Business Turns Social: Key Learnings from the Social Intranet Study

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www.IntranetGlobalForum.comToby Ward, Prescient Digital Media

One or more 2.0 toolsSocial Intranet Study, 2011, Preliminary Data, 1401 participants61% Most popular: •Blogs •Discussion •Instant Messaging Strictly Confidential © 2011 Prescient Digital Media Not For Distribution

BlogsSocial Intranet Study, 2011, Preliminary Data, 1401 participants 75% 26% enterprise deployment 49% limited deployment of those orgs that use social media 5% have no plans Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 10 10

WikisSocial Intranet Study, 2011, Preliminary Data, 1401 participants 61% 19% enterprise deployment 42% limited deployment 12% have no of those orgs that use social media plans Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 12 12

Employee NetworkingSocial Intranet Study, 2011, Preliminary Data, 1401 participants 43% 19% enterprise deployment 21% limited deployment 22% have no of those orgs that use social media plans Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 16 16

Technology platformSocial Intranet Study, 2011, Preliminary Data, 1401 participants 34% 27% CMS 20% Custom built solution 14% Hybrid solution Portal solutions (e.g. SharePoint) 4% Social media platform Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 21 21

VendorsSocial Intranet Study, 2011, Preliminary Data, 500 participants55% 23% WordPress 22% Facebook 20% Google Sites 10% Blogger Microsoft SharePoint 9% Lotus Connections 9% MediaWiki Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 23 23

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PriceSocial Intranet Study, 2011, Preliminary Data, 500 participants 38% 14% $10 – 25k 10% $25 – 50k 10% $50 – 100k 9% $100 – 200k Less than $10,000 17% $200k or more Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 25 25

The Social Intranet • An intranet that features multiple social media tools for most or all employees • Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page • Woven into most aspects of content consumption Strictly Confidential © 2011 Prescient Digital Media Not For Distribution

Social IntranetSocial Intranet Study, 2011, Preliminary Data, 1401 participants A social intranet 55% consists of many social media tools for most if not all employees with home page integration 27 Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 27

How Social?Social Intranet Study, 2011, Preliminary Data, 1401 participants 47% 39% Limited some enterprise social tools 14% Full social intranet Elementary (1 or 2 social tools) 28 Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 28

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Can anyone contribute content?Social Intranet Study, 2011, Preliminary Data, 1401 participants 68% User comments User ratings Wikis Blogs Etc. 31 Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 31

Executive contentSocial Intranet Study, 2011, Preliminary Data, 1401 participants 12% 2x + per day 28% Rarely or Never 15% 1x per day 14% 2x + per wk 17% Weekly 14% Monthly Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 32 32

Biggest content contributorsSocial Intranet Study, 2011, Preliminary Data, 1401 participants 79% 57% Customer Svc 51% Marketing 28% Ops / Prod 27% Admin Of organizations have communicators that are regular 26% C-suite / Exec contributors Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 33 33

Overall SatisfactionSocial Intranet Study, 2011, Preliminary Data, 1401 participants 30% 45% Satisfactory 22% Poor 4% Very Poor Very Good (6%) or Good (24%) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 34 34

Employee SatisfactionSocial Intranet Study, 2011, 1401 participants 28% 38% Satisfactory 26% Poor 9% Very Poor Very Good (6%) or Good (22%) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 35 35

Executive SatisfactionSocial Intranet Study, 2011, Preliminary Data, 1401 participants 28% 38% Satisfactory 26% Poor 9% Very Poor Very Good (6%) or Good (22%) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 36 36

Replacing their social mediaSocial Intranet Study, 2011, 1401 participants 55% 27% Plan to replace within 6 months 30% Have no plans to replace their tools Plan to replace their tools in the next year Strictly Confidential © 2011 Prescient Digital Media Not For Distribution 39 39

Planning • Assessment – document what management wants & expects; document what employees want & expect • Requirements – develop a list of particular functional requirements before selecting a solution • Technology – evaluate and select your software, instead of being ‘sold’ a solution • Pilot – test a new system; tweak & refine based on results • Change management – market, promote, train, etc. Strictly Confidential © 2011 Prescient Digital Media Not For Distribution

Transfield Team Sites 1. Request a Team Site 2. Learn “When” & “What” to use a team site for 3. Read the Quick Reference Guide 4. Review the Team Site user guidelines 5. Checklist for establishing a new site 6. Enroll in a Team Site workshop 7. Watch a Team Site video tutorial 8. Follow a Team Site user tour Source: Intranet Innovation Awards / Transfield Services, Step Two Strictly Confidential © 2011 Prescient Digital Media Not For Distribution

Key lessons • You get what you pay for • Change management = use and satisfaction • Work from a plan that includes employee requirements • Executives set the tone (support & use) • Cross-promote in relevant content (e.g. News story links to the relevant wiki, blog, discussion forum) Strictly Confidential © 2011 Prescient Digital Media Not For Distribution

www.IntranetGlobalForum.comToby Ward, Prescient Digital Media

45Toby Wardprescient@prescientdigital.comwww.PrescientDigital.comwww. IntranetBlog.comwww.Twitter.com/TobyWardwww.Communexions.com416.926.8800 Strictly Confidential © 2011 Prescient Digital Media Not For Distribution

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Business Turns Social: Key Learnings from the Social Intranet Study

by Prescient Digital Media on Sep 28, 2011

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