The month of May brought some good news for the international ecommerce markets. French retailers have seen website visits on the up thanks in part to the effects of social media, while the Netherlands have benefited from AdWords updates. For the full details of what's been going on in May see the slides.

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MULTILINGUAL
UPDATES
May - 2014

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DENMARK

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“DO IT FOR DENMARK” - PR
STUNT. Danish travel agents Spies has run a
PR campaign urging Danes to make babies during
overseas holidays to combat the country’s falling
birth rates.
SOURCE http://prexamples.com/2014/03/do-it-for-denmark/

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FINLAND

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ONLINE SHOPS ARE THE
FIRST CHOICE FOR
SOURCING SHOPPING
INFORMATION…
SOURCE eMarketer

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…BUT SECOND CHOICE
DIFFERS BETWEEN
GENERATIONS. The elderly prefer a
physical store, whilst young people look to friends’
recommendations.
SOURCE eMarketer

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FRANCE

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RETAILERS ARE
BENEFITTING FROM SOCIAL
MEDIA. A study shows that visits to retailer
websites have increased by 7.7% thanks to
Facebook.
SOURCE Frenchweb.fr

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ECOMMERCE TURNOVER IS
ON THE UP. The beginning of 2014 has
seen 16% more transactions and a 9% increase in
turnover.
SOURCE Journaldunet.com

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NEW LAW TO PROTECT
ONLINE CUSTOMERS. It will take
affect from June 14.
SOURCE journaldunet.com

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GERMANY

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BUZZFEED IS TRANSLATED
BY STUDENTS. Due to Buzzfeed’s
international success it’s now being translated into
German, by ‘Duolingo’ app users.
SOURCE Wall Street Journal

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ITALY

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ANTI-RACISM CAMPAIGN
HAS TAKEN ITALY BY
STORM. Following the aftermath of the
Villareal – Barcelona game
(#somostodosmacacos), prominent figures in Italy
have also embraced the campaign to show support.
SOURCE ilfattoquotidiano.it

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NETHERLANDS

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TEN COMMENDMANTS FOR
ONLINE SHOPS. The European
Commission for online shops has legislated 10
rules to take affect on June 13.
SOURCE: Traffic Builders

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NEW GOOGLE ADWORDS
UPDATE. New features for Mobile App
advertisers, advanced reporting tools and further
focus on Cross Device Conversions have been
rolled out.
SOURCE: Traffic Builders

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NORWAY

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53% OF COMPANIES ARE
PLANNING TO INVEST
MORE OF THEIR
MARKETING BUDGETS ON
DIGITAL CONTENT.
SOURCE eMarketer

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RUSSIA

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PREVIOUSLY PENALISED
WEBSITES ARE NOW BACK
ON YANDEX. Yandex is expecting an
improvement in the quality of the websites from now
on.
SOURCE Internet-technologies.ru

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SPAIN

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H&M ARE LAUNCHING A
SPANISH WEBSITE…
SOURCE Expansion.com

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…AND EL CORTE INGLÉS IS
LAUNCHING IN EUROPE. The
idea is to sell to tourists who visit Spain and know of
the store.
SOURCE Expansion.com

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SWEDEN

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AMAZON HAS STOPPED
‘FREE DELIVERY’ TO
SWEDEN.
SOURCE ecommerce.org

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ONE IN FOUR CONSUMERS
BUY VIA A PORTABLE
DEVICE. The same survey also shows that
of all visits to ecommerce sites, 39% came from
portable devices.
SOURCE Internetworld

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