Ethnic groups have their own societal and philanthropic objectives and they are not always comparable to those of our traditional donors. Philanthropy means more than giving money. African-Americans, Asian-Americans and Hispanic-Heritage-Americans are ready to take their place as major contributors in society, but many organizations do not yet know how to effectively engage their interest. By understanding giving traditions among these emergent charitable groups you will be able to promote the most appropriate giving vehicles, know how to assess and revise your engagement strategies to welcome non-traditional donors into your donor ranks and how to use the right recognition vehicles that will empower these up-and-coming philanthropists. Industry articles and this presentation conceived, researched, written and delivered by Katherine Swank, J.D., 2010.

1. Emergent Philanthropists America’s Evolving Ethnic Donor Groups Monday, April 12, 2010 Katherine Swank, J.D. Consultant, Target Analytics, a Blackbaud Company

6. Average Household Charitable Gifts

7. 40-Years Charitable Giving

10. 2008 Percent Change in Giving

17. Contributions by Income Annual Household Income % of Households in Income Category % of all Charitable Donations < $100,000 90.4 35.6 $100,000 - $200,000 7.4 7.9 $200,000 - $1 million 2.1 36.2 > $1 million 0.2 20.3 9.7%

47. Target Analytics, a Blackbaud Company Katherine Swank, J.D. 2000 Daniel Island Drive Charleston, SC 29492 800.443.9441 extension 3926 [email_address] | Twitter: @KatherineSwank http://www.blackbaud.com/targetanalytics