Focus on: Site Definition and Architecture Live Event with Robin Good starts at 1pm ET – Thu Oct. 1st

Hey Robin, why are site definition and architecture so important?

Because the Internet is like a huge library information system...

...and if you DON’T build your information system in a standard format well... It may be going to look GOOD, but not many are going to use it.

1) The definition of your site determines how effectively Google and human beings will be able to understand what you are all about

2) The architecture of your site determines how effectively Google and human beings will be able to discover what you have in store for them

This is why defining correctly your site and its architecture are so vitally important

Hey Robin, but I need a simple site with a few categories and articles...... What else do I need to do?

Find out what your audience wants and build a site that has those traits. A.

Think well about your: Site name about your Site domain and about the name of the content Categories and areas you will have on your web site B.

Think what type of content, functions and services the site should provide C.

How do I know if I am doing things right?