Integrated Fundraising
Strategies
Moderator:
Darian Rodriguez Heyman
Panelists:
Kathy Bella, BBBS
Ann Lehman, Zimmerman Le...
A Note on
Tin Cup Fundraising
Integrated Fundraising
Strategies

Kathy Bella, Big Brothers
Big Sisters of the Bay Area
www.zimmerman-lehman.com
Recruiting Job Description
PART OF JOB DESCRIPTION

www.zimmerman-lehman.com
Training the Board in
Fundraising

www.zimmerman-lehman.com
Highlight

Individual GiftsAn overview of giving in 2012

+

Total 2012 contributions: $316.23 billion

Total estimated
ch...
Foundations

www.zimmerman-lehman.com
Corporations

www.zimmerman-lehman.com

www.zimmerman-lehman.com
Government
Agencies

www.zimmerman-lehman.com
Direct Mail
Events

www.zimmerman-lehman.com
Earned Income

www.zimmerman-lehman.com
Why Don’t More
Nonprofits Write Grants?
Why Don’t More
Nonprofits Write Grants?

www.FoundationCenter.org
Never Submit
a Cold Grant
Never Submit
a Cold Grant
• Warm it Up:
– Secure an Invitation
– The Pasta Test
• Programs &
Positioning
Never Submit
a Cold Grant
– Dollar Amount
– Deadline
– Jedi Mind Trick
Crowdfunding	
  for	
  Causes	
  
Why	
  Crowdfunding?	
  
It’s	
  Easy	
  
It’s	
  Efficient	
  
It’s	
  Social	
  

It	
  Increases	
  Your	
  
Donor	
  Bas...
How	
  to	
  Create	
  a	
  Successful	
  	
  
Online	
  Fundraiser	
  
1)  Plan	
  ahead	
  
2)  Set	
  a	
  realis8c	
  ...
Integrated Fundraising
Strategies
Moderator:
Darian Rodriguez Heyman
Panelists:
Kathy Bella, BBBS
Ann Lehman, Zimmerman Le...
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Integrated Fundraising Panel

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Ann Lehman, Principal, Zimmerman Lehman
Lesley Mansford, CEO, Razoo
Lisa Hoffman, Nonprofit Consultant

Published in: Business, News & Politics
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Integrated Fundraising Panel

  1. 1. Integrated Fundraising Strategies Moderator: Darian Rodriguez Heyman Panelists: Kathy Bella, BBBS Ann Lehman, Zimmerman Lehman Lesley Mansford, Razoo
  2. 2. A Note on Tin Cup Fundraising
  3. 3. Integrated Fundraising Strategies Kathy Bella, Big Brothers Big Sisters of the Bay Area
  4. 4. www.zimmerman-lehman.com
  5. 5. Recruiting Job Description PART OF JOB DESCRIPTION www.zimmerman-lehman.com
  6. 6. Training the Board in Fundraising www.zimmerman-lehman.com
  7. 7. Highlight Individual GiftsAn overview of giving in 2012 + Total 2012 contributions: $316.23 billion Total estimated charitable givi increased by 3.5 pe to $316.23 billion, in 2012 contributions by source (by percentage of the total) Bequests 7% Corporations 6% + Foundations 15% Total charitable giving by American individuals, foundations, estates, and corporations rose for the third consecutive year in 2012. The single largest influence on 3.5% Individuals 72% 3.9% Giving by individ is estimated to h increased by 3.9 pe this increase was the additional $8.67 billion in gifts made by individuals over 2011. 2012 contributions by recipient organization www.zimmerman-lehman.com (by percentage of the total) Environment/ animals Arts, culture, 3% + 4.4% Giving by founda increased by an esti 4.4 percent. Unallocated 2% Gifts to individuals 1% Giving by bequ
  8. 8. Foundations www.zimmerman-lehman.com
  9. 9. Corporations www.zimmerman-lehman.com www.zimmerman-lehman.com
  10. 10. Government Agencies www.zimmerman-lehman.com
  11. 11. Direct Mail
  12. 12. Events www.zimmerman-lehman.com
  13. 13. Earned Income www.zimmerman-lehman.com
  14. 14. Why Don’t More Nonprofits Write Grants?
  15. 15. Why Don’t More Nonprofits Write Grants? www.FoundationCenter.org
  16. 16. Never Submit a Cold Grant
  17. 17. Never Submit a Cold Grant • Warm it Up: – Secure an Invitation – The Pasta Test • Programs & Positioning
  18. 18. Never Submit a Cold Grant – Dollar Amount – Deadline – Jedi Mind Trick
  19. 19. Crowdfunding  for  Causes  
  20. 20. Why  Crowdfunding?   It’s  Easy   It’s  Efficient   It’s  Social   It  Increases  Your   Donor  Base     It’s  Here  to  Stay  
  21. 21. How  to  Create  a  Successful     Online  Fundraiser   1)  Plan  ahead   2)  Set  a  realis8c  goal   3)  Tell  a  compelling  story   4)  Set  a  deadline         5)    Start  with  your  inner  circle   6)    Start!        
  22. 22. Integrated Fundraising Strategies Moderator: Darian Rodriguez Heyman Panelists: Kathy Bella, BBBS Ann Lehman, Zimmerman Lehman Lesley Mansford, Razoo

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