Havmor - World Ice Cream Day

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The West was won by taste, innovation and quality. In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India

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Havmor - World Ice Cream Day

  1. 1. ABOUT THE BRAND • In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India. • It is available through 20,000 + outlets across Gujarat more than 160 products, possibly the most extensive range in India • The Company has a 200,000 litres per day, ISO 9001:2008, Maharashtra, Rajasthan and Madhya Pradesh. Havmor has and HACCP certified state-of-the-art manufacturing facilities.
  2. 2. Establish presence in Mumbai, Jaipur & other cities. Enhance Brand Image in Mumbai Increase sales in GUJARAT Increase Fan Engagement & Interaction THE OBJECTIVE 1 2 3 4
  3. 3. TWITTER Was Used to achieve the objectives THE STRATEGY Tackle the objectives using a creative strategy Create Top of Mind RecallUse visuals to attract fans & followers
  4. 4. THE CONCEPT Havmor’s World Ice Cream Day via Twitter • On World Ice-cream day Havmor gave out free scoops of Ice-cream to every one at their Havmor HavFunn parlour in Mumbai & buy one scoop and get one scoop free in Gujarat.
  5. 5. THE EXECUTION Havmor’s World Ice Cream Day via Twitter Activity was spread all over Gujarat & Mumbai City • Introduced a twitter contest- #FreeIcecreamScoop • Followers tweeted telling us why they love havmor • We then sent them the promotional offer coupon to all the tweets we received • This was followed onto Facebook too
  6. 6. Promotional Update on Facebook THE EXECUTION
  7. 7. Fan Tweets on Twitter THE EXECUTION
  8. 8. TWEETS RECEIVED 160+ TOTAL VISITS ON PAGE 400+ NEW ORGANIC FANS 47 INCREASE IN TWITTER FOLLOWERS TO 127% THE RESULT
  9. 9. THANK YOU

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