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Integrated Fundraising Panel

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Ann Lehman, Principal, Zimmerman Lehman …

Ann Lehman, Principal, Zimmerman Lehman
Lesley Mansford, CEO, Razoo
Lisa Hoffman, Nonprofit Consultant

Published in: Business, News & Politics

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Transcript

  • 1. Integrated Fundraising Strategies Moderator: Darian Rodriguez Heyman Panelists: Kathy Bella, BBBS Ann Lehman, Zimmerman Lehman Lesley Mansford, Razoo
  • 2. A Note on Tin Cup Fundraising
  • 3. Integrated Fundraising Strategies Kathy Bella, Big Brothers Big Sisters of the Bay Area
  • 4. www.zimmerman-lehman.com
  • 5. Recruiting Job Description PART OF JOB DESCRIPTION www.zimmerman-lehman.com
  • 6. Training the Board in Fundraising www.zimmerman-lehman.com
  • 7. Highlight Individual GiftsAn overview of giving in 2012 + Total 2012 contributions: $316.23 billion Total estimated charitable givi increased by 3.5 pe to $316.23 billion, in 2012 contributions by source (by percentage of the total) Bequests 7% Corporations 6% + Foundations 15% Total charitable giving by American individuals, foundations, estates, and corporations rose for the third consecutive year in 2012. The single largest influence on 3.5% Individuals 72% 3.9% Giving by individ is estimated to h increased by 3.9 pe this increase was the additional $8.67 billion in gifts made by individuals over 2011. 2012 contributions by recipient organization www.zimmerman-lehman.com (by percentage of the total) Environment/ animals Arts, culture, 3% + 4.4% Giving by founda increased by an esti 4.4 percent. Unallocated 2% Gifts to individuals 1% Giving by bequ
  • 8. Foundations www.zimmerman-lehman.com
  • 9. Corporations www.zimmerman-lehman.com www.zimmerman-lehman.com
  • 10. Government Agencies www.zimmerman-lehman.com
  • 11. Direct Mail
  • 12. Events www.zimmerman-lehman.com
  • 13. Earned Income www.zimmerman-lehman.com
  • 14. Why Don’t More Nonprofits Write Grants?
  • 15. Why Don’t More Nonprofits Write Grants? www.FoundationCenter.org
  • 16. Never Submit a Cold Grant
  • 17. Never Submit a Cold Grant • Warm it Up: – Secure an Invitation – The Pasta Test • Programs & Positioning
  • 18. Never Submit a Cold Grant – Dollar Amount – Deadline – Jedi Mind Trick
  • 19. Crowdfunding  for  Causes  
  • 20. Why  Crowdfunding?   It’s  Easy   It’s  Efficient   It’s  Social   It  Increases  Your   Donor  Base     It’s  Here  to  Stay  
  • 21. How  to  Create  a  Successful     Online  Fundraiser   1)  Plan  ahead   2)  Set  a  realis8c  goal   3)  Tell  a  compelling  story   4)  Set  a  deadline         5)    Start  with  your  inner  circle   6)    Start!        
  • 22. Integrated Fundraising Strategies Moderator: Darian Rodriguez Heyman Panelists: Kathy Bella, BBBS Ann Lehman, Zimmerman Lehman Lesley Mansford, Razoo