The West was won by taste, innovation and quality. In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India

2. ABOUT THE BRAND
• In the last six decades, from a handcart, Havmor has grown into a
delicious facet of daily life of a large part of Western India.
• It is available through 20,000 + outlets across Gujarat more than 160
products, possibly the most extensive range in India
• The Company has a 200,000 litres per day, ISO 9001:2008,
Maharashtra, Rajasthan and Madhya Pradesh. Havmor has and
HACCP certified state-of-the-art manufacturing facilities.

3. Establish presence
in Mumbai, Jaipur &
other cities.
Enhance Brand
Image in
Mumbai
Increase sales
in GUJARAT
Increase
Fan Engagement
& Interaction
THE OBJECTIVE
1 2 3 4

4. TWITTER Was Used to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers

5. THE CONCEPT
Havmor’s World Ice Cream Day via Twitter
• On World Ice-cream day Havmor gave out free scoops of Ice-cream to every one
at their Havmor HavFunn parlour in Mumbai & buy one scoop and get one scoop
free in Gujarat.

6. THE EXECUTION
Havmor’s World Ice Cream Day via Twitter
Activity was spread all over Gujarat & Mumbai City
• Introduced a twitter contest- #FreeIcecreamScoop
• Followers tweeted telling us why they love havmor
• We then sent them the promotional offer coupon to all the tweets
we received
• This was followed onto Facebook too

7. Promotional Update on Facebook
THE EXECUTION

8. Fan Tweets on Twitter
THE EXECUTION

9. TWEETS RECEIVED 160+
TOTAL VISITS ON PAGE 400+
NEW ORGANIC FANS 47
INCREASE IN TWITTER FOLLOWERS TO 127%
THE RESULT

10. THANK YOU