SlideShare a Scribd company logo

The Business of Content Curation

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustainable online services. Presented by Robin Good during the Art of Curation event in Amsterdam on January 14th 2015.

1 of 141
Download to read offline
The Business of Content Curation
The Future is for Those Who Know How To Organize Information
Robin Good - Amsterdam - Jan. 14th 2015
Why curation is
such a revolutionary art?
Curiosity
Why curation is
such a revolutionary art?
Curiosity
Because, to curate anything,
you really need to slow down
and pay attention to it.
Actually more than that…
You need to get curious about your subject.
That’s how you can curate it.
Why curation is
such a revolutionary art?
Sense-making
Because to effectively curate something
you really need to first make sense of it
yourself
Why curation is
such a revolutionary art?
Sense-making
Why curation is
such a revolutionary art?
Context - Niche
Ad

Recommended

Capire Web e Social Network
Capire Web e Social NetworkCapire Web e Social Network
Capire Web e Social NetworkGiulio Gaudiano
 
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...Jacopo Pasquini
 
INTRODUZIONE ALLA SEO - Corso WEBAGEL
INTRODUZIONE ALLA SEO - Corso WEBAGELINTRODUZIONE ALLA SEO - Corso WEBAGEL
INTRODUZIONE ALLA SEO - Corso WEBAGELGiulia Bezzi
 
Video is King: 10 Strategie per Fare Business con i Video
Video is King: 10 Strategie per Fare Business con i VideoVideo is King: 10 Strategie per Fare Business con i Video
Video is King: 10 Strategie per Fare Business con i VideoGiulio Gaudiano
 
Affiliazioni: Cosa Sono e a che Cosa Servono
Affiliazioni: Cosa Sono e a che Cosa ServonoAffiliazioni: Cosa Sono e a che Cosa Servono
Affiliazioni: Cosa Sono e a che Cosa ServonoRobin Good
 
[Web Starter 2016] Keyword Research e Keyword Analysis - Paolo Dello Vicario
[Web Starter 2016] Keyword Research e Keyword Analysis - Paolo Dello Vicario[Web Starter 2016] Keyword Research e Keyword Analysis - Paolo Dello Vicario
[Web Starter 2016] Keyword Research e Keyword Analysis - Paolo Dello Vicariobytekmarketing
 
Content Curation Tools - International Journalism Festival 2015
Content Curation Tools - International Journalism Festival 2015Content Curation Tools - International Journalism Festival 2015
Content Curation Tools - International Journalism Festival 2015Robin Good
 

More Related Content

Viewers also liked

Web Writing: Workshop di Scrittura Web ed Editoria Online
Web Writing: Workshop di Scrittura Web ed Editoria OnlineWeb Writing: Workshop di Scrittura Web ed Editoria Online
Web Writing: Workshop di Scrittura Web ed Editoria OnlineGiulio Gaudiano
 
Come e Perché Creare il Tuo Personal Brand
Come e Perché Creare il Tuo Personal BrandCome e Perché Creare il Tuo Personal Brand
Come e Perché Creare il Tuo Personal BrandRobin Good
 
The Bioteaming Manifesto
The Bioteaming ManifestoThe Bioteaming Manifesto
The Bioteaming ManifestoRobin Good
 
"Vivere multicanale: storie di nuova quotidianità" - Cristina Papini, Nielsen
"Vivere multicanale: storie di nuova quotidianità" - Cristina Papini, Nielsen"Vivere multicanale: storie di nuova quotidianità" - Cristina Papini, Nielsen
"Vivere multicanale: storie di nuova quotidianità" - Cristina Papini, NielsenOsservatorio Multicanalità
 
Social Media e Facebook Marketing - Corso di Web Marketing Operativo
Social Media e Facebook Marketing - Corso di Web Marketing OperativoSocial Media e Facebook Marketing - Corso di Web Marketing Operativo
Social Media e Facebook Marketing - Corso di Web Marketing OperativoGiulio Gaudiano
 
Digital Viagra - Creare Engagement con i Social Media
Digital Viagra - Creare Engagement con i Social MediaDigital Viagra - Creare Engagement con i Social Media
Digital Viagra - Creare Engagement con i Social MediaGiulio Gaudiano
 
More Mind Reach
More Mind ReachMore Mind Reach
More Mind ReachRobin Good
 
How To Create Value
How To Create ValueHow To Create Value
How To Create ValueRobin Good
 
Content Curation Revolution: Critical Factors and Key Emerging Trends
Content Curation Revolution: Critical Factors and Key Emerging TrendsContent Curation Revolution: Critical Factors and Key Emerging Trends
Content Curation Revolution: Critical Factors and Key Emerging TrendsRobin Good
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketingbsdlover
 
Video Branding Startegy (3/3): Strategy
Video Branding Startegy (3/3): StrategyVideo Branding Startegy (3/3): Strategy
Video Branding Startegy (3/3): StrategyGiulio Gaudiano
 

Viewers also liked (12)

Web Writing: Workshop di Scrittura Web ed Editoria Online
Web Writing: Workshop di Scrittura Web ed Editoria OnlineWeb Writing: Workshop di Scrittura Web ed Editoria Online
Web Writing: Workshop di Scrittura Web ed Editoria Online
 
Come e Perché Creare il Tuo Personal Brand
Come e Perché Creare il Tuo Personal BrandCome e Perché Creare il Tuo Personal Brand
Come e Perché Creare il Tuo Personal Brand
 
Introduzione alla SEO
Introduzione alla SEOIntroduzione alla SEO
Introduzione alla SEO
 
The Bioteaming Manifesto
The Bioteaming ManifestoThe Bioteaming Manifesto
The Bioteaming Manifesto
 
"Vivere multicanale: storie di nuova quotidianità" - Cristina Papini, Nielsen
"Vivere multicanale: storie di nuova quotidianità" - Cristina Papini, Nielsen"Vivere multicanale: storie di nuova quotidianità" - Cristina Papini, Nielsen
"Vivere multicanale: storie di nuova quotidianità" - Cristina Papini, Nielsen
 
Social Media e Facebook Marketing - Corso di Web Marketing Operativo
Social Media e Facebook Marketing - Corso di Web Marketing OperativoSocial Media e Facebook Marketing - Corso di Web Marketing Operativo
Social Media e Facebook Marketing - Corso di Web Marketing Operativo
 
Digital Viagra - Creare Engagement con i Social Media
Digital Viagra - Creare Engagement con i Social MediaDigital Viagra - Creare Engagement con i Social Media
Digital Viagra - Creare Engagement con i Social Media
 
More Mind Reach
More Mind ReachMore Mind Reach
More Mind Reach
 
How To Create Value
How To Create ValueHow To Create Value
How To Create Value
 
Content Curation Revolution: Critical Factors and Key Emerging Trends
Content Curation Revolution: Critical Factors and Key Emerging TrendsContent Curation Revolution: Critical Factors and Key Emerging Trends
Content Curation Revolution: Critical Factors and Key Emerging Trends
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Video Branding Startegy (3/3): Strategy
Video Branding Startegy (3/3): StrategyVideo Branding Startegy (3/3): Strategy
Video Branding Startegy (3/3): Strategy
 

More from Robin Good

Formula di Sharewood - Come Creare la tua Comunità di Fans
Formula di Sharewood - Come Creare la tua Comunità di FansFormula di Sharewood - Come Creare la tua Comunità di Fans
Formula di Sharewood - Come Creare la tua Comunità di FansRobin Good
 
The Future of Sustainable Communications - EkoDesign 2013 Istanbul
The Future of Sustainable Communications - EkoDesign 2013 IstanbulThe Future of Sustainable Communications - EkoDesign 2013 Istanbul
The Future of Sustainable Communications - EkoDesign 2013 IstanbulRobin Good
 
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business OnlineOltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business OnlineRobin Good
 
Jeet Design Do - English - How To Design That Intercepts
Jeet Design Do - English - How To Design That InterceptsJeet Design Do - English - How To Design That Intercepts
Jeet Design Do - English - How To Design That InterceptsRobin Good
 
Jeet Design Do - ITA
Jeet Design Do - ITAJeet Design Do - ITA
Jeet Design Do - ITARobin Good
 
Come Creare Valore
Come Creare ValoreCome Creare Valore
Come Creare ValoreRobin Good
 
Site Definition Architecture Basics
Site Definition Architecture BasicsSite Definition Architecture Basics
Site Definition Architecture BasicsRobin Good
 
Event Positioning Niche 20090921a
Event Positioning Niche 20090921aEvent Positioning Niche 20090921a
Event Positioning Niche 20090921aRobin Good
 
What Makes The Difference
What Makes The DifferenceWhat Makes The Difference
What Makes The DifferenceRobin Good
 
How To Deliver A Memorable Online Demo
How To Deliver A Memorable Online DemoHow To Deliver A Memorable Online Demo
How To Deliver A Memorable Online DemoRobin Good
 
Mgray Ses2007 Paidlinks
Mgray Ses2007 PaidlinksMgray Ses2007 Paidlinks
Mgray Ses2007 PaidlinksRobin Good
 
Be Your Own Boss!
Be Your Own Boss!Be Your Own Boss!
Be Your Own Boss!Robin Good
 
Diventa Boss Di Te Stesso
Diventa Boss Di Te StessoDiventa Boss Di Te Stesso
Diventa Boss Di Te StessoRobin Good
 
State of the Blogosphere - Q3 2006
State of the Blogosphere - Q3 2006State of the Blogosphere - Q3 2006
State of the Blogosphere - Q3 2006Robin Good
 

More from Robin Good (14)

Formula di Sharewood - Come Creare la tua Comunità di Fans
Formula di Sharewood - Come Creare la tua Comunità di FansFormula di Sharewood - Come Creare la tua Comunità di Fans
Formula di Sharewood - Come Creare la tua Comunità di Fans
 
The Future of Sustainable Communications - EkoDesign 2013 Istanbul
The Future of Sustainable Communications - EkoDesign 2013 IstanbulThe Future of Sustainable Communications - EkoDesign 2013 Istanbul
The Future of Sustainable Communications - EkoDesign 2013 Istanbul
 
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business OnlineOltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
 
Jeet Design Do - English - How To Design That Intercepts
Jeet Design Do - English - How To Design That InterceptsJeet Design Do - English - How To Design That Intercepts
Jeet Design Do - English - How To Design That Intercepts
 
Jeet Design Do - ITA
Jeet Design Do - ITAJeet Design Do - ITA
Jeet Design Do - ITA
 
Come Creare Valore
Come Creare ValoreCome Creare Valore
Come Creare Valore
 
Site Definition Architecture Basics
Site Definition Architecture BasicsSite Definition Architecture Basics
Site Definition Architecture Basics
 
Event Positioning Niche 20090921a
Event Positioning Niche 20090921aEvent Positioning Niche 20090921a
Event Positioning Niche 20090921a
 
What Makes The Difference
What Makes The DifferenceWhat Makes The Difference
What Makes The Difference
 
How To Deliver A Memorable Online Demo
How To Deliver A Memorable Online DemoHow To Deliver A Memorable Online Demo
How To Deliver A Memorable Online Demo
 
Mgray Ses2007 Paidlinks
Mgray Ses2007 PaidlinksMgray Ses2007 Paidlinks
Mgray Ses2007 Paidlinks
 
Be Your Own Boss!
Be Your Own Boss!Be Your Own Boss!
Be Your Own Boss!
 
Diventa Boss Di Te Stesso
Diventa Boss Di Te StessoDiventa Boss Di Te Stesso
Diventa Boss Di Te Stesso
 
State of the Blogosphere - Q3 2006
State of the Blogosphere - Q3 2006State of the Blogosphere - Q3 2006
State of the Blogosphere - Q3 2006
 

Recently uploaded

Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfwomenworldmagazine
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxPeter Macinkovic
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSearch Engine Journal
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...BalmerLawrie
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC FoundationAdriannaBednarz
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification CourseAdriannaBednarz
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsمعا الى الافضل
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 

Recently uploaded (19)

Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdf
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And Opportunities
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC Foundation
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification Course
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profits
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 

The Business of Content Curation

  • 1. The Business of Content Curation The Future is for Those Who Know How To Organize Information Robin Good - Amsterdam - Jan. 14th 2015
  • 2. Why curation is such a revolutionary art? Curiosity
  • 3. Why curation is such a revolutionary art? Curiosity Because, to curate anything, you really need to slow down and pay attention to it. Actually more than that… You need to get curious about your subject. That’s how you can curate it.
  • 4. Why curation is such a revolutionary art? Sense-making
  • 5. Because to effectively curate something you really need to first make sense of it yourself Why curation is such a revolutionary art? Sense-making
  • 6. Why curation is such a revolutionary art? Context - Niche
  • 7. Because it forces the curator not to focus just on the subject of his work as a standalone item, but to look at it and frame it within a larger, more specific context (think DJ or gallery curator): the interest of those following him Why curation is such a revolutionary art? Context - Niche
  • 8. Why curation is such a revolutionary art? Evaluate - Vet
  • 9. Because it forces any author to go beyond representing, reporting or expressing and into questioning, analysing, sense-making of what is already available and relevant out there. It demands that who takes on this responsibility understands the opportunity and risk offered by having to carefully evaluate whether what has been selected, summarized and distilled is really worth the attention and time of others Why curation is such a revolutionary art? Evaluate - Vet
  • 10. Why curation is such a revolutionary art? Trust
  • 11. Because the emerging new digital curator is not like the classic journalist, art critic, or newsbeat reporter or blogger. He is not just a connoiseur. He is not just an expert on the subject. He is foremost a truly trusted person. One we lend the ability to guide us, to uncover for us selected specimen, and to illustrate to us through his eyes, their value, meaning, relationship and purpose. Why curation is such a revolutionary art? Trust
  • 12. Why curation is such a revolutionary art? Ethics - Values
  • 13. Because to become a truly trusted person, the “go-to” reference point for some, the curator needs to have openly declared values, ethics and preferences of his own. Because it is through these values (rather than just speed, freshness, popularity, and others) that individuals select their trusted guides and develop deep, long-lasting bonds with them. Why curation is such a revolutionary art? Ethics - Values
  • 14. The curator is a trusted guide who helps others to explore, to discover and make sense of information artifacts within a specific subject-matter area
  • 16. What follows is a short selection of real-world examples of how curating a specific information subject can give life to useful online public services that can also be economically sustainable (if not outright profitable).
  • 17. Daring Fireball 1 John Gruber’s personal viewpoint on everything Apple-related
  • 22. Service offered: A curated analysis of key news and stories relevant to an audience of Mac nerds, designers, nitpickers, perfectionists, and connoisseurs of fine sarcasm. DaringFireball.net Business model: Free for all to access Weekly feed sponsorship + quality ad network (The Deck)
  • 23. Really Good Emails 2 Best examples of email newsletters organized by category
  • 28. Service offered: Curated gallery of commercial email examples from confirmations to newsletter subscription, to offers, promotions and more. Business model: Free for all to access Leader of market sponsorship by MailChimp ReallyGoodEmails.com
  • 29. One Page Love 3 Best examples of one-page websites
  • 35. Service offered: Curated gallery of one-page website designs and examples organized by categories, commented and tagged. Includes also resources, interviews, articles and one-page specific themes for web sites. OnePageLove.com Business model: Free for all to access Quality ads and affiliate commissions on templates
  • 36. Metti da parte e organizza siti web e pagine interessanti Startup Digest 4 A guide to all upcoming startup-related events in a specific country
  • 41. Service offered: Email newsletter listing all of the upcoming events related to the world of startups for a specific country. StartupDigest.com Business model: Free subscription Paid sponsorship and priority display of events
  • 42. OldVersion 5 Archive of older, dismissed versions of most software programs
  • 48. Service offered: Access to huge archive of older releases of free downloadable software tools from Skype to iTunes, including games and covering PC, Mac and Linux editions. and social contacts of top tech startup journalists OldVersion.com Free access to all users Contextual advertising model: Google AdSense Business model:
  • 49. PressFarm 6 Collects, organizes and makes it easy to find journalists covering new startups
  • 53. Service offered: Business model: Access to updated and curated database of email and social contacts of top tech startup journalists PressFarm.com Free view of all journalists in the database $9 to access all of their emails
  • 54. Techmeme 7 The most relevant Silicon-Valley news for the tech-business-VC community
  • 58. Service offered: Business model: Techmeme was founded in 2005 by Gabe Rivera as an automated news curation service, like Google News, but focused on the leading edge of technology. Starting in 2008, we introduced human editors to complete the editorial process, and have now assembled the team presented on the right. Our experience leads us to believe that a thoughtful combination of both algorithmic and human editing offers the best means for curating in a space as broad as technology. Today, Techmeme remains independent, bootstrapped, and privately held Free for readers Sponsored stories - Who’s hiring - Events promotion TechMeme.com
  • 59. SmartBrief 8 The most relevant, must-read news in your vertical industry sent to you by email
  • 66. Service offered: Business model: A daily snapshot of social business insights with news from AllFacebook, ClickZ and other leading sources. Summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared. Free for subscribers Paid sponsorships and contextually relevant promotions for advertising partners Smartbrief.com
  • 67. Briefio 9 Quality book content read and summarized for you
  • 73. Briefio.com Service offered: Business model: Free membership club providing best-seller book summaries Sales of individual summaries starting at $4.99
  • 74. UserOnBoarding 10 Annotated visual analysis of onboarding strategies utilized by succesfull startups
  • 89. Service offered: Business model: Step by step visual analysis of onboarding process adopted by popular online startups Sales of training materials starting at $249 UserOnBoard.com
  • 90. Criterion Collection 11 Curated boutique of quality films re-mastered and bundled with unique additional media
  • 99. Service offered: Business model: Blue-ray re-mastered author films in curated box sets or collections with rare additional materials, including photos, interview, unreleased cuts and clips. Direct sales of DVDs Criterion.com
  • 100. SlideRule 12 trusted guidance to find ideal learn / study curriculum within open and free access offerings
  • 110. Service offered: Business model: Guided access to the best free courses and learning programs available online. Curated learning paths for specific interests. Workshops on specific topics where students are supported by individual mentors.. Step by step visual analysis of onboarding process adopted by popular online startups Free access to all basic info and to fully free learning paths. Paid workshops with mentors. Affiliate commissions on promoted paid courses. SlideRule.com
  • 111. Business Model Gallery 13 Organized information archive of business models utilized by successful companies online and off
  • 119. Service offered: Business model: A structured, filterable and searchable database of all of the available business models utilized by successful companies from Facebook to Foursquare. Each company / business model is captured inside a business model canvas template. Free access to three business models. Paid subscription to access all database. Training packages that include options going from workshops to keynotes and bootcamps. BusinessModelGallery.com
  • 120. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  • 121. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  • 122. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  • 123. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  • 124. The curator is NOT someone who collects That person is a collector The curator is NOT someone who makes lists That person is a list-maker The curator is NOT someone who picks the best news to share That person is a news editor The curator is NOT someone who cuts and pastes other people’s work without even crediting it That person is a thief
  • 125. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  • 126. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  • 127. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  • 128. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  • 129. The digital content curator 1. does not just collect, it organizes labels, titles, tags, categorizes, classifies 2. verifies, vets, checks does not buy at face value or on the basis of freshness, popularity, bang 3. provides context integrates his work in a larger framework that facilitates understanding for novices 4. offers guidance introduces to novices, does not take for granted, indicates where to find more
  • 130. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  • 131. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  • 132. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  • 133. 5. illustrates, showcases utilizes photos, illustrations, graphs and other visual means to convey meaning 6. shares opinion, evaluation provides his personal viewpoint and assessment 7. archives, stores, preserves saves a copy of the original for the future 8. updates and expands revises, adds, and integrates new valuable information as it becomes available The digital content curator
  • 134. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  • 135. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  • 136. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  • 137. 9. credits, attributes provides visible and tangible credit to sources and contributors to help further information discovery 10. discloses reveals its business and commercial ties, partnerships and interests 11. takes position declares openly what he stands for and why 12. invites collaboration, contribution understand and favours the power of inclusiveness and participation The digital content curator
  • 138. curation is the future
  • 139. Top Tools for Communication PROs http://tools.robingood.com