Create The Ultimate Facebook Page in 60 Minutes

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Friday morning workshop by Chris Burdge from bWEST Interactive

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Create The Ultimate Facebook Page in 60 Minutes

  1. 1. Build the Ultimate Facebook Page in60 Minutes<br />
  2. 2. credentials<br /><ul><li>Online marketing since 1994
  3. 3. McCann Erikson, Publicis, Cove-Ito (Japan)
  4. 4. Founded bWEST – July 2009
  5. 5. Co-founder – Social Media Camp</li></li></ul><li>who has a facebook page?<br />
  6. 6. Source: 6S<br />Source: 6S<br />
  7. 7. Source: 6S<br />
  8. 8. Source: 6S<br />Source: 6S<br />
  9. 9. does your page stand out<br />
  10. 10.
  11. 11.
  12. 12. Custom tabs convert to “fans” <br />47% higher than the Wall<br />
  13. 13.
  14. 14. What’s new @ facebook?<br />
  15. 15. 3<br />3<br />1<br />6<br />4<br />2<br />5<br />8<br />7<br />
  16. 16. Create, hide and re-order tabs<br />
  17. 17. 520 pixels<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Use facebook as your business<br /><ul><li>“Like” other Pages
  29. 29. Post content on other Pages
  30. 30. Comment on other Pages’ wall content</li></li></ul><li>why would I want to do that?<br /><ul><li>Generate awareness
  31. 31. Network with other businesses
  32. 32. Establish relationships </li></li></ul><li>
  33. 33.
  34. 34. best practices<br /><ul><li>Always add value
  35. 35. Sign posts with your initials
  36. 36. Comment, don’t just “like” content
  37. 37. Be aware of etiquette
  38. 38. And please…</li></li></ul><li>answer the phone<br />
  39. 39. 1<br />2<br />3<br />4<br />5<br />6<br />7<br />
  40. 40. building your network<br />
  41. 41.
  42. 42. 3<br />1<br />4<br />5<br />2<br />6<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47. top 5 metrics to track<br /><ul><li>engagement
  48. 48. tab views
  49. 49. clicks
  50. 50. Impressions
  51. 51. post feedback</li></li></ul><li>
  52. 52.
  53. 53.
  54. 54. Thank you. Questions?<br />Chris Burdge<br />bWEST Interactive<br />@b_WEST<br />

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