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Integrated Fundraising Panel

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Ann Lehman, Principal, Zimmerman Lehman

Ann Lehman, Principal, Zimmerman Lehman
Lesley Mansford, CEO, Razoo
Lisa Hoffman, Nonprofit Consultant

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Integrated Fundraising Panel Integrated Fundraising Panel Presentation Transcript

  • Integrated Fundraising Strategies Moderator: Darian Rodriguez Heyman Panelists: Kathy Bella, BBBS Ann Lehman, Zimmerman Lehman Lesley Mansford, Razoo
  • A Note on Tin Cup Fundraising
  • Integrated Fundraising Strategies Kathy Bella, Big Brothers Big Sisters of the Bay Area
  • www.zimmerman-lehman.com
  • Recruiting Job Description PART OF JOB DESCRIPTION www.zimmerman-lehman.com
  • Training the Board in Fundraising www.zimmerman-lehman.com
  • Highlight Individual GiftsAn overview of giving in 2012 + Total 2012 contributions: $316.23 billion Total estimated charitable givi increased by 3.5 pe to $316.23 billion, in 2012 contributions by source (by percentage of the total) Bequests 7% Corporations 6% + Foundations 15% Total charitable giving by American individuals, foundations, estates, and corporations rose for the third consecutive year in 2012. The single largest influence on 3.5% Individuals 72% 3.9% Giving by individ is estimated to h increased by 3.9 pe this increase was the additional $8.67 billion in gifts made by individuals over 2011. 2012 contributions by recipient organization www.zimmerman-lehman.com (by percentage of the total) Environment/ animals Arts, culture, 3% + 4.4% Giving by founda increased by an esti 4.4 percent. Unallocated 2% Gifts to individuals 1% Giving by bequ
  • Foundations www.zimmerman-lehman.com
  • Corporations www.zimmerman-lehman.com www.zimmerman-lehman.com
  • Government Agencies www.zimmerman-lehman.com
  • Direct Mail
  • Events www.zimmerman-lehman.com
  • Earned Income www.zimmerman-lehman.com
  • Why Don’t More Nonprofits Write Grants?
  • Why Don’t More Nonprofits Write Grants? www.FoundationCenter.org
  • Never Submit a Cold Grant
  • Never Submit a Cold Grant • Warm it Up: – Secure an Invitation – The Pasta Test • Programs & Positioning
  • Never Submit a Cold Grant – Dollar Amount – Deadline – Jedi Mind Trick
  • Crowdfunding  for  Causes  
  • Why  Crowdfunding?   It’s  Easy   It’s  Efficient   It’s  Social   It  Increases  Your   Donor  Base     It’s  Here  to  Stay  
  • How  to  Create  a  Successful     Online  Fundraiser   1)  Plan  ahead   2)  Set  a  realis8c  goal   3)  Tell  a  compelling  story   4)  Set  a  deadline         5)    Start  with  your  inner  circle   6)    Start!        
  • Integrated Fundraising Strategies Moderator: Darian Rodriguez Heyman Panelists: Kathy Bella, BBBS Ann Lehman, Zimmerman Lehman Lesley Mansford, Razoo