Blogging: A Deep Dive
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Take a deep dive into blogging. This presentation, originally shown at Chicago's Startup Institute, includes content ideation and creation, managing your blog and getting people to read you content on your blog. Lots of tools, tips and tricks!
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Blogging: A Deep Dive
- 1. Blogging: The Deep Dive
- 2. A little bit about Pear
- 3. A little bit about me
- 4. And I really like to blog…
- 5. • Content, content, content • Maintaining your blog • Getting people to your blog So…what are we going to cover?
- 6. What is your goal?! • Get noticed • Get people to become a (customer, volunteer, donor, etc.) • Set a new standard First thing’s first…
- 7. So content… Photo: Drew Coffman - flickr
- 8. Always start with a plan… Content type!
- 9. Many, many plans… Content type!
- 10. Get ideas and be inspired!
- 12. No matter what people tell you…
- 13. Let me tell you a story about Spencer… 258 entries to rename our blog Spike in website traffic Increase of Facebook likes More returning readers to our blog
- 14. From the blog to Valentine’s Day
- 15. From the blog to Valentine’s Day
- 16. And now our website! Why did it work? Because it’s cute!
- 17. And cute measures up
- 18. Want more? inspirationinsideyou.com/ 2015/03/the-key-elements-of- viral-success Emotion works with content. Why do you think we love cat photos so much?
- 19. Ready for some tools?
- 20. What to write
- 21. What images to use
- 22. • Content, content, content • Maintaining your blog • Getting people to your blog Photo editing and screen grabs Always use .jpg (.png is bad for page load time)
- 23. • Content, content, content • Maintaining your blog • Getting people to your blog Now…step 2!
- 24. Begin with the basics: - 300-400 words - Use your categories & tags - Pick your SEO keyword before you write and sprinkle throughout - Read more feature use it! - H2 tags – put them in - Minimum 2 photos with SEO- friendly file names and alt tags - Bookmark Google’s URL builder (and use it!) - Be realistic with your schedule No blog should be without…
- 25. Want some keyword help? beckymhogan.com/2015/03/ guide-to-keyword-research It is true, AdWords REALLY wants your Credit Card info!
- 26. The set-up Domain: Small Orange Host: cPanel Theme: ThemeZilla CMS: Wordpress.org Design a logo and know some code (FYI – Wordpress is PHP) – or get someone to help you. Google Webmaster Tools - Set up your site map - Verify your site Google Analytics - Synch your Webmaster Tools with Google Analytics Social Media Networks - Set up the accounts and verify those requiring it (Pinterest, G+, etc.)
- 27. Plug-ins & Tools Plug-ins: - SEO by Yoast - Akismet - Disqus Comment System - Responsive Video Embeds - SumoMe - Viper’s Video Quick Tags - Wordpress Related Posts - Wordpress SEO
- 28. • Content, content, content • Maintaining your blog • Getting people to your blog Now…step 3!
- 29. • Content, content, content • Maintaining your blog • Getting people to your blog People won’t find your content on their own
- 30. Remember these tools? I added a few.
- 31. • When you have both an AdWords ad and a high ranking organic result for the same keyword, metrics increase for both channels (studies have shown by 2.2x) • YouTube is the 2nd largest search engine, bigger than Bing, Yahoo, Ask & AOL combined (Social Media Today) • There are 31% more bloggers today than there were 3 years ago (eMarketer, 2010) • Over 50% of respondents say they read most of their emails (HubSpot) Want more? www.hubspot.com/marketing-statistics Some stats to consider
- 32. Pick the social network to focus on
- 33. Pick the social network to focus on If you want traffic, Facebook & Pinterest reign
- 34. Don’t ignore Instagram Pear’s Spring Break t-shirt design contest
- 35. Don’t ignore Instagram Celebrities showed winning designs & feature link to our blog recap in their profiles for 24 hours
- 36. Don’t ignore Instagram The Results - 345% increase in blog traffic - Over 8,000 likes on Instagram - 300% lift in new Instagram followers - Brought in over 380 new users throughout campaign More: blog.bufferapp.com/instagram- stats-instagram-tips
- 37. Go back to that plan! Content type!
- 38. Put yourself out there Yes, inbound links ARE that important
- 39. Backlinks start with you
- 40. All your social channels have URL’s
- 41. LinkedIn: Your professional cred
- 42. • Summary • Publications (hello papers & thesis!) • Skills & Endorsements • Experience • Languages • Volunteer • Organizations • Education • Honors & Awards • Additional Information A quick thing about your email
- 43. • Summary • Publications (hello papers & thesis!) • Skills & Endorsements • Experience • Languages • Volunteer • Organizations • Education • Honors & Awards • Additional Information A quick thing about your email
- 44. If you are really serious…
- 45. And don’t get distracted!
- 46. • Content, content, content • Maintaining your blog • Getting people to your blog Be patient!
- 47. And keep your expectations realistic
- 48. • Get noticed • Get people to become a (customer, volunteer, donor, etc.) • Set a new standard So…what is the goal again?
- 49. This is only the beginning… But it’s a great start.