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Bryan Breckenridge: LinkedIn for Presence, Relationships & Engagement

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LinkedIn is the world’s largest business social network, but how can nonprofits tap this tremendous resource? Join LinkedIn’s Bryan for a glimpse into how your colleagues are putting the platform to work and generating real-world results.

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Bryan Breckenridge: LinkedIn for Presence, Relationships & Engagement

  1. 1. It might even be cooler than you think.16 TIPS<br />1<br />
  2. 2. Bryan BreckenridgeNonprofit Success Enabler<br />LinkedIn Nonprofit Solutions<br />LinkedIn| San Francisco Bay Area<br />Connections: 1,885 | Recommendations: 20<br />2<br />
  3. 3. 3<br />”InMap”<br />
  4. 4. 4<br />
  5. 5. Mission<br />Connect [ALL] the world’s professionals to make them more productive and successful<br />5<br />
  6. 6. Presence, Relationships, Engagement<br />
  7. 7. 7<br />”InMap”<br /> 1.)<br />
  8. 8. 8<br /> 2.)<br />
  9. 9. 9<br /> 3.)<br />Spend 20 minutes clicking in the ovals.<br />
  10. 10. 10<br />
  11. 11. Individual presence. 3 TIPS<br />Research & recruit relationships.<br />Engagement with key audiences.<br />11<br />
  12. 12. 12<br />Presence- 1.) It all starts with you. Clean it up!<br />
  13. 13. Presence- 2.) Follow, Update your status, Comment, Like<br />13<br />
  14. 14. Presence- 3.) Mobilize your ambassadors<br />14<br />
  15. 15. 15<br />Ele’s Place- 9 Staff with 23 “employees”.<br />
  16. 16. Organization presence 3 TIPS<br />Research & recruit relationships.<br />Engagement with key audiences.<br />16<br />
  17. 17. Org Presence- 1.) Company Pages tell your story. <br />.<br />Populate this.<br />Make an ask here.<br />17<br />
  18. 18. 18<br />Org Presence- 2.) Analyze it. <br />
  19. 19. 19<br />Presence ($)- 3.) Career Page<br />83 PPFA Center Affiliate CEO’s said recruiting is biggest challenge. <br />
  20. 20. Build presence & tell your story.<br />Research & recruit relationships.<br /> 3 TIPS<br />Engagement with key audiences.<br />20<br />
  21. 21. 21<br />Relationships- 1.) Find people you need.<br />
  22. 22. Relationships- 2.) Find the skills you need.<br />22<br />
  23. 23. Relationships- ($) 3.) Leverage “Recruiter”.<br />LinkedIn Recruiter: Search Results (848)Save this search<br />Keyword: (“major gifts”- Location: SF & NYC - Industry: Nonprofit or Philanthropy)<br />23<br />
  24. 24. added 2 board members in minutes.<br />24<br />
  25. 25. Build presence & tell your story.<br />Research & recruit relationships.<br />Engagement with key audiences.<br />3 TIPS<br />25<br />
  26. 26. Engagement- 1.) Utilize Groups <br />Join many<br />Participate in a few<br />Launch one<br />26<br />2K<br />3K<br />21K<br />VolunteerMatch.org<br />NTEN<br />Chronicle of Philanthropy<br /> 76k Nonprofit Groups. Let’s 10x it.<br />
  27. 27. Engagement- 2.) Create polls.<br />27<br />
  28. 28. Engagement- 3.) Create Events.<br />28<br />
  29. 29. Build presence & tell your story.<br />Research & recruit relationships.<br />Engagement with key audiences.<br />Productivity! <br />29<br />
  30. 30. Involve IT or the website team.<br />30<br />
  31. 31. 31<br />Share questions & success!<br />
  32. 32. 32<br />
  33. 33. 33<br />Evangelists that can learn you up.<br />
  34. 34. Questions?<br />bbreckenridge@linkedin.com@bgbreck<br />34<br />

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