Tara M. Clapper is Blog Editor at SEMrush and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Tara is a prolific content creator, having written thousands of blog posts, small business websites and other inbound marketing content through the course of her career. Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn. She has over a decade of experience in digital publishing. Connect with her on Twitter @TaraMClapper.

1. GUEST BLOGGING TIPS
STRAIGHT FROM AN
EDITOR
with Tara Clapper

2. #SEMrushLive

3. Tara
ClapperSEMrush Blog Editor
@TaraMClapper
Paul KlebanovSEMrush Inbound Marketing
Strategist & Webinar Host -
@paulklebanov
#SEMrushLive#SEMrushLive
Slideshare.net/SEMrush_webinars
@paulklebanov| @TaraMClapper | @SEMrush
youtube.com/SEMrushHQ
Webinar Recording

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Evaluate and Pitch
• Consider your niche expertise and whether it’s the
right fit.
• Research publicly available guidelines and
published material.
• Craft your pitch: ask the editor about the
publication’s needs, include metrics and info about
your personal brand.
• Follow these pitch email examples.

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Communication Tips
• Follow the guidelines.
• Which posts get edited first?
• Manage deadlines effectively.
• Respect the editor’s inbox: how often should you
communicate and follow up?

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Repeat Contributions
• Ask, ask, ask! And ask with tact.
• Ask for feedback.
• Watch the editorial calendar.
• Offer to write on topics of need or timely issues.

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Why Rejection?
• Not the correct voice or tone for publication.
• Did not read guidelines.
• Did not proofread.

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Inside Tips
• Many factors go into editorial decisions, including
industry trends and what keywords/topics an editor
would like to rank for.
• Good editors compare notes with their coworkers
and other editors.

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Find Guest Blogging
Opportunities
• Ask your friends and coworkers what they read.
Check out what they share on social media.
• Network at events.
• How to Find Blog Topics with SEMrush:
semrush.com/blog/how-to-find-blog-topics-with-
semrush/

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Leverage Your Competition
• Make a list of your competitors and/or your
competitors competitors to get the ultimate list of
guest blog opportunities.
Here’s How on SEMrush

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