TWITTER MOST USED TO GET NEWS
UPDATES : SURVEY REPORT
With increasing participation of Youth of India in the development and commerce of the
nation, it has become vital to understand the sentiment of Youth and their preferences.
A survey was conducted by Simplify 360 , with respondents all over Indian subcontinent
pouring in their responses about the way they use twitter.
This survey was aimed at unraveling how Youth are using Twitter as a means of
communication and participation in social/commerce events.
The sample size was 170
Once the responses was churned out, it was processed and inferred by Simplify 360’s
experts, an info graphic was also created to give a better visual reflection
20% female; 80% male
Less than 18 18-22 22-25 25-30 Above 30
Most respondents above the age of 30,
followed by 25 to 30.
If we have to sum up the entire study, then probably the key takeaways for brand would be :-
• Go the mobile way, twitter has always been the “when in rush, just tweet “ thing and nothing
complements it more than mobility of mobile/smartphones. So, If launching a campaign see its
feasibility with respect to phones. Mind it, half of twitter junta access twitter through phones.
• DM is the least used service on twitter, like abysmally less. Something can be definitely done to
improve twitter’s chat/message interface/service.
• Politics, humor and sports can woo us Indians like anything. Create content around it and then jazz
it up by aligning with your brand’s objective. You will find an audience for sure.
• Indian youth are pretty lazy when it comes to tweeting their own content. Its mostly the
viral/trending stuff which keeps spreading like a viral fever.
Majority of Indian youth prefer the time
slot 9-12 pm. The reason behind the same
may be availability of free time after
THE “PRIME TIME”
Active at Time
6 - 9 AM
9 - 12 AM
12 - 3 PM
3 - 6 PM
6 - 9 PM
9 - 12 PM
Indian youth prefer following their
friends and colleagues most on twitter
followed by politicians, sports
personalities and showbiz celebrities.
TWITTER HANDLES FOLLOWED
Common Types of Twitter Handles Followed
Tweet and re-tweet is the most favored
activity type of Indian youth.
They rarely use the DM service and
probably this is some area where twitter
could do better in terms of
WHAT THEY DO MOSTLY ON TWITTER ?
MOST USED MEDIUM FOR TWITTER
Every one in two Indian Youth use mobile
phone as a medium to access twiter.
Rest of them use desktop/laptop. Tablets
are not preferred much when it comes to
WHY DO THEY USE TWITTER ?
Most of the Indian youth access twitter to
get news updates on the go.
It is also preferred as a socializing and
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Voicing your opinion
ProductService reviews and complaints
WHAT THE AREAS OF INTEREST ?
Politics, Sports and Humor emerge as top
three areas of interest for Indian twitter
The views can be slightly biased due to
the buzz created around Indian elections
and IPL season going on.
Areas of Interest
Religion & Spirituality
HOW WOULD YOU RATE TWITTER ?
Most of the twitter users gave 3 or 4
stars to twitter which showed they
consider twitter as good/satisfactory but
still there is room for improvement.
1 2 3 4 5
I WISH TWITTER HAD …
More characters allowed
Nothing, its perfect
Around one third users wished twitter
allowed more than 140 characters.
Half of them wished for status quo not
to be changed.
Tweet FrequencyOnce a day
2-5 times per day
5-10 times per day Number of twitter users tweeting on a
daily basis was found to be very
meager which shows that mostly people
re-tweet tweets already
Mostly the content that circulates is a re-
tweet of tweet by a celebrity/brand
that is trending.
Next to it is the personal daily updates
Retweets of tweets by
a celebrity or a brand
Personal daily updates Replies to friends Inspirational quotes Other
WHY ON TWITTER ?
Indian youth mostly prefer twitter
because of its brevity and ease of
Peer pressure Networking Concise content Other
Why on Twitter?
REPORT PREPARED BY
Naureen has joined Simplify 360 as a summer intern. She is currently pursuing her
Post Graduation degree from IIM Raipur.
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