sent out to 11th Dec 2011 Fashion” at Bombayguests and responses High, Linking Road After Eventon confirmation Store, Bandra West,received Mumbai We trended in Mumbai during the course of the event Received overwhelming response
  • 11. Event after effects onSocial Media Results?
  • 12. Pictures shared by the bloggers
  • 13. What the Judge had to say
  • 14. Insights showing increase in Engagement with Fans Event Date: 17th on Facebook DecDrastic increase in the number of likes andcomments on the page content from the 13th Statistics on the eventto 19th December. week: 12th Dec- 19th DecAlmost of an average of 50 likes and 15comments per day in that span.
  • 15. Jump in the number of Daily Active Users On an average about 30 each day during a span of 1 weekGood Post viewer numbersAlmost 500 people could view the postJump in the number after the event toabout 800.
  • 16. Increase in the number of people who liked posts put up after the event on 17thAlso an increase inthe number ofcomments on eachpost can be noticed
  • 17. An increase in the number of new likes on the page On an average at least about 5 organic likes each day during the week.Jump in the number of page viewsSpeaking in terms of numbers the page view numbers haveincreased from less than 100 to about 150 per day which is goodfor the brandUnique visitors of about 25 each day jumped up to 60 afterthe event.
  • 18. Some DemographicsThe event mainly focused on women belonging to the age group of 18 – 30years.Looking at the percentage distribution, Male are a majority of 69% andFemale just 29% although there has been an increase in this percentage.The brand focuses on both male and female audience in the country,mostly the young entrepreneurs.What better way to create buzz amongst ladies than clubbing togetherboth the fashion and corporate aspects together.As a result of which we could reach out to many young womenentrepreneurs out there.
  • 19. HighOnFashionOur “High On Fashion” eventHashtag trended in Mumbai
  • 20. Increase in Follower numbers
  • 21. Tweets, Retweets and MentionsIncreased interaction on twitter
  • 22. Clear rise in the number of tweets, reachand interactionAbout 45 tweets on the day of eventNumber of tweets touched peek on the17th DecemberTweets for Bombay High reached out to3,124 people via 50 tweets i.e. each tweetreached out to about 62 people which isamazing for the brand.
  • 23. #Highonfashion Trending in Mumbai
  • 24. Some Numbers  47 new fans in just 7 days 210 unique page views within aweek Increase in the number of followers – about 30 new followers in span of few hours as a result of trending
  • 25. #HighOnFashion Trending in Mumbai ! How does this benefit the brand Bombay High?Trending:The #trending occurring on Twitter not only provides an easy avenue forpeople to communicate, but it also raises awareness about topics, products,services, brands and companies on, to a certain extent, a global scale.Use of a hashtag:To increase brand recognition within a captive, engaged audience that isincluded in every Tweet. The trending hashtag reaches our not only to brand’sfollowers but also the followers of the brand’s followers – Best example ofviral marketing.#HighOnFashion went viral in Mumbai and chances were of it reaching out tomost Indians who can be the brand’s target audience during the course of theevent
  • 26. 50 tweets reached out to about 3,546 people because of theregular tweets during the event.Each tweet of Bombay High has reached out to about 71 people.
  • 27. Statisticstaken in themorning on theday of event Tweets with hashtag #HighOnFashion reached out to about 4,948 people via 50 tweets i.e. each tweet has reached out to about 100 people before the event
  • 28. Statistics takenon the day ofevent in theevening Tweets with hashtag #HighOnFashion reached out to about 19,460 people via 50 tweets i.e. each tweet has reached out to about 390 people when the hashtag trended
  • 29. Blogs written by the fashion bloggers onthe High On Fashion event
  • 30. Bombay High TeamStructure at Social Seety Mubashir Usmani – Founder Shruti Nair – Co Founder, Business Head Riyaz Merchant - Creative Head Saad Merchant – Copywriter and creative in – charge Shaista Syed – Social Media Executive for Bombay High Nelson Lopes - Visualizer Bianca Radhakrishna – Social Media Strategist
  • 31. THANK YOU

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