• Company Founded on $3,000 • Zero funding - Bank, VC, Seed, Angel • No Marketing Dept. for 1st Five Years • #1 Rated Product for 10 Years • 2 Million Users Worldwide • 5,000 VARS • 500+ Third Party Apps • DefinedThe Roots of SFA/CRM
The New Sales 2.0• Customer 2.0 doesn’t need Education Process• With Web 2.0/Social they educate themselves• They Ignore Your Slick Marketing Material• They use Peer Recommendations• They make decisions w/o calling/taking calls• They yell at companies & expect a response
Customer 2.0 Expectations• Be Honest, Authentic & Responsible• Understand my business goals• Listen before proposing a solution• Display knowledge of my industry• Be Prepared before any Meeting• Do Your HomeWork!
Managing the Customer LifecycleBusinesses need to Acquire and Maintain Customers
Is the New Funnel a LifeCycle Loop? Businesses need to Acquire and Retain Customers Confidential 43
Professional NetworkReach out to your Community
Building Your Personal Brand?Influence is “the capacity to have an effect on the character, development or behavior of someone or something”
Why Build Your Brand?• Help your company grow• Grow your existing profession• Connect with other influencers• Protect your reputation• Promote and sell products and services• Find a new career
Building Your Brand• Be Relevant• Be Authentic• Be Personal• Support Others• Pay it Forward• Content Attracts• Sustainable Community
Personal Branding• Create Your Personal & Business Social Identities• Identify Communities• Listen to Others• Add Value• Educate & Engage• Connect & Nurture
• Check Twitter -in the Morning and Twice Daily Respond when necessary. Follow the @replies that Afternoon make sense.• Check LinkedIn. Reply to emails and comments when appropriate.• Scan Twitter followers for relevant conversations to join.• Check your businesss Facebook Page for questions and respond when necessary.• Scan Google Alerts for brand and company mentions. Respond as
Social Relationships Made Easy™ Jon Ferrara - CEO & Founder - Nimble, Inc.
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