2. OUTLINE
o WHY Social Mobilisation interventions?
o WHAT Social Mobilisation can achieve?
o HOW Social Mobilisation interventions will materialise?
o WHERE Social Mobilisation will take place?
o WHEN will Social Mobilisation happen?
3. WHY?
o The campaign needs to be put
into practice to attain results
pertaining to change in
attitudes and behavior
o The campaign needs to
penetrate social networks
and engage communities
o The campaign needs to
involve people at the
individual level
4. Volunteers, Community
Leaders
WHAT?
ACTIVISM &
VOLUNTERISM
SPORT FOR SCHOOL-BASED
DEVELOPMENT INTERVENTIONS
Coaches,
Teachers, Class
Captains, CAPACITY Monitors
Referees BUILDING
5. HOW?
o Call for proposals will be
launched
o Partners from the Technical
Working Group (but also from
outside of the TWG) will be
subcontracted
o Technical and financial
support will be provided to
partners all along the
implementation phase
6. WHERE?
o The wider coverage as
possible so that the largest
audience can be reached !!!
o Optimize geographical
coverage taking into account
donors priorities
o Optimize geographical
coverage taking into account
partners implementing sites
7. WHERE? (Continued)
o Optimize geographical
coverage taking into account
who are the beneficiaries of
the implementing partners
o Optimize the geographical
coverage taking into account
the diversity of the Cambodian
Social fabric/dynamics
o Optimize the geographical
coverage taking into account
existing structured and
organized networks (Sport
Federations, schools)
8. WHEN?
o For the next one and half
year… up to December 2013
o Coinciding with planning
phase and interventions of
partners
o In conjunction with
communities events like
Water Festival, existing
tournaments, other cultural
events
