Facebook: Are You Tapping In

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451 Marketing founding partner AJ Gerritson's presentation on Facebook for hospitality at the 2012 Night Club & Bar Convention

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Facebook: Are You Tapping In

  1. 1. Facebook: Are You Tapping In?
  2. 2. AJ GerritsonFounding Partner 617.986.0224 aj@451marketing.com linkedin.com/in/ajgerritson @ajgerritsonwww.451Marketing.com
  3. 3. Agenda • Background on Facebook • Branding for Facebook • Facebook Interactions • Integrating with Other Platforms • Advertising on Facebook • Maintaining Your Facebook Page • Q&A
  4. 4. >800 Million Users 1.3 billion 1.1 billion 800 million 311 million (if it were a country, it would be the 3rd most populated)
  5. 5. Americans Spend More Time onFacebook Than Any Other U.S. SiteAverage Facebook Visit is 20 Minutes (Qualmann, Socialnomics, 2010)
  6. 6. One in Five Internet Page Views Occur on Facebook
  7. 7. Consumers who use social not only dine out more……but are more likely to become return customers! (National Restaurant Association, 2011)
  8. 8. Why Do Users Brands? 58% 57% are customer want to receive of brand discounts and promotions Mashable, 2012
  9. 9. Mobile internet access 91% of mobile internet 425 million mobiledoubled every year since access is to socialize Facebook users2009-2011
  10. 10. Facebook As Hub forSocial Media Interactions
  11. 11. Goals for Using 1. Branding &Loyalty 2. Increase Fans & Awareness 3. Promotions & Events 4. Sales (sometimes) 5. Central Hub for Social Interaction
  12. 12. Facebook:Are You Tapping In?
  13. 13. Just Like Your Venue,Important to Create a Branded Identity for Facebook
  14. 14. Extending Brand Image
  15. 15. Timeline for BrandsOn March 30, ALL brand pages will be changed to Timeline. What does this mean for your brand?
  16. 16. Cover PhotoTimeline’s cover photo gives you the opportunity to get creative and further extend your brand experience for Facebook users.
  17. 17. Timeline Apps and Tabs
  18. 18. Posts on Timeline Added ability to “pin” posts to keep them top of mind for your fans - great for events, promotions, featured specials.
  19. 19. Posts on Timeline: Larger, more eye-catching images to showcase events, drink specials, special guests at your venue
  20. 20. Make it About Your Audience, Not About You
  21. 21. Anatomy of a FB Post Author ContentMedia Link ≤ 250Characters
  22. 22. Encourage Conversation Questions
  23. 23. Encourage Conversation Polls
  24. 24. Encourage Conversation Photos
  25. 25. Encourage Conversation Videos
  26. 26. Promotions
  27. 27. Events
  28. 28. Integrating With Other Social
  29. 29. Facebook AdsBoston +5 miles Women 21-30 Single
  30. 30. Facebook AdsEvent Poll Video CommentLike Sampling
  31. 31. Leveraging Check-Ins as Ads
  32. 32. Timing and SchedulingDefine Content Topics Schedule Share! & Create Content
  33. 33. Facebook Insights
  34. 34. Private MessagesNew With Timeline – To Take Conversation Offline
  35. 35. Private Messages
  36. 36. Questions?
  37. 37. • Founded in 2004• Based in Boston• 30 Communications Professionals• Partners Nicholas Lowe, AJ Gerritson, and Tom Lee• Named a 2011 & 2012
  38. 38. AJ GerritsonFounding Partner 617.986.0224 aj@451marketing.com linkedin.com/in/ajgerritson @ajgerritsonwww.451Marketing.com
  39. 39. Facebook: Are You Tapping In?

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