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Focus on:  Creating Value
Hey Robin, why do I want to create value in the first place? Can we review this?
You need to create value so that: a. People find something useful on your site and b. Want to come back for more c. You can start engaing them and having conversations c. Search engines  like you more
OK Robin, but besides publising articles  and blog posts how do you create real value?
The proper way to think, when considering what “value” items to create, is to look at  a. what your readers would appreciate most first, and then  b. what you can use of the assets you have that could match that need.
For example: your readers may want to know how YOU do certain things or how to achieve something specific,  and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose.
Content Format Types
Ok, now I understand... Cool. But HOW do I know which  type of “value” content  is best to use?
[object Object],[object Object],[object Object],[object Object],[object Object],Criteria for selecting what content to create Select “value” based on:
What is it  that makes something really “valuable” ?
[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits  of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects - 2
What else is important?
Packaging is of the essence. A valuable present cannot be given out wrapped in toilet paper  .
...and, how do I know if I am doing things right?
[object Object],How do I know if I am doing things right?
[object Object],[object Object],How do I know if I am doing things right?
[object Object],[object Object],[object Object],How do I know if I am doing things right?
 

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Creating Value Content Types

  • 1. Focus on: Creating Value
  • 2. Hey Robin, why do I want to create value in the first place? Can we review this?
  • 3. You need to create value so that: a. People find something useful on your site and b. Want to come back for more c. You can start engaing them and having conversations c. Search engines like you more
  • 4. OK Robin, but besides publising articles and blog posts how do you create real value?
  • 5. The proper way to think, when considering what “value” items to create, is to look at a. what your readers would appreciate most first, and then b. what you can use of the assets you have that could match that need.
  • 6. For example: your readers may want to know how YOU do certain things or how to achieve something specific, and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose.
  • 8. Ok, now I understand... Cool. But HOW do I know which type of “value” content is best to use?
  • 9.
  • 10. What is it that makes something really “valuable” ?
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. What else is important?
  • 23. Packaging is of the essence. A valuable present cannot be given out wrapped in toilet paper .
  • 24. ...and, how do I know if I am doing things right?
  • 25.
  • 26.
  • 27.
  • 28.