The Business of Content Curation

77,487 views

Published on

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustainable online services.

Presented by Robin Good during the Art of Curation event in Amsterdam on January 14th 2015.

Published in: Marketing, Education

The Business of Content Curation

  1. 1. The Business of Content Curation The Future is for Those Who Know How To Organize Information Robin Good - Amsterdam - Jan. 14th 2015
  2. 2. Why curation is such a revolutionary art? Curiosity
  3. 3. Why curation is such a revolutionary art? Curiosity Because, to curate anything, you really need to slow down and pay attention to it. Actually more than that… You need to get curious about your subject. That’s how you can curate it.
  4. 4. Why curation is such a revolutionary art? Sense-making
  5. 5. Because to effectively curate something you really need to first make sense of it yourself Why curation is such a revolutionary art? Sense-making
  6. 6. Why curation is such a revolutionary art? Context - Niche
  7. 7. Because it forces the curator not to focus just on the subject of his work as a standalone item, but to look at it and frame it within a larger, more specific context (think DJ or gallery curator): the interest of those following him Why curation is such a revolutionary art? Context - Niche
  8. 8. Why curation is such a revolutionary art? Evaluate - Vet
  9. 9. Because it forces any author to go beyond representing, reporting or expressing and into questioning, analysing, sense-making of what is already available and relevant out there. It demands that who takes on this responsibility understands the opportunity and risk offered by having to carefully evaluate whether what has been selected, summarized and distilled is really worth the attention and time of others Why curation is such a revolutionary art? Evaluate - Vet
  10. 10. Why curation is such a revolutionary art? Trust
  11. 11. Because the emerging new digital curator is not like the classic journalist, art critic, or newsbeat reporter or blogger. He is not just a connoiseur. He is not just an expert on the subject. He is foremost a truly trusted person. One we lend the ability to guide us, to uncover for us selected specimen, and to illustrate to us through his eyes, their value, meaning, relationship and purpose. Why curation is such a revolutionary art? Trust
  12. 12. Why curation is such a revolutionary art? Ethics - Values
  13. 13. Because to become a truly trusted person, the “go-to” reference point for some, the curator needs to have openly declared values, ethics and preferences of his own. Because it is through these values (rather than just speed, freshness, popularity, and others) that individuals select their trusted guides and develop deep, long-lasting bonds with them. Why curation is such a revolutionary art? Ethics - Values
  14. 14. The curator is a trusted guide who helps others to explore, to discover and make sense of information artifacts within a specific subject-matter area
  15. 15. What follows is a short selection of real-world examples of how curating a specific information subject can give life to useful online public services that can also be economically sustainable (if not outright profitable).
  16. 16. Daring Fireball 1 John Gruber’s personal viewpoint on everything Apple-related
  17. 17. Service offered: A curated analysis of key news and stories relevant to an audience of Mac nerds, designers, nitpickers, perfectionists, and connoisseurs of fine sarcasm. DaringFireball.net Business model: Free for all to access Weekly feed sponsorship + quality ad network (The Deck)
  18. 18. Really Good Emails 2 Best examples of email newsletters organized by category
  19. 19. Service offered: Curated gallery of commercial email examples from confirmations to newsletter subscription, to offers, promotions and more. Business model: Free for all to access Leader of market sponsorship by MailChimp ReallyGoodEmails.com
  20. 20. One Page Love 3 Best examples of one-page websites
  21. 21. Service offered: Curated gallery of one-page website designs and examples organized by categories, commented and tagged. Includes also resources, interviews, articles and one-page specific themes for web sites. OnePageLove.com Business model: Free for all to access Quality ads and affiliate commissions on templates
  22. 22. Metti da parte e organizza siti web e pagine interessanti Startup Digest 4 A guide to all upcoming startup-related events in a specific country
  23. 23. Service offered: Email newsletter listing all of the upcoming events related to the world of startups for a specific country. StartupDigest.com Business model: Free subscription Paid sponsorship and priority display of events
  24. 24. OldVersion 5 Archive of older, dismissed versions of most software programs
  25. 25. Service offered: Access to huge archive of older releases of free downloadable software tools from Skype to iTunes, including games and covering PC, Mac and Linux editions. and social contacts of top tech startup journalists OldVersion.com Free access to all users Contextual advertising model: Google AdSense Business model:
  26. 26. PressFarm 6 Collects, organizes and makes it easy to find journalists covering new startups
  27. 27. Service offered: Business model: Access to updated and curated database of email and social contacts of top tech startup journalists PressFarm.com Free view of all journalists in the database $9 to access all of their emails
  28. 28. Techmeme 7 The most relevant Silicon-Valley news for the tech-business-VC community
  29. 29. Service offered: Business model: Techmeme was founded in 2005 by Gabe Rivera as an automated news curation service, like Google News, but focused on the leading edge of technology. Starting in 2008, we introduced human editors to complete the editorial process, and have now assembled the team presented on the right. Our experience leads us to believe that a thoughtful combination of both algorithmic and human editing offers the best means for curating in a space as broad as technology. Today, Techmeme remains independent, bootstrapped, and privately held Free for readers Sponsored stories - Who’s hiring - Events promotion TechMeme.com
  30. 30. SmartBrief 8 The most relevant, must-read news in your vertical industry sent to you by email
  31. 31. Service offered: Business model: A daily snapshot of social business insights with news from AllFacebook, ClickZ and other leading sources. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Free for subscribers Paid sponsorships and contextually relevant promotions for advertising partners Smartbrief.com
  32. 32. Briefio 9 Quality book content read and summarized for you
  33. 33. Briefio.com Service offered: Business model: Free membership club providing best-seller book summaries Sales of individual summaries starting at $4.99
  34. 34. UserOnBoarding 10 Annotated visual analysis of onboarding strategies utilized by succesfull startups
  35. 35. Service offered: Business model: Step by step visual analysis of onboarding process adopted by popular online startups Sales of training materials starting at $249 UserOnBoard.com
  36. 36. Criterion Collection 11 Curated boutique of quality films re-mastered and bundled with unique additional media
  37. 37. Service offered: Business model: Blue-ray re-mastered author films in curated box sets or collections with rare additional materials, including photos, interview, unreleased cuts and clips. Direct sales of DVDs Criterion.com
  38. 38. SlideRule 12 trusted guidance to find ideal learn / study curriculum within open and free access offerings
  39. 39. Service offered: Business model: Guided access to the best free courses and learning programs available online. Curated learning paths for specific interests. Workshops on specific topics where students are supported by individual mentors.. Step by step visual analysis of onboarding process adopted by popular online startups Free access to all basic info and to fully free learning paths. Paid workshops with mentors. Affiliate commissions on promoted paid courses. SlideRule.com
  40. 40. Business Model Gallery 13 Organized information archive of business models utilized by successful companies online and off
  41. 41. Service offered: Business model: A structured, filterable and searchable database of all of the available business models utilized by successful companies from Facebook to Foursquare. Each company / business model is captured inside a business model canvas template. Free access to three business models. Paid subscription to access all database. Training packages that include options going from workshops to keynotes and bootcamps. BusinessModelGallery.com
  42. 42. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  43. 43. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  44. 44. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  45. 45. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  46. 46. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  47. 47. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  48. 48. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  49. 49. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  50. 50. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  51. 51. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  52. 52. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  53. 53. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  54. 54. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  55. 55. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  56. 56. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  57. 57. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  58. 58. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  59. 59. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  60. 60. curation is the future
  61. 61. Top Tools for Communication PROs http://tools.robingood.com
  62. 62. Image credits: Shutterstock.com

×