2. Situational Influence on Altruism
Number of
Bystanders or
Bystanders Effect
Similarity
Exposure to
models increased
prosaical behaviour
Time Pressure
Helping Those who
are not responsible
for their problem
3. Bystanders effect
• The bystander effect, or bystander apathy, is a
social psychological phenomenon that refers
to cases in which individuals do not offer any
means of help to a victim when other people
are present. The probability of help is
inversely related to the number of bystanders.
4. As the number of bystanders at an emergency
increases , any given bystanders is
Less likely to notice the incident
Less likely to interpret it as an emergency
Less likely to assume responsibility
5. Similarity
We tend to help those whom we perceive as
being similar to us.
Because similarity is conducive(Favourable)
to liking and liking to conducive.
Empathic towards those similar to us.
Similar in sense or with respect of Age,
Nationality.
Characteristic , Appearance, similar values.
6. Time Pressure
It is the circumstances which inhibit helping is
having less time , those in a hurry are less
likely to help.
8. Personality Traits
Altruistic personality : A cluster of traits that
predisposes individuals to behave in a
prosocial manner.
The five dimension that are characteristic of
people who engage in prosocial behaviour in
an emergency situation are -
10. Gender
The interaction of person and situation also
plays an important role in Prosocial behaviour.
Men for example have been observed to help
more in dangerous situation, women as
volunteers.
Thus, gender difference interacts with (depend
on) the situation.
11. Religious faith
Religious faith predicts long-term altruism, as
reflected in volunteerism and charitable
contributions.
Intrinsically religious people are only slightly
more responsive.
The religiously committed people have reported
volunteering more hours.
12. How to promote Altruism
How can we enhance
helping
Undo the restraints on
helping
Reduce
Ambiguity
&Increase
responsibility
Enable
guilt and
concern
for self
image
Socializing
Altruism
1. Teach moral inclusion
2. Model Altruism
3. Learn By Doing
4 Attribute helping behaviour to
altruism
5. Learn about Altruism
13. Reduce Ambiguity, Increase Responsibility
We can take the steps to reduce the ambiguity of
an emergency, to make a personal appeal , and
to increase feelings of personal appeal, and to
increase feelings of responsibility.
14. Guilt & Concern for Self Image
Under this category we can even use reprimands
or the door-in-the-face technique to evoke guilt
feelings or a concern for self-image.
Door-in-the-face technique: A strategy for
gaining a concession. After some first turns
down a large request (the-door-in-the-face),
the same requester counteroffers with a more
reasonable request