Social metadata for libraries, archives and museums: Research findings from the RLG Partners Social Metadata Working Group, October 2010

Social Metadata for Libraries, Archives and Museums. Research findings from the RLG Partners Social Metadata Working Group. Rose Holley [email_address] Karen Smith-Yoshimura [email_address] Libraries Australia Forum Canberra October 20, 2010 http://www.oclc.org/research/activities/aggregating/

Terminology: What are we talking about?
Social media/networking
Ways for people to communicate online with each other e.g. Twitter, Facebook, Blogs.
User Generated Content (UGC)
Things produced by users rather than owners of the site e.g. image, video, text AND metadata – tags, comments, notes.
Social Metadata
Additional information about a resource given by online users e.g. tags, comments.
Social Media Features
Interactive features added to a site that enable virtual groups to build and communicate with each other and social metadata to be added.
Social Engagement
User interaction online e.g. communication between users, from users to site owners, from users with objects/resources.
Web 2.0
Online applications that facilitate interactive rather than passive experiences.

Social Metadata Working Group Focus
User contributions that can enrich the descriptive metadata created by libraries, archives, and museums.
Issues that need to be resolved to communicate and share user contributions on the network level.

Woohoo! I have a job!!! http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi (Adapted from)

Dudes, we are ON THIS!!! Let’s start engagin’!!! I call dibs on the Library blog. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi (Adapted from) I’m a man of few words… Tweet!

All systems engage! Engage, full throttle. Mission commence. We have liftoff! We have liftoff! Crickey! I don’t know what I’m doing!!! http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi (Adapted from)

Oh my! Look at all the new visitors to our website! and all of our FaceBook friends! Hot Damn, we even have comments on the blog! They’re tagging & commenting too! http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi (Adapted from)

Oh wow. How am I going to measure social engagement - impressions and eyeballs? http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi (Adapted from)

How long will all this analysis take? It’s all a process of elimination, really. Isolating patterns, quantifying deltas, proving ad-hocs… Then all we have to do is figure out what works, what doesn’t, and give our recommendations to the captain... http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi (Adapted from)

The Wild West of Social Metadata for Libraries, Museums and Archives
Don’t do it…
Do it with caution….
Experimentation…..
Do a bit of everything – the ‘WILD WEST’ – no rules
Now: Review what we learnt and consolidate - plan for future, structure.
“ With a gay bandanna around his neck, the modern cowboy presents a vivid picture in boots and spurs, and is just as skilful as an old time ‘puncher’”.

Our Research Aims ~20 QUESTIONS…
Objectives of Social Metadata?
How we measure success?
What UGC is of most value?
Good examples of sites?
Best practice – policy, guidelines?
Staffing?
Moderation?
Taxonomies and vocabularies?
Integration/sharing of social metadata?
Software, technology, functionality?

Who we are: 21 staff from 5 countries
Drew Bourn, Stanford
Douglas Campbell, National Library of New Zealand
Kevin Clair, Penn State
Chris Cronin, U. Chicago
Christine DeZelar-Tiedman, U. Minnesota
Mary Elings, UC Berkeley
Steve Galbraith, Folger
Cheryl Gowing, U. Miami
Rose Holley, National Library of Australia
Rebekah Irwin, Yale
Lesley Kadish, Minnesota Historical Society
Helice Koffler, U. Washington
Daniel Lovins, Yale
John Lowery, British Library
Marja Musson, International Institute of Social History
Henry Raine, New-York Historical Society
Cyndi Shein, Getty
Ken Varnum, U. Michigan
Melanie Wacker, Columbia
Kayla Willey, Brigham Young
Beth Yakel, U. Michigan, School of Information
Staffed by Jean Godby, John MacColl, Karen Smith-Yoshimura

Our Method and Process
Identify questions
Find websites relevant for GLAM and review (76 sites)
Read, listen, observe and share (200 items)
Develop questionnaire for website managers and send out
Analyse results (42 returned)
Discuss all findings and write up
Develop recommendations

Our Techniques and Timing
Timeline 2009 - 2010
Sub working groups (timezones and interests)
Teleconferences
Basecamp – project management and collaboration software tool

Basecamp

Our Results
Report 1 – Website reviews, and use of third party sites (150 pages)
Report 2 – Analysis of website manager survey results (50 pages)
Report 3 – Recommendations for social metadata and bibliography
Expected date of publication: November 2010
NOW FOR THE PREVIEW….

http://www.waisda.nl/homepage.do

http://www.vam.ac.uk/things-to-do/wedding-fashion/home

http://plateauportal.wsulibs.wsu.edu/html/ppp/index.php

http://www.kew.org/

http://newspapers.nla.gov.au/ndp/del/home

http://trove.nla.gov.au/

Use of third party sites
LibraryThing for Libraries (LTFL)
Flickr and Flickr Commons
Youtube
Facebook
Twitter
Wikipedia
Blogs

LibraryThing for Libraries

Flickr

Twitter

Wikipedia

Interesting Facts…. Figure 1: Countries represented in sites that responded to Social Metadata Survey. This includes Libraries, Archives, Museums, Community and Discipline sites.

Figure 2: How long social media features have been offered

Figure 3: Measuring success

Figure 4: Social media and user contribution features offered

Figure 5: Number of visitors contributing content per month Top 10% = Australian Newspapers, Distributed Proofreaders, WorldCat

Figure 6: Roles staff serve on site

Recommendations (18 so far)
Have clear objectives for using social media
PR for organisation vs. community around collections
Motivate users and leverage their enthusiasm
Design, clear goals, easy and fun, reliable, intuitive, interesting, topical, acknowledgement, reward, community building features
Look at other sites to get ideas before starting (Report 1).
Establish/modify guidelines and policies
For staff to use social media
For users creating social metadata (personal info and privacy, disclaimer, terms of use, behaviour, content, ownership, re-use, modification).

Recommendations
Prepare/train staff
Policies, skills, interest level.
Consider benefits/trade offs of using third party sites e.g. Flickr, LibraryThing
Low cost, quick implementation, high visibility, be where your community is.
No control over how presented, no guarantee of stability/preservation, policies may change, how to get social metadata back to your site?
Consider open source software
Do not worry about spam/abuse, issues – Go Ahead!
Very little seen – fear not reality. Strategies to reduce risk (users register, take down policy, Captcha, high visibility of users and actions, user profiles open, be explicit about what you are doing and why).

Recommendations
Usability testing
Continuous throughout – what works, what doesn’t. Develop with users
Display AND index social metadata and UGC
Consider if/how you want to integrate UGC with your own content.
Layers – user interface, layers behind, integrate?
Measures for success
Quantitative/qualitative, subjective/objective
Return on Investment

Recommendations
Use social networking features to build community
Who is online, contact other users, user profiles, recommendations from other users
Use persistent identifiers and make them visible
Site, objects resources (both site owners and UGC)
Ability to migrate/manage content (especially if using third party)
Can you migrate to another place, how to manage/delete/modify UGC?
Get content indexed by Google so users find it

Recommendations
Site to be alive – New content
Make sure visible and new content can be yours or users
Respond quickly to feedback
open channels of communication with users
“ makes me feel like I have a stake in the collections”
“ self-aggrandizing”
“ my feedback makes things happen”

QUESTIONS? RLG Social Metadata Working Group Rose Holley [email_address] Karen Smith-Yoshimura [email_address] http://www.oclc.org/research/activities/aggregating/ Do we know what we’re doing now? It’s all in the report captain! Credits: UFO Series http://ufoseries.com/index.html

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Social metadata for libraries, archives and museums: Research findings from the RLG Partners Social Metadata Working Group, October 2010

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Social metadata for libraries, archives and museums: Research findings from the RLG Partners Social Metadata Working Group, October 2010 Presentation Transcript