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1% for the Planet: Strategic Green Giving
- 1. S 1% for the Planet: Strategic Green Giving 5130 Strategic Thinking Lake Forest Graduate School of Management Jen Minarik May 20, 2009
- 2. There is no business to be done on a dead planet. – YvonChouinard
- 3. Corporate Philanthropy 101 S Averages one-tenth of 1% of sales S Represents 4% of total charitable giving overall S $306 billion given to charity in 2007 S Environmental causes received less than 2% of that total S 1,000,000 sustainability-focused public charities exist around the world
- 4. 1% for the Planet S Founded 2002 by YvonChouinard (Patagonia) and Craig Mathews (Blue Ribbon Flies) S 501(c)(3) nonprofit based in Waitsfield, Vermont S Mission: To build and support an alliance of businesses financially committed to creating a healthy planet
- 5. How Does It Work? S Supported by member dues and philanthropic funding S Member companies give directly to organizations they choose from the network; each year, 1% FTP certifies this commitment by reviewing tax returns and receipts S $12 million: Amount members give annually to almost 1,700 environmental groups in 37 countries S $42 million: Amount that 1% FTP has initiated to date in environmental giving
- 6. How Do Businesses Join? Call or email 1% FTP for a licensing agreement Sign and return agreement with membership dues Gain access to logos and network Donate money directly to chosen nonprofit
- 7. Why Do Businesses Join? S The “right thing to do” – desire to give back S Marketing/PR “glow” S Alliance with like-minded companies S Motivates your company and others to give more S On average, member companies increase their giving by 100% when they join
- 8. Strategic Advantages to Membership S Consumers are increasingly wary of unethical or destructive business practices S Alignment with other “green” brands highlights and enhances your own brand’s sincerity, commitment S Network with members, foster new business relationships S Keeping Earth in business = keeping your company in business
- 9. Notable Member Businesses S Over 1,100 Members in 37 countries S Open to any size, any industry, any location S Company level (top 5 members all saw record sales in 2008) S Patagonia S New Belgium Brewing Co. S KleanKanteen S Clif Bar S SIGG
- 10. More Member Businesses S Company level S Jack Johnson & his label, Brushfire Records S Barneys NY S ReusableBags.com S Brand level S Sony S Volcom
- 11. Member Nonprofits (5 out of 1,700) S Alliance for Biking and Walking, DC, United States S Coalition to Restore Coastal Louisiana, LA, United States S Engineers for a Sustainable World, NY, United States S Surfrider Foundation Japan (SFJ), Kyoto, Japan S Wildlands Conservation Trust, South Africa
- 12. Questions? S Resources Used: S Interview with Grady O’Shaughnessy, Director of Marketing at 1% for the Planet S www.onepercentfortheplanet.com S NBC Nightly News Report, 3/17/06 S http://www.youtube.com/watch?v=XcXvnDpm2bU S Chouinard, Yvon. Let My People Go Surfing. Penguin, 2006.