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Business Turns Social: Key Learnings from the Social Intranet Study
 

Business Turns Social: Key Learnings from the Social Intranet Study

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In this webinar, Prescient's CEO and president Toby Ward discusses the findings of the Social Intranet Survey 2011. The Social Intranet Survey was completed by over 1,400 organizations from around the ...

In this webinar, Prescient's CEO and president Toby Ward discusses the findings of the Social Intranet Survey 2011. The Social Intranet Survey was completed by over 1,400 organizations from around the world and provides the most current data and statistics on the prevalence and use of social media tools on the corporate intranet.

The webinar video can be viewed on Prescient's website at: http://www.prescientdigital.com/events/webinars

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    Business Turns Social: Key Learnings from the Social Intranet Study Business Turns Social: Key Learnings from the Social Intranet Study Presentation Transcript

    • The Social Intranet Study 2011 Watch the webinar video instead Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Highly effective intranets & websites Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Listen. Understand. Deliver. Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Agenda • Social media @work • Technology & price • Use & satisfaction Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Twitter hashtag@tobywardToby Ward, Prescient Digital Media
    • www.IntranetGlobalForum.comToby Ward, Prescient Digital Media
    • Social media @work Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • POLLStrictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • One or more 2.0 toolsSocial Intranet Study, 2011, Preliminary Data, 1401 participants61% Most popular: •Blogs •Discussion •Instant Messaging Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • BlogsSocial Intranet Study, 2011, Preliminary Data, 1401 participants 75% 26% enterprise deployment 49% limited deployment of those orgs that use social media 5% have no plans Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 10 10
    • Strictly Confidential © 2009 PrescientStrictly Confidential Digital Media © 2011 Prescient Digital Media Not For Distribution For Distribution Not
    • WikisSocial Intranet Study, 2011, Preliminary Data, 1401 participants 61% 19% enterprise deployment 42% limited deployment 12% have no of those orgs that use social media plans Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 12 12
    • Mountain Equipment Co-Op (ThoughtFarmer) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Mountain Equipment Co-Op (ThoughtFarmer) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • and in German... Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Employee NetworkingSocial Intranet Study, 2011, Preliminary Data, 1401 participants 43% 19% enterprise deployment 21% limited deployment 22% have no of those orgs that use social media plans Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 16 16
    • SharePoint My Sites Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Newsgator Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • IBM – using Lotus Connections Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Technology & price Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Technology platformSocial Intranet Study, 2011, Preliminary Data, 1401 participants 34% 27% CMS 20% Custom built solution 14% Hybrid solution Portal solutions (e.g. SharePoint) 4% Social media platform Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 21 21
    • POLLStrictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • VendorsSocial Intranet Study, 2011, Preliminary Data, 500 participants55% 23% WordPress 22% Facebook 20% Google Sites 10% Blogger Microsoft SharePoint 9% Lotus Connections 9% MediaWiki Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 23 23
    • http://www.onurguvener.com/
    • PriceSocial Intranet Study, 2011, Preliminary Data, 500 participants 38% 14% $10 – 25k 10% $25 – 50k 10% $50 – 100k 9% $100 – 200k Less than $10,000 17% $200k or more Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 25 25
    • The Social Intranet • An intranet that features multiple social media tools for most or all employees • Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page • Woven into most aspects of content consumption Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Social IntranetSocial Intranet Study, 2011, Preliminary Data, 1401 participants A social intranet 55% consists of many social media tools for most if not all employees with home page integration 27 Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 27
    • How Social?Social Intranet Study, 2011, Preliminary Data, 1401 participants 47% 39% Limited some enterprise social tools 14% Full social intranet Elementary (1 or 2 social tools) 28 Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 28
    • www.PrescientDigital.com
    • Use & satisfaction Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Can anyone contribute content?Social Intranet Study, 2011, Preliminary Data, 1401 participants 68% User comments User ratings Wikis Blogs Etc. 31 Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 31
    • Executive contentSocial Intranet Study, 2011, Preliminary Data, 1401 participants 12% 2x + per day 28% Rarely or Never 15% 1x per day 14% 2x + per wk 17% Weekly 14% Monthly Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 32 32
    • Biggest content contributorsSocial Intranet Study, 2011, Preliminary Data, 1401 participants 79% 57% Customer Svc 51% Marketing 28% Ops / Prod 27% Admin Of organizations have communicators that are regular 26% C-suite / Exec contributors Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 33 33
    • Overall SatisfactionSocial Intranet Study, 2011, Preliminary Data, 1401 participants 30% 45% Satisfactory 22% Poor 4% Very Poor Very Good (6%) or Good (24%) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 34 34
    • Employee SatisfactionSocial Intranet Study, 2011, 1401 participants 28% 38% Satisfactory 26% Poor 9% Very Poor Very Good (6%) or Good (22%) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 35 35
    • Executive SatisfactionSocial Intranet Study, 2011, Preliminary Data, 1401 participants 28% 38% Satisfactory 26% Poor 9% Very Poor Very Good (6%) or Good (22%) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 36 36
    • Planning & Governance Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Governance & PoliciesSocial Intranet Study, 2011, 1401 participants 72% Governance, policies or standards Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 38 38
    • Replacing their social mediaSocial Intranet Study, 2011, 1401 participants 55% 27% Plan to replace within 6 months 30% Have no plans to replace their tools Plan to replace their tools in the next year Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 39 39
    • Planning • Assessment – document what management wants & expects; document what employees want & expect • Requirements – develop a list of particular functional requirements before selecting a solution • Technology – evaluate and select your software, instead of being ‘sold’ a solution • Pilot – test a new system; tweak & refine based on results • Change management – market, promote, train, etc. Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Transfield Team Sites 1. Request a Team Site 2. Learn “When” & “What” to use a team site for 3. Read the Quick Reference Guide 4. Review the Team Site user guidelines 5. Checklist for establishing a new site 6. Enroll in a Team Site workshop 7. Watch a Team Site video tutorial 8. Follow a Team Site user tour Source: Intranet Innovation Awards / Transfield Services, Step Two Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Key lessons • You get what you pay for • Change management = use and satisfaction • Work from a plan that includes employee requirements • Executives set the tone (support & use) • Cross-promote in relevant content (e.g. News story links to the relevant wiki, blog, discussion forum) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • Q&AStrictly Confidential © 2011 Prescient Digital Media Not For Distribution
    • www.IntranetGlobalForum.comToby Ward, Prescient Digital Media
    • 45Toby Wardprescient@prescientdigital.comwww.PrescientDigital.comwww. IntranetBlog.comwww.Twitter.com/TobyWardwww.Communexions.com416.926.8800 Strictly Confidential © 2011 Prescient Digital Media Not For Distribution