Ecommerce & Retail - Presentation by Olaf Koch, Chairman of the Board of Metro at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

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FROM TRANSACTION TO SOLUTION
MARKET DYNAMICS & METRO’S AMBITION.
Olaf Koch
NOAH
London, 13 November
2015

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THE GROUP IN NUMBERS
 Sales: €60bn
 EBIT: €1.5bn
 Stores: 2,063
 Countries: 31
 Employees: 230,000

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HISTORIC SUCCESS FACTORS FOR RETAIL.
Purchasing competence1
Advertising2
Scaling / Synergies3
Standardisation / Optimisation4
Internationalisation5

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THE TYPICAL BUSINESS MODEL LIFECYCLE.
Initial phase Scaling phase Maturation phase Reinitiation
Realignment
Divestment

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DER VERNETZTE KUNDE.
THE CONNECTED CUSTOMER.
Use their smartphones for
purchasing products online,
compared to 2013 this is a rise by
17%”
“47%
(Source: PWC, 2015)
Believe their mobile devices have
become more important for their
in-store experience
“71%
(Source: think with Google, 2015)
Of in-store consumers
conduct research online while
in stores”
“42%
(Source: think with Google, 2014)
“34%
Follow their preferred brands or
retailers on social media
platforms”
(Source: PWC, 2015)
“82%Of smartphone users turn to their devices to
help them make a product buying decision”
(Source: think with Google, 2015)
2 in 3
Shoppers consider available
in-store information
insufficient
(Source: think with Google, 2014)
“60%
Think it’s important to find out
if a product is available
before going to the store”
(Source: IBM Institute for Business Value, 2015)

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DER VERNETZTE KUNDE.
THE CONNECTED CUSTOMER.
Source: Marvel‘s The Avengers

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WHERE DO WE COME FROM?
„We have the products – let‘s
find some customers, to
whom we can sell them.“

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WHERE WE NEED TO GO!
„We have a customerbase!
What can we do for them?“
„We have the products – let‘s
find some customers, to
whom we can sell them.“

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OUR GOAL IS…

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OUR GOAL IS…
…TO CONTRIBUTE TO THE SUCCESS OF OUR CUSTOMERS!

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Champion for
Independent
Business
PURPOSE
Purposeful.

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 Strengthening of solution mind set
 Improve Employee Engagement.
THE CORE OF OUR BRAND:
CHAMPIOM FOR INDEPENDENT BUSINESS
 „We help independent entrepreneurs to grow and win.“
 Focus on target groups – localized strategy
 Engage in communities
 Increase relevance

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“FAST FORWARD” WITH THE TECHSTARS METRO ACCELERATOR.
Seeking the best digital innovations for hotels and restaurants.
 Intensive bootcamp and experienced mentors
 3 prestigious partners - techstars METRO ACCELERATOR with R/GA
 10 companies to be chosen
 Berlin – 2015/2016

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WHAT WE BRING TO THE TABLE.
Very strong HoReCa Expertise
Access to Customers in Europe
International Network of Experts
Powerful Sales Team
„PARTNERSHIP“
Access to Industry Partners

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PoshpackerGroupRaise Journy
Rublys
Flowtify Gastrozentrale
Lunchio
Roomatic
Coffee Cloud
Zenchef
10 STARTUPS SELECTED.

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OUR LATEST INVESTMENT – CULINARY AGENTS (II)
Become the leading professional network for the Hospitality Community
Support of European roll-out by METRO
Italy & France to launch with major events in Oct 15; Spain, Portugal & Germany to follow
Pre-launch piloting with key hospitality schools and opinion leaders
Partnership agreement with Guide Michelin (USA, France, Italy)

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OUR AIM AT MCC: CAPTURE SIGNIFICANT ADDITIONAL POTENTIAL
FranchiseExpansion & RemodelingFSD Innovation
FUTURE
System Partner
TODAY
Transactional

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FROM TRANSACTION TO SOLUTION
MARKET DYNAMICS & METRO’S AMBITION.
Olaf Koch
NOAH
London, 13 November
2015

26. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®