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SDGC14 DAY ONE - From Brussels to Blueprints, Design-Led Public Service Innovation in Europe by Paul Thurston

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This talk shared some key learnings from a unique service design programme spanning nine public sector organisations across Europe with a focus on four thematic areas around societal impact; Youth employment, independent living, culture change and innovation capacity.

Published in: Design

SDGC14 DAY ONE - From Brussels to Blueprints, Design-Led Public Service Innovation in Europe by Paul Thurston

  1. 1. SERVICE DESIGN GLOBAL CONFERENCE October 2014 | Stockholm design-led public service innovation in europe Paul Thurston
  2. 2. From Brussels to Blueprints Design-led public service innovation in Europe. SDNC14: Paul Thurston @p_thurston / pthurston@pdronline.co.uk www.pdronline.co.uk / pthurston@pdronline.co.uk / @pdr_sd
  3. 3. I'm going to tell you how service design can help you win more work, projects and funding. www.pdronline.co.uk / pthurston@pdronline.co.uk
  4. 4. PDR is an award winning design and research unit based at Cardiff Metropolitan University. ! Established in 1994 40 Staff / 9 PhD’s
  5. 5. Industry specific 2006 - NHS Institute for Innovation and Improvement www.pdronline.co.uk / pthurston@pdronline.co.uk
  6. 6. Industry specific 2006 - NHS Institute for Innovation and Improvement ! Regional 2007 - Designs Of The Times Festival in Newcastle www.pdronline.co.uk / pthurston@pdronline.co.uk
  7. 7. Industry specific 2006 - NHS Institute for Innovation and Improvement ! Regional 2007 - Designs Of The Times Festival in Newcastle ! National 2010/2013 - PDR Service Design Programme www.pdronline.co.uk / pthurston@pdronline.co.uk
  8. 8. Common theme •All of these projects worked with early adopters of service design. ! •These people are open, interested and enthusiastic about service design. ! •They wanted to be a part of this new way of working and were excited about it. www.pdronline.co.uk / pthurston@pdronline.co.uk
  9. 9. Common theme New audience www.pdronline.co.uk / pthurston@pdronline.co.uk •People have already heard •of service design and have •pre-formed opinions. ! •Can be more critical, sceptical and reluctant to adopt a service design approach. ! •Viewed as 'another' methodology and often told they must adopt this way of working. •All of these projects worked with early adopters of service design. ! •These people are open, interested and enthusiastic about service design. ! •They wanted to be a part of this new way of working and were excited about it.
  10. 10. 1. It all starts with innovation policy www.pdronline.co.uk / pthurston@pdronline.co.uk
  11. 11. Aim to integrate design into innovation policy across Europe. ! www.seeplatform.eu www.pdronline.co.uk / pthurston@pdronline.co.uk
  12. 12. SEE Platform Providing policy makers with design experiences.
  13. 13. Design Policy Ladder 2014 % of European member states www.pdronline.co.uk / pthurston@pdronline.co.uk
  14. 14. Design Action Plan for Europe (2013) A more systematic use of design as a tool for user-centred and market-driven innovation in all sectors of the economy, complementary to R&D, would improve European competitiveness. ! ! European Commission (2013) ‘Implementing an Action Plan for Design-Driven Innovation’ Commission Staff Working Document SWD(2013)380, p.4. www.pdronline.co.uk / pthurston@pdronline.co.uk
  15. 15. In simple terms this means that in order to access funds from Europe you must consider design www.pdronline.co.uk / pthurston@pdronline.co.uk
  16. 16. 9/30/14 Title of Presentation
  17. 17. Welsh Government Business innovation programmes 9/30/14 Title of Presentation
  18. 18. Private Business Access to European R&D funds 9/30/14 Title of Presentation
  19. 19. Public Authorities Drawing down funds for projects 9/30/14 Title of Presentation
  20. 20. Horizon 2020 total budget (7 Year programme) http://ec.europa.eu/programmes/horizon2020/ Source: Innovate UK
  21. 21. Horizon 2020 total budget (7 Year programme) http://ec.europa.eu/programmes/horizon2020/ Source: Innovate UK
  22. 22. 2. The SPIDER project. Large scale projects, citizen focused impact ! ! Watch Mary tell her story: https://vimeo.com/104111427 www.pdronline.co.uk / pthurston@pdronline.co.uk
  23. 23. www.pdronline.co.uk / pthurston@pdronline.co.uk
  24. 24. SPIDER aims to increase the use of service design within public services across Europe. www.pdronline.co.uk / pthurston@pdronline.co.uk
  25. 25. Why are we doing this? •Service design has been consistently poor at measuring and demonstrating the impact of projects. ! •Our new audience want more concrete evidence of impact and return on investment than early adopters. ! •Service design to be viewed as an effective tool for addressing societal challenges. ! •To mainstream service design within public services. ! •Currently there is no model for measuring impact of service design projects www.pdronline.co.uk / pthurston@pdronline.co.uk
  26. 26. Case Study: Youth Services 1: Youth Unemployment 2: Independent Living 3: Innovation Culture 4: Service Design Training www.pdronline.co.uk / pthurston@pdronline.co.uk
  27. 27. Case Study: Youth Services Driving an active youth workforce in Cardiff www.pdronline.co.uk / pthurston@pdronline.co.uk
  28. 28. Case Study: Youth Services The Welsh government spends millions of pounds on services to help young people find employment, education and training. ! But young people just aren't finding them. www.pdronline.co.uk / pthurston@pdronline.co.uk
  29. 29. Case Study: Youth Services We proved this by testing how they search for services in the PDR user insight lab and out on the streets of Cardiff. www.pdronline.co.uk / pthurston@pdronline.co.uk
  30. 30. Case Study: Youth Services So we co-designed a new service directory called Pointr that lists local services around the four areas young people told us they needed help with. www.pointr.org.uk www.pdronline.co.uk / pthurston@pdronline.co.uk
  31. 31. Case Study: Youth Services And we designed a new model called Neighbourhood Panels for the hardest to reach NEET’s that better coordinated service provision by multiple providers at a neighbourhood level. www.pdronline.co.uk / pthurston@pdronline.co.uk
  32. 32. Case Study: Youth Services We did this with the help of partners in Ireland and Belgium. ! #transnational www.pdronline.co.uk / pthurston@pdronline.co.uk
  33. 33. Case Study: Youth Services Over 1000 people have used Pointr and the Neighbourhood Panels have developed support plans for over 500 NEETS. www.pdronline.co.uk / pthurston@pdronline.co.uk
  34. 34. Case Study: Youth Services If just 1%(15) of these young people found employment that would save the government £840,000* * Based on data from the Work Foundation Average that estimates the average cost to the state of a NEET between 16-18 is £56,000 report - Report ‘Off The Map - The Geography Of NEETS’ www.pdronline.co.uk / pthurston@pdronline.co.uk
  35. 35. An example Bigger than single projects This is just 1 of 9 Projects, delivered by multiple partners. www.pdronline.co.uk / pthurston@pdronline.co.uk
  36. 36. 3. Measuring Impact A service design evaluation model for public service projects. www.pdronline.co.uk / pthurston@pdronline.co.uk
  37. 37. Aim of the model To create a model that can be used by service designers, civil servants and funding bodies to measure the impact of service design projects in the public sector www.pdronline.co.uk / pthurston@pdronline.co.uk
  38. 38. Where are we at? Prototype created. This will be tested on the 9 SPIDER projects in Wales, France, Ireland and Belguim in 2014. www.pdronline.co.uk / pthurston@pdronline.co.uk
  39. 39. PDR Evaluation Model www.pdronline.co.uk / pthurston@pdronline.co.uk
  40. 40. Assessment Framework www.pdronline.co.uk / pthurston@pdronline.co.uk
  41. 41. Publicly available model that you will be able to use will be launched in 2015. ! Sign up here: www.thespiderproject.eu/news/newsletter www.pdronline.co.uk / pthurston@pdronline.co.uk
  42. 42. Thanks ! pthurston@pdronline.co.uk @p_thurston www.pdronline.co.uk / pthurston@pdronline.co.uk
  43. 43. SERVICE DESIGN GLOBAL CONFERENCE October 2014 | Stockholm

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