Sun is proposing product concepts for WIND across three target segments: media/publishing, next generation ISP services, and MVNO enabling technologies. The concepts include [1] federated identity management and on-demand data warehousing hosted services, [2] hosted intelligent video surveillance and router management advanced contact centers, and [3] leveraging Sun technologies and partnerships to support WIND's MVNO initiative. Success would be measured by incremental revenue and tracking sales opportunities in key accounts.

1. Sun Internal Use Only
Riccardo Romani, WIND Account Manager
Communications Industry
Sun Microsystems, Inc.
SUN Innovation solutions
for WIND product concepts
EXECUTIVE SUMMARY

2. Sun product concepts for WIND – 3 Target segments
Media/PublishingBroadcast / Film Cable / Satellite Media / PublishingMedia/Publishing
Next Generation
ISP Services
MVNO Enabling
Technologies
Converged Media
and Entertainment Services
Design of product concepts of IT
hosted services
Key applications include:
Federated Identity Management
On demand pay-as-your-data-
grows Datawarehouse
Hosted Intelligent Video
Surveillance
Router Management Advanced
Customer Contact Center
Secure Unified Messaging
Design of product concepts
for next-generation-network
and WEB 2.0 services
Key applications include :
SecondLife-like experience
Secure Turbo Web Access
Mobile Enterprise Platform
Video on demand
Sun-specific technologies
and partnerships to
leverage WIND MVNO
initiative
Open Application suite
for MVNO
Accenture/Sun MVNO
alliance

3. Sun & Partners WIND CustomersSun & WIND
Sun-WIND proposed collaborative model
Joint Sun-WIND
activities with
Marketing, Sales and
Technology
organizations
Sponsored
presence at Industry
events
Joint Sun-WIND PR
activities
Sun/Partner value
proposition
Solution Brief
Design
Delivery
Training
Based on a common underlying technology offering that
embraces open and low-cost industry standards

4. Goals & Guidelines
> 4 Sun BU sponsor and support (Systems , Software,
Storage and Services )
> Fact based analysis and cross-company alignment
Solution Creation Process
> Solution Identification – Field, Customer, Partners, BUs
> Solution Assessment – Scorecard, Business Case
> Solution Development - Solution Brief, Implementation
> Solution Launch – WIND Sales force Training, Public
Launch Announcement through Sun and WIND P.R.
> Solution Marketing – Account Planning, Sales
Engagement, WIND-only and WIND-Sun Co-branded
Collaterals
Measure of Success
> Incremental Revenue
> Sales Opportunity Tracking for Top Accounts
Sun-WIND proposed deliverables for new products

5. Product
Concepts
ISP services

6. Federated Identity Management
• Business context and WIND target customers
> Identity management systems (or IdM )are already in place at almost any mid-sized and enterprise
company.
> Such companies are often running more than one IdM due to B.U. Mergers, company acquisitions, inter-
company partnerships agreements and/or IT legacy architectures.
> What is missing now, is the capability to merge such IdM systems in a non-expensive and secure
manner in order to streamline authentication processes, optimize working time of employees and reduce
IT costs.
> FIM ( Federated Identity Management ) is suitable for an ASP-like offering to Enterprises and Medium-
Enteprises that are already running own-managed IdM services and/or that are not equipped with any
IdM solution.
• Value Proposition
> Addressing identity management systems proliferation that enterprises are facing by proposing a WIND-
hosted identity federation solution.
> Bundling with complete IdM solution delivery and/or replacement of current IdM service , if any
> Bundling with connectivity offerings from WIND portfolio
• Advantages to WIND customers
> Reduced costs
> Enhanced business agility
> Reduced time to market products and services
> New revenue streams
> Standards based model to establish mergers and partnerships
rapidly
> Focus on core competence
> Business outsourcing of non-core business functions

7. Service Center
WIND Corporate
Identity Management ( Sun,
Oracle, Novell, CA...)
Sun Federation
Manager
Company Branch A
SAML Protocolo Federation exchange
virtual layer
Federated Identity
Management
• Service Use Case
> Situation: A n enterprise (Company “A”) wants to empower
employees to interact directly with the company to which it
outsource its HR operations. The goal is to streamline
enterprise operations while giving employees a quick and
easy way to get HR information anytime they need it.
> Problem: Because of the inherent
sensitivity of HR information —
including compensation
history, performance reviews paycheck
status, and so forth — the company A needs
an SSO solution that would not only make it
easy to access that information online, but
also that would make it secure to do so. Company A and
Outsourcing HR company uses completely different IdM
solutions and are not able to directly communicate each
other.
> Solution: WIND deploys a Sun standards-based federated
identity management system hosted in its service center.to
enable convenient, secure, employee access to HR
information ( without changing itsw own Corporate Identity
management system ).The standards-driven deployment of
the Sun F.I.M. established the common federation
infrastructure based on standard protocols.The EU privacy-
enabled technology of Sun software protects WIND and its
customers by any security threats.
HR Outsourced ap
Company “A” employee needs to access a HR
application located outside and after registering himself
to corporate intranet, issue a web-authentication on his
corporate IdM systems, that is federated with Company
hosting HR applications through WIND service center
and select st the HR application link
The request is processed by
Federation Manager hosted
at WIND service center, that
after few checkings with HR
Outsourcing company IdM,
authorize Company A
employee to access the
requested HR application
without register again and/or
interacting with another
Identity service and/or leave
the application user is
working on
The HR web application
is now daccessed by
Company A employee
that is accessing the
application as it was part
of Company “A” own
web intranet portal

8. • Success Story
> The Service Use Case shown in previous slide is based on actual Sun Success
Story : “Portale dell'Automobilista” ( Web Portal for Italian Licensed Drivers )
> “Portale dell'Automobilista” has been the first production Federated Identity
Management & Portal in Italy
> The project is aimed at cooperation between Italian Postal Service and Italian
Transportation Ministry to keep consistent all Italian licensed drivers informations
and to enable self-service customer operations, including fine payments, through
Poste Italiane Payment systems.
Sun Java System Software Used:
> Directory Server
> Access Manager
> Identity Manager, SJS
> Messaging
> Portal Server
Federated Identity Management

9. On-demand Datawarehouse
• Business context and WIND target customers
> Datawarehousing systems are complex, cost-intensive applications that are usually bound to critical business
processes of several Enterprises ( i.e. Marketing, sales analysis...etc...)
> The price to pay for a good DW infrastructure is high in terms of hardware, software, services and TCO
> What is missing now is the offering of a low-cost, fast-responsive, modular Outsourced Datawarehouse to be
accessed through standard IP network connectivity and pre-existing business intelligence applications by
Enterprise customers
> Greenplum DW appliance is suitable for a WIND-hosted datawarehouse modular service that can in turn
evolve as the customer's business grows and keep WIND safe from the major investments needed for
traditional datawarehouse systems
> Target customers are addressed by specific Industry-tailored versions of Sun/Greenplum DW appliance:
Retail, Transportation, Government, Financial Services, Manufacturing ,Web 2.0 companies and MVNO Wind
partners
• Value Proposition
> Addressing high-quality business data analysis requirements of quite every quite Enterprise at the lowest cost
available on market of ASP/Outsourcing servicrs
> Bundling with other data-management offerings ( i.e. Data Vault, Hosted Backup, Disaster recovery...ecc..)
> Bundling with connectivity offerings from WIND portfolio
• Advantages to WIND customers
> Reduced costs
> Enhanced business agility
> Reduced time to market products and services

10. On-demand Datawarehouse
• Service Use Case
> Situation: A Enterprise company has invested in
business intelligence and ETL applications that
are now its legacy systems for business
analysis. The company is planning to upgrade
the underlying datawarehouse to host the new
market data collected by transactional systems
and is relying on such data to launch new
marketing campaigns.
> Problem: The cost of DW upgrade is quite high
and the business case is lacking the necessary
cost/benefits right value to get approved.
> Solution: WIND deploys a Sun/Greenplum
datawarehouse modular stack ( starting from
one single “brick” unit ) in its service center. The
customer doesn't have to change anything in its
business intelligence or ETL products since
they'll interact with Sun/Greenplum without any
integration problems. WIND will also sell
professional services and consultancy to help
customer to gradually migrate data over new
outsourced infrastructure ( run by Greenplum, if
High
Speed
Loader
Enterprise Company pre-existing
business intelligence systems
Enterprise Companypre-
existing ETL systems
As the business of
Enterprise grows, the data
volume will grow too. WIND
can address the needs for
more storage space faster
than any other competitors
( see next slide for further
informations ), thus sellinng
datawarehousing services as
KPI-based services to a
premium customer base
Service Center

11. On-demand Datawarehouse
Application: DW Solution
providing
analytics on consumer
wireless services
Application: DW
providing analytics for
European retailer
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
O ra c le S un D W
Hours
5 hours
15 minutes
20x faster!
Oracle Sun DW
Minutes
0
10
20
30
30 minutes
35 seconds
50x faster!
Oracle Sun DW
• Success Story
> The Service Use Case shown in previous slide is based on actual Sun/Greenplum
Success Stories at MySpace, Skype, O'reilly and E!Entertainment Channel among
others.
> Tha value add WIND could deliver to its customers is a Scalable, Fast Analytics
application at a fraction of the Cost of traditional solutions ( as is depicted by
cost/perfomance reports data shown below )
Sun Systems used:
> Sun X4500 hybrid dataserver
> Sun X4100 server

12. Hosted Video Surveillance
Business context
> There is an ever-increasing importance for digital video surveillance in the world today across all industries. Customers
are concerned with improving security by addressing specific problems such as compliance with mitigating theft and
assault on public transportation, defending lawsuits in retail stores, monitoring oil, gas and nuclear installations, and
providing an improved sense of safety and security in public places.
> It is not always practical to monitor security with 24x7 human coverage, so video surveillance can provide an effective
alternative. Video surveillance can be used to monitor large areas at a fraction of the cost of human coverage and the
ability to playback video to review or analyse suspicious activities can provide a new level of protection.
> To meet the growing need to monitor more
people, places, and things, customers are
deploying additional video cameras and will
require more sophisticated features in video
surveillance solutions that utilize cost effective
IP camera and networking technologies.
Features such as remote access, a user-
friendly Web-based interface, advanced
playback and management, longer retention
periods, and high quality digital images can
help customers more effectively and efficiently
monitor the security of their environment
> The high demand for video surveillance and the
increasing need to support more cameras is
also driving a requirement for Hosted or
Outsourced Video Surveillance Service through
ISP integrated offering.

13. Hosted Video Surveillance
• Business context
> The increasing importance of collecting security events( Theft, Legal Cases, Counter,Terrorism, Staff Safety )
by the mean of ISP managed services is increasingly moving toward B$-level of estimated revenues ( see
estimations within chart below )
> Value Proposition
> Addressing video-surveillance requirements
with converged ( network and video )
solution capable of collecting, searching
and retaining security informations and
provide outsourced services to customers
> Advantages to WIND customers
> Focus on security compliance services rather
than in infrastructure deployment and
maintenance
> Access to SLA-managed service to guarantee
security high-standards
> Cost savings

14. • Target WIND customers
Hosted Video Surveillance

15. Hosted Video Surveillance
• Service Use Case
> Situation: A Enterprise company needs to monitor the security of its facilities/environment, safeguard its
data, and protect employees. To do that the company wants to monitor multiple facilities from a single
remote location and quickly search and review historical video data to identify suspicious activities or
events of interest.
> Problem: The videosurveillance
traditional solutions are highly
expensive. The target solution
should lower the costs of
surveillance and at the same
time deliver exceptionally high
storage capacity and data
throughput to enable longer data
retention periods and greater
scalability in terms of number of
cameras.
Service Center
> Solution: WIND deploys the
Sun/Ipconfigure Surveillance
Appliance within its service center to
offer IP Video Surveillance as hosted
service. Sun appliance is about 1/3
less then the cost of traditional
surveillance solutions and guarantees
high storage density and lower costs,
through the use of X4500 hybrid
dataserver
Customer is monitoring its
facilities and buildings with
its own cameras and/or
renting cameras from WIND.
Informations and sent over
WIND internet connections
to WIND service center
Sun/Ipconfigure security
analysis application is
unpacking captured images
and movies and is passing
them to security operations
officers – security alerts are
automatically delivered to
customer
Sun/Ipconfigure solution is
intelligently analyzing
abnormal events ( such as a
car theft ) and storing them
in prioritized storage- also
backing up them on tape to
be sent to Police dept.

16. • Success Story
> The Service Use Case shown in previous slide is based on actual Sun/Ipconfigure
Success Stories at Prague Airport,Korea Kangwon Land Casino, US Illinois Railway
System, Jakarta Police Department and may others...
> Tha value add WIND could deliver to its customers is an affordable and very scalable
IP video surveillance system based on open standards and non-proprietary
equipments ( such as industry-standard servers and software )
Sun Systems used:
> Sun X4500 hybrid dataserver
Partner software used:
> IPconfigure
Cameras used:
> AXIS
Ipconfigure Video Surveillance outsourced customers hotspots as they could be displayed on
a VideoWALL of a Security Operations center running at WIND
Hosted Video Surveillance

17. Router Management Advanced
Contact Center
• Business context
> Today's router management network services are based on standard fault, performance,
security and configuration management software platforms that customer contact center
operators are using to support corporate customers
> Customer contact center operators are spending more time in authenticating, logging in,
administering and navigating management software platforms or solving problems over
the phone, than the time they should spend in proposing solutions and up-selling options
to customers
> To leverage on professional skills of customer contact center operators and to increase
the business opportunities bound to router management offerings, a “intelligent” self-
service web contact center is needed, in order to:
− Decrease the time operators are spending in time-consuming operations ( such as
authenticate each time on each network management system they need to use ) or in
long-time support calls
− Increase the time operators can spend in analyzing the network design of a given
customer and work with engineering in proposing network optimizations or link upgrades
or whatever is needed to up-sell

18. > Value Proposition
> Monetize Router Management Offering :Providing a captive interface to corporate customers, that can access a
customized web environment specifically designed to process and present their favourite reports and
statistics,correlate their alarms summaries, historically displays their tickets and provide an advanced
collaboration environment where they co-browse and video-interact with customer operation s center in a new way
> Efficence increasing of router management processes: Providing a streamlined unified web-interface to
customer center operators by the mean of which they can rapidly access to network management applications
using a single-sign-on system and then displays all the applications presentation layer informations in a single
window
− Such web environment, is built upon a multimedia web-portal, where embedded rich-media applications are
integrated with a customer-queryable knowledge base that encompasses the “issues history” of the customers as
well as a list of HOW-TOs provided by operaror's experience
> Advantages to WIND customers
> Saving Time and reducing outages: by accessing a single-point-of contact web environment where they can easily find
solutions to their problems even before opening a ticket to customer operation center
> Increasing business:customers can access to a “consolidated” view of their networks where “at-a-glance” informations
are provided so they can easily spot useful business informations ( i.e. For Finance customers, understanding where
ATMs are properly working and how those impacts the related cash-operations of the subsidiaries )
> Accessing new IT tools: the web environment is providing new multimedia tools such as Video-call and/or co-browsing
and other collaboration tools
> Target WIND customers
> Any customer already accessing router management service and/or connectivity-only offerings from WIND
Router Management Advanced
Contact Center

19. You're chatting with
Maria
• Service Use Case
> The multimedia contact center applications is based on a
web portal incorporating Audio/Video SIP or H323
applications
> The web portal sits on top of network management
presentation layers and is able to collect informations from
them by the mean of standard HTTP requests
> Collected informations are aggregated in a simple and
easy-to-read web composite page, where faults,
performance reports, tickets and configurations
informations can be displayed together on a customer-id
basis or according to other criteria
> The access to the portal is guaranteed by a single-sign-on
application that at the same time provides the access to
the underlying network management applications – a
single sign-in operation instead of dozens every working
day
> Depending on the user profile, the web portal can display
a “operations personnel view” or a “customer view” with all
the necessary degrees of information grant access
granularity
> A customer could access the “customer view” to know about his own network and can access a knowledge base that reports several “hints”
to help the customer to identify the cause of a failure before calling the customer center. The customer could also access to multimedia
functionalities to read news about new WIND offerings, to chat with an operator, to read mail and/or to use multimedia collaboration tools.
Once the customer needs to get in touch with an operator could open a VoiP call and/or a co-browsing request to get help support from
WIND. The customer could also subscribe to an alerting service that can deliver message through WIND sms and mms systems in order to
notify about ticket status and sales offerings.
> An operator can save time accessing the “operations personnel view” and drill down the issues having, from the very first moment of his
investigation, all the required informations available at a glance and can immediately work on any open ticket and/or customer request while
is able to open a context-aware conversation with the customer
> WIND can offer the “Router Management Advanced Contact Center” as an hosted application service, fully integrated with current network
management applications and bundle such service with connectivity offerings
Router Management Advanced Contact Center

20. • Success Story
> The Service Use Case shown in previous slide is based on actual Sun customer
reference ( Telecom Italia Web Contact Center for Outsourcing Corporate Networks )
> The portal ( “TuConTI” ) is accessible through : http//www.tuconti.telecomitalia.it
> Sun collaborated with Telecom Italia in promoting and communicating to customers
the value-add of the new portal
Sun Softwares used:
> Sun Java System Portal
Server
> Sun Java System
Identity Access
Manager
> Sun Java System
Messaging &
collaboration
Partner software used:
> Infovista, Openview,
Micromuse, Concord Collateral designed by SUN to present Web Advanced Contact Cenetr Concept to Marketing
and sales force at Telecom Italia – Sun Confidential - All Rights reserved
Router Management Advanced
Contact Center

21. Router Management Advanced Contact Center
• Sun enhancements to network
management tools
> Besides web advanced contact center , Sun could help
WIND in reducing capital cost expenditure for Network
Management tools, by delivering the OpenNMS
platform
> OpenNMS is the world's first enterprise grade network
management platform developed under the open
source model. It consists of a community supported
open-source project as well as a commercial services,
training, and support organization.
> SearchNetworking.com has released its Product
Leadership Awards for 2007. OpenNMS has won the
Gold Medal in the Network and IT Management
Platforms category, beating out HP's OpenView (silver)
and IBM's Tivoli (bronze).
> The goal of Sun and OpenNMS is to provide an open
source alternative to these well known enterprise
platforms, and this award indicates that the strategy is
working.
> OpeNMS can provide an enterprise-class scalability as i
s well demonstred bt some of its customer references:
> Swisscom-Eurospot (Geneva, Switzerland) -
46000 managed devices
> New Edge Networks (USA) - da 11000 managed
devices
> BBC UK
> NCsoft US
> OpenNMS architecture - Solaris and JAVA-
based application framework

22. Secure Unified Messaging
• Business context
> The Explosion of fixed-line abusing messaging ( i.e. Spamming and/or Phishing )is increasing its volume
• 2002: Spam was 20% of inbound operator email
• 2007: Spam is 85-98% of inbound operator email
> Mobile SMS & MMS abusing messaging is expected to grow faster
• 8 in 10 mobile users have received unsolicited text messages (ITU Survey)
• Mobile users estimated unsolicited messages >20 SMS spam/ day
• Case study of MMS virus oubreak: CommWarrior for Symbian devices, infected 40% of Saudi
Telecom user
• Subscriber churn due to spam is at 40%
• SMS & MMS impacts operators’ ability to generate revenue from advertising
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
02 03 04 05 06 07
Spam as a % of Worldwide Email Volume, per year

23. Secure Unified Messaging
• Value proposition
> A secured messaging service built upon Cloudmark/Sun solution, that Increases spam filtering for both
web and mobile at an accuracy of 98% ( 21% more accurate at blocking spam than Symantec’s
Brightmail anti-spam and without generating any false positive messages – according to Tolly Group
analysis )
> Reduce CPU utilization rates, thus TCO of messaging systems by 25-90%
> Increase subscriber satisfaction ( Cloudmark’s Authority solutions shield service providers from the
profitability and retention issues arising from bad spam filtering and inefficient solutions. Cloudmark
addresses unique technological challenges and CAPEX/OPEX constraints of service provider
networks.” - InfoSecurity ) and enabling a more effective advertising offering
> Increased Infrastructure Efficiency
− reduces the quantity of messages processed
− faster throughput than competitive hardware solutions
− Reduce the customer care time spent to solve spamming issues and claims from users
• Target customers
> Own consumer and corporate customers (upselling from connectivity offerings )
> Competitor's customer base targeted with specific security-aware campaign
> MVNO customers

24. Secure Unified Messaging
Service Center
• Service Design
> The secure unified messaging service is a standard hosted application.
> Is securely connected to MMSC/SMSC and Web infrastructures at WIND or to WIND messaging gateways
> The service is accepting requests from consumer and corporate customers and
> An outside-manged honeypot ensure WIND to have the most-updated database of phishing profile patterns

25. Installations on SUN
Over 260 Million Mailboxes protected by Cloudmark
Customers
90+ operators
260M subscribers
15K enterprises
Customers
90+ operators
260M subscribers
15K enterprises
Secure Unified Messaging

26. Product
Concepts
NGN and WEB 2.0

27. SecondLife-like experience
• Business context
> Second-Life has set a milestone in terms of human interaction technologies applied to social networking
> Since Second-life success, Virtual environments have been increasingly used for a variety of contexts:
teaching in classrooms, informal learning, distance learning, business, and e-commerce to name a few.
> Virtual Immersive environments are getting increasing attention because they herald the 3D web. The
converging technologies of broadband, wireless, computing, video and sound have matured to the point
where multiplayer environments are available in a practical and usable way to a mass audience and an
increasing number of people are exploring the potential of virtual worlds for a variety of applications,
including collaboration, meetings and e-learning.
• Value Proposition
> Sun Virtual Immersive Environment is a platform that combines interactive 3D graphics, commercial
game and simulation technology, virtual reality, voice chat (Voice over IP/VoIP), Web cameras
(webcams) and rich digital media with collaborative online course environments and classrooms. Such
platform could be sold by WIND as e-learning and/or collaboration service, giving WIND customers
a sense of "being there" even when attending a class or training session in person isn't possible,
practical, or desirable, which in turn provides educators and students with the ability to connect and
communicate in a way that greatly enhances the learning or collaboration experience.The service could
provide innovative advertising capabilities to enable in-context promotions and product placements.
• Target WIND customers ( besides consumers )
> Retail sale corporations, MVNO partners
> Advertising and marketing companies
> Media franchises

28. SecondLife-like experience
World MPK20: Sun's Virtual Workplace
• World customized to support Sun's distributed workforce
• Includes applications for sharing and collaboration
Client Project Wonderland
• Open source Java 3D-based graphics engine
• Manages world, animation, and avatars
• Supports application sharing (initially Java and X
applications)
• Extensible and customizable worlds
Software Phone
Server Project Darkstar
• Communication and application framework
• Targeted at games
• Highly scalable
• Handles persistence
• Allows extensible set of core services
Voice Bridge
> Service architecture
> Sun Virtual Immersive Environment is based of underlying software components: MPK20 Virtual Workplace,
Project Wonderland, Project Darkstar and Java Voice Bridge.
> Key characteristics:
> Immersive audio built in as a core feature
> Art path is open - models can be imported
and exported
> Entirely open source
> Platform neutral, running on Windows, Mac,
Linux and Solaris
> Environment is extensible with real
programming language (Java)
> Can host the virtual world on corporate
intranet
> Enterprise-grade infrastructure - type of
server technology
> Includes enterprise grade scalability,
security, fault tolerance, etc.
> Real distributed system - no "sharding" of
world - dynamic allocation of server
resources

29. > Sun Virtual Immersive Environment is a virtual 3D
environment in which customers can accomplish
their real work, share documents, and meet with
colleagues using natural voice communication.
> People in the Sun Virtual Immersive Environment
can conduct business, interact with team members,
and have chance encounters with colleagues, all
using natural voice interaction. Most importantly,
real work can be accomplished within the
environment. People can create, edit, and share
documents within the virtual world.
> The virtual world contains a shared area, a team
room and surrounding private work spaces. These
are filled with documents and whiteboards. With
appropriate permissions, these documents in the
team room are available for all team members to
modify. Anyone else who happens to be in the
room at the time can watch the updates or help
with the editing.
SecondLife-like experience

30. SecondLife-like experience example
Mixed reality conferencing
> People can meet within virtual worlds using avatars and
collaborating with other people sitting in real offices and
connected through traditional video-conference systems
Prototype of multimedia portable set for Virtual Reality
workplace MPK20

31. Secure Turbo Web Access
• Business context
> In today's internet and private connectivity business, web access speed is not only due to bandwidth
availability but relies on additional infrastructure services such as DNS ( Domain name Service – the
application service that resolve a web address into an ip address )
> DNS is a critical element of any networking offer from any ISP because users (whether they are
business or consumers ) do not distinguish network performance from DNS and in fact:
− A slow DNS is perceived as ‘a slow network’ by the customer
− If DNS goes down, ‘the network is down’ from customer perspective
> Due to the above facts, a high-quality ip connection could often miss the subscribed SLAs and get the
ISP to pay for lacking of performance ( or worse, got sued for that reason )
> Moreover, standard DNS is a well-known avenue of attack:
− Many CERT advisories about DNS
− Server as well as resolver vulnerabilities are continuously discovered
− BIND on SANS/FBI list of Top 20 vulnerabilities
> That implicit in-security of standard DNS could lead to more SLAs controversy and lawsuit
> Besides bad performance and security issues, traditional DNS doesn't protects ISPs against revenue loss
due to web connection hijacks and redirects -
− Given a typo in a web address, browsers hijacks connections ( i.e. Miicrosoft IE)
− Toolbars (Yahoo, Google) hijack and redirect to their search pages
− Google takes control of users (network level error page redirect)
− Malware may hijack before browser / toolbars and redirect to bad sites

32. > Value Proposition
> Sun/Nominum ANS/CNS high-performance DNS can improve WIND customer experience
and boost internet access speed without impacting on current WIND IP or Transimission
networks. Sun solution can also transform wrong site name redirections into web hits for
WIND websites ( or WIND partner websites ) thus increasing business due to ad-exchange
> As result, WIND can sell a new Internet access profile for consumers and corporate
customers that , differently from traditional traffic prioritization and shaping, let the customers
surf the internet at a higher speed and get more revenues from advertising messages
managed by DNS-based web redirection
Secure Turbo Web Access
051015253035404550556065707580859095100105110115120125130135140145150155160165170175180185
0
100
50
60
70
80
80
10
20
30
40
Average ANS Latency ~5 ms for
100% of 197,060 Queries completed
Average BIND Latency ~60 ms for
50% of 3,134 Queries completed
5% BIND Queries completed
between 145ms and 190ms
ANS v. BIND Performance Profiles
ANS
BIND
%
> Target WIND customers
> Any consumer or corporate
customer
> Advertising and marketing
companies
> T
a
r
g
e
t
> Industry Awards

33. Replaced
traditional DNS with
Sun/Nominum
Solution
BIND9
To C NS
CPU p e a k o f 40% in b ind 9
c h a ng e d to a b o ut <10% in CNS
(m o re th a n 5 tim e s s c a le up a s
e xp e c te d )
Secure Turbo Web Access
Perfomance Case Studies

34. • Over 7M broadband subscribers
• Geographically diverse subscriber base in
several markets
• Initial trial in one market representing
approximately 2% of subscriber population
• Started the most restrictive NXR filters
• Monitored customer reaction/blog feedback
to new redirect service
• Initial monetization was <$.09/sub/month
• Worked with InfoSpace and Carrier to
tweak redirect filters (based on traffic
analysis), and improve landing
pages/results
• Monetization is now $.20/sub/month
• Extrapolated to ~$16.8M/year
www.websitetypo.com
I S P L O G OI S P L O G O
Redirect Non-Existent
Website Names to WIND
or WIND-partner website
Secure Turbo Web
Access
Traffic Redirection case study ( large US Telco )

35. Mobile Enterprise Platform
• Business context
> Several companies need to securely extending their backend corporate applications
through mobile channesl, making mobile employees more productive & efficient
> Access requirements encompasses data synchronization on any mobile device and
access to backend applications.
• Value Proposition
> Sun Mobile Enteprise Platform (MEP ) is a comprehensive mobility solution,
designed, implemented and supported by Sun that will enable data caching, data
synchronization and secure access to backend applications like Siebel, Oracle, SAP
and custom ERPs/applications.
> Sun MEP also encompasses PIM functionality (e.g., e-mail, calendaring,
messaging) as well as downloadable clients and is device agnostic ( adapts to all
client platforms )
> Sun MEP could be easily integrated in WIND portal web channels and in WIND
mobile network and sold as bundle with Mobile Virtual Private Networks offerings or
as stand-alone low-cost blackberry-mobileoffice alternative
• Target WIND customers
> Any enterprise customer

36. Mobile Enterprise Platform
• Service architecture
> Out of the box access to over 150
commercial applications (PeopleSoft,
Oracle, etc.)
> Offline mode with data cached on the
device.
> Based on open source SyncML
protocol.
> Open Standards
> On-Line synchronization
> Over The Air (OTA) provisioning for
upgrades & new software
> Device agnostic: common interface
to any device and OS
> Customizable
Solution Components

37. Mobile Enterprise Platform
> Service architecture
> The following architecture has been implemented at Verizon Wireless

38. Video on Demand
• Business context
> Home-video in all of its forms is now a large and growing business, and video on
demand (VoD), networked personal video recorders (nPVR), and interactive video
services can offer considerable convenience and tailored services in an already
strong market. Early indications are that a large percentage of broadband
customers would subscribe to interactive video services, with considerable potential
for growth.
> Consumers are too much familiar with massive advertising campaign but would be
available to pay a service that offers a well-tailored advertising process
• Value proposition
> WIND-branded Personal video recorder (PVR) service and digital video recorder
(DVR) service
> Context-aware advertising services
− Such services could be powered by innovative Sun Streaming System
integrated with current IPTV infrastructure WIND is deploying.
− With high-speed memory-based streaming and a significant degree of
integration, the Sun Streaming System provides a cost-effective end-to-
end solution for centralized interactive television networks capable of
supporting the largest and most demanding deployment requirements.

39. Video on Demand
• Target WIND customers
> Home consumers of video services that are asking for:
> A services that provide them with more channels and more choice, both in how and what they view.
> Context-aware advertising ersonal video recorder (PVR) services and digital video recorder (DVR)
services that addresses the needs for skipping mass-market advertisements that are not targeted to
individual
> MVNO partners
> Other ISPs that are not able to deploy their own IPTV distribution network ( Acetrax Business Model )
> Sun Video on Demand Partners
> At the heart of the solution is the DigiSoft.tv Service Delivery
Platform, software that makes it possible to deploy video and
interactive services across TV, PC, and mobile devices. Clients
use a low-cost, Java™ Platform, Micro Edition (Java ME) set top
box and Java applications for video. On the back-end, iMAKE
OpenVision software handles the ingestion, management, and
delivery of high volumes of digital assets. Verimatrix software
enhances the value and security of the Sun IPTV solution with
advanced technologies designed to extend and reinforce the
security perimeter of digital video systems.

40. Video on Demand
• Service architecture
> The Sun Streaming System in the context of a pre-existent IPTV infrastructure

41. Video on Demand
> Success story
> The Sun Streaming system is part of Acetrax IPTV
offerings

42. Product
Concepts
MVNO enabling
technologies and
partnerships

43. • Business context
> MVNO business is challeging both in terms of expected revenues and in terms of required
start-up infrastructure investments
> An Operator entering the MVNO business is facing a re-organization of its BSS environment
( CRM , Billing ) and of its carrier-interconnection environment ( GGSN, SCP ). Common
Operator's choices to implement the new environments are:
− building a dedicated BSS and Interconnection infrastructure based upon new hardware and
software
− virtualizing its own BSS and Interconnection infrastructure to serve the new customers and
to access to new network resources simply upgrading the existing hardware and software
− Accessing to external MVNE service centers where new BSS and Interconnection
infrastructure are available
> A new choice is available from Sun to lower the initial costs of any MVNO infrastructure and to
guarantee business target achievement of the initiative
• Value proposition - I
> For BSS side of MVNO : A fully-localized open-source converged application stack that
encompasses all the enterprise modules required by the BSS side on a MVNO architecture
and supported by a officially recognized vendor to guarantee the required SLAs the customer
requires
> For Interconnection side of MVNO :A carrier-grade node based upon Industry standard
hardware ( Sun A-TCA Servers ) and software ( Glassfish SIP Server and BEA
Communications Platform )
Open Application Suite for MVNO

44. Open Application Suite for MVNO
• Value proposition - II
> The goal of the BSS Opensource Stack adoption is twofold:
− Internal use goal: rationalize initial investments required to start-up MVNO
− External use goal: getting revenues from services sales of applications using
ASP model both through MVNO services portfolio or through existent
sales channels ( Libero Portal or any Hosted/ASP solution )
> WIND could host the OpenSource application stack in its premises ( or within MVNE
service center )and sell application services through its web/mobile sales channels
> The OpenSource application stack encompassess, besides BSS applications, also
personal productivity and collaboration tools
> The interconnection layer built upon Sun A-TCA carrier grade platforms provides the
same functionalities of a NEP-made box at a fraction of cost ( A-TCA platforms are
standard-defined equipment certified by NEPs like Ericsson , Siemens-Nokia
Networks or Motorola )
• Target customers - Open Application Suite service
> Consumer customers : accessing personal productivity and collaboration
applications of the suite
> Mid-sized companies : accessing all the applications, including CRM and ERP

45. OpenSource/Freeware
ApplicationLayer
DBMS : PostgreSQL
Server: Apache/Tomcat/GlassFish
Operting System OpenSolaris / Solaris 10 x86
Portal : Sun Java System Portal
Development Framework: Java, XML, AJAX, C/C++
Tools: NetBeans 5.5, Sun Studio 11, Studio Creator
Identity : Access Manager
ERP : Compiere
CRM: SugarCRM
Email – messaging : Zimbra
OLAP & BI : Jpivot, Mondrian, Penthao
Enterprise Fax : Hylafax
VOIP/PBX : Asterisk
Office Applications : OpenOffice 2
MiddlewareLayerFundations
Open Application Suite for MVNO
Service description
The Open Application Suite is built
using some selected opensource
applications in order to provide an
open integrated and integrable
application layer, which provides all the
functions to enable companies to
manage their business.
The applications in the Open
Application Suite share the same DB
(PostgreSQL), the same middleware
( provided by SUN as its own
opensource software versions of Portal
Server and Identity Access Manager )
and the same operating system
(Solaris)
The Open Application Suite leverages
and benefits from Solaris system
capabilities such as security,
virtualization, ZFS, reliability, self
healing, Dtrace etc.

46. • Value proposition
> Accenture and Sun have signed the deal focused on Poste Mobile MVNO
initiatives and strengthened their long-time running partnership that is now
extended to MVNO/MVNE business.
> Accenture ACS MVNE application architecture that is serving Poste Mobile
has been developed and deployed on Sun hardware infrastructure
Accenture/Sun MVNO Alliance

47. Accenture/Sun MVNO Alliance
> Sun underlying
hardware infrastructure
scales fast with the
volumes and business
growth support wireless,
wireline and VAS
services to address the
requirements of
> Accenture and Sun have
started a partnership to
leverage Network
Elelements layer by the
adoption of low-cost ,
industry-standard Sun
A-TCA servers
> Accenture/Sun MVNE
architecture supports the
“1-to-many” commercial
model leveraging on ACS
assets developed to
support multi-company
and multi-country
capabilities and provides
pre-integrated E2E core
BSS/OSS capabilities for
prepaid and postpaid
MVNOs.
Architecture diagram Courtesy By Accenture