PowerPoint of Kevin Moss\' presentation on Global Engagement on 7/7/09

1. Impact of National Culture
on CSR
Forum on Global Engagement
July 7 2009
Kevin Moss
Head of CSR – BT Americas

2. The Trouble with Being Average
Executives will need to more finely attune
corporate social responsibility initiatives
both to their core business and to the needs
and expectations of international stakeholders.
Bouquet, Crane and Deutsch , The Trouble With being Average, MIT Sloan Management Review
(April 2009)

3. Social Safety Net

4. Civil Society and Social Responsibility

5. Corporate Philanthropy

6. The Responsibility Paradox: Multinational Firms
and Global Corporate Social Responsibility
(April 2006)
Gerald F. Davis - Stephen M. Ross School of Business at the University of Michigan
Marina V.N. Whitman - University of Michigan - Stephen M. Ross School of Business
Mayer Nathan Zald - University of Michigan - Department of Sociology

7. Legal = Good, Bad = Illegal

8. Nuanced Approach

9. Can Do vs Knuckle Under

10. Impact on Approach to Climate Change

11. Interconnectedness
US Political Donations From Telecoms
BT’s “The Way We Work Policy”
Services and Equipment Providers
Total
Election
Cycle
Contributi
Contributions from
Individuals
Contributions from
PACs “We do not make any political
ons
donations. This policy extends to
2010* $478,680 $172,380 $306,300 the US and includes donations to
political parties, individuals aligned
2008* $9,804,043 $6,169,728 $3,634,315
with political parties and trade
2006* $6,454,249 $2,714,025 $3,740,224
associations involved in politics or
government. We do not operate
2004* $7,955,184 $4,692,880 $3,262,304 any Political Action Committees.”
$11,791,60
2002 $2,011,318 $2,351,741
1
$17,490,31
2000 $4,602,691 $2,216,881
6
Source – Open Secrets.Org

12. Individual Corporate
Political
Employment
Legal
Social Safety Net
Community
Commercial History
Religious

13. Ask Yourself - What is My Objective ?
External reputation
Employee engagement
Export cultural approach
Customer engagement

14. www.csrperspective.com