In this webinar, Prescient's CEO and president Toby Ward discusses the findings of the Social Intranet Survey 2011. The Social Intranet Survey was completed by over 1,400 organizations from around the world and provides the most current data and statistics on the prevalence and use of social media tools on the corporate intranet. The webinar video can be viewed on Prescient's website at: http://www.prescientdigital.com/events/webinars

1. The Social Intranet Study 2011
Watch the webinar video instead
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2. Highly effective intranets & websites
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3. Listen. Understand. Deliver.
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4. Agenda
• Social media @work
• Technology & price
• Use & satisfaction
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5. Twitter hashtag
@tobyward
Toby Ward, Prescient Digital Media

6. www.IntranetGlobalForum.com
Toby Ward, Prescient Digital Media

7. Social media @work
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8. POLL
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9. One or more 2.0 tools
Social Intranet Study, 2011, Preliminary Data, 1401 participants
61%
Most popular:
•Blogs
•Discussion
•Instant Messaging
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10. Blogs
Social Intranet Study, 2011, Preliminary Data, 1401 participants
75%
26% enterprise
deployment
49% limited
deployment
of those orgs that use social media 5% have no plans
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11. Strictly Confidential © 2009 Prescient
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12. Wikis
Social Intranet Study, 2011, Preliminary Data, 1401 participants
61%
19% enterprise
deployment
42% limited
deployment
12% have no
of those orgs that use social media plans
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13. Mountain Equipment Co-Op (ThoughtFarmer)
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14. Mountain Equipment Co-Op (ThoughtFarmer)
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15. and in German...
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16. Employee Networking
Social Intranet Study, 2011, Preliminary Data, 1401 participants
43%
19% enterprise
deployment
21% limited
deployment
22% have no
of those orgs that use social media plans
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17. SharePoint My Sites
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18. Newsgator
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19. IBM – using Lotus Connections
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20. Technology & price
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21. Technology platform
Social Intranet Study, 2011, Preliminary Data, 1401 participants
34%
27% CMS
20% Custom
built solution
14% Hybrid
solution
Portal solutions (e.g. SharePoint)
4% Social media
platform
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22. POLL
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23. Vendors
Social Intranet Study, 2011, Preliminary Data, 500 participants
55%
23% WordPress
22% Facebook
20% Google Sites
10% Blogger
Microsoft SharePoint 9% Lotus Connections
9% MediaWiki
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24. http://www.onurguvener.com/

25. Price
Social Intranet Study, 2011, Preliminary Data, 500 participants
38%
14% $10 – 25k
10% $25 – 50k
10% $50 – 100k
9% $100 – 200k
Less than $10,000 17% $200k or more
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26. The Social Intranet
• An intranet that features multiple social media tools for
most or all employees
• Multiple social media tools with at least some or
limited exposure (optional) from the main intranet or
portal home page
• Woven into most aspects of content consumption
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27. Social Intranet
Social Intranet Study, 2011, Preliminary Data, 1401 participants
A social intranet
55%
consists of many
social media tools
for most if not all
employees with
home page
integration
27
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28. How Social?
Social Intranet Study, 2011, Preliminary Data, 1401 participants
47%
39% Limited
some enterprise
social tools
14% Full social
intranet
Elementary (1 or 2 social tools)
28
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29. www.PrescientDigital.com

30. Use & satisfaction
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31. Can anyone contribute content?
Social Intranet Study, 2011, Preliminary Data, 1401 participants
68%
User comments
User ratings
Wikis
Blogs
Etc.
31
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32. Executive content
Social Intranet Study, 2011, Preliminary Data, 1401 participants
12% 2x + per day
28% Rarely or Never
15% 1x per day
14% 2x + per wk
17% Weekly
14% Monthly
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33. Biggest content contributors
Social Intranet Study, 2011, Preliminary Data, 1401 participants
79%
57% Customer Svc
51% Marketing
28% Ops / Prod
27% Admin
Of organizations have
communicators that are regular 26% C-suite / Exec
contributors
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34. Overall Satisfaction
Social Intranet Study, 2011, Preliminary Data, 1401 participants
30%
45% Satisfactory
22% Poor
4% Very Poor
Very Good (6%) or Good (24%)
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35. Employee Satisfaction
Social Intranet Study, 2011, 1401 participants
28%
38% Satisfactory
26% Poor
9% Very Poor
Very Good (6%) or Good (22%)
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36. Executive Satisfaction
Social Intranet Study, 2011, Preliminary Data, 1401 participants
28%
38% Satisfactory
26% Poor
9% Very Poor
Very Good (6%) or Good (22%)
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37. Planning & Governance
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38. Governance & Policies
Social Intranet Study, 2011, 1401 participants
72%
Governance, policies or standards
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39. Replacing their social media
Social Intranet Study, 2011, 1401 participants
55%
27% Plan to
replace within 6
months
30% Have no plans
to replace their
tools
Plan to replace their tools in the
next year
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40. Planning
• Assessment – document what management wants &
expects; document what employees want & expect
• Requirements – develop a list of particular functional
requirements before selecting a solution
• Technology – evaluate and select your software, instead of
being ‘sold’ a solution
• Pilot – test a new system; tweak & refine based on results
• Change management – market, promote, train, etc.
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41. Transfield Team Sites
1. Request a Team Site
2. Learn “When” & “What” to use a team site for
3. Read the Quick Reference Guide
4. Review the Team Site user guidelines
5. Checklist for establishing a new site
6. Enroll in a Team Site workshop
7. Watch a Team Site video tutorial
8. Follow a Team Site user tour
Source: Intranet Innovation Awards / Transfield Services, Step Two
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42. Key lessons
• You get what you pay for
• Change management = use and satisfaction
• Work from a plan that includes employee requirements
• Executives set the tone (support & use)
• Cross-promote in relevant content (e.g. News story
links to the relevant wiki, blog, discussion forum)
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43. Q&A
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44. www.IntranetGlobalForum.com
Toby Ward, Prescient Digital Media

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Toby Ward
prescient@prescientdigital.com
www.PrescientDigital.com
www. IntranetBlog.com
www.Twitter.com/TobyWard
www.Communexions.com
416.926.8800
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