Mobile cloud services are coming to enterprises. This will allow corporate applications and data to be accessed from any mobile device using cloud-based infrastructure. There are 3 steps for enterprises to take advantage of this mobile wave: 1) Protect business data for mobile use, 2) Integrate mobile technology into business processes using platforms like Symphony Teleca's m-Suite, and 3) Innovate business models using mobile cloud services for customers. Forecasts suggest 80% of enterprises will use cloud apps and have a mobile workforce by 2014.

1. Mobile Cloud coming to the Enterprise
Examples and Foresight
Dr. Peter Decker
Symphony Teleca Corporation
Name
Date
Version
Düsseldorf – „Mobile‘s Coming to the cloud“
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2. Symphony Teleca in 60 Seconds

3. Our Markets and Customers
Independent Software Mobile and Connect Enterprises Telecom, Internet &
Vendors Device Makers Media
• Microsoft • Intel • GE • Google
• SAP • Ericsson • Chevron • AT&T
• Oracle • Nokia • Morgan Stanley • BT
• BMC • Samsung • Bank of America • Verizon
• Vmware • HTC • Bloomberg • The Wall Street Journal
• Lawson • TIVO • Subway • MSNBC
• Misys • Qualcomm • Pfizer • Barrons
• Redhat • Marvel • Xerox • AOL
• Torex Retail • Motorola • BMW • ABC
• Escalate • Broadcom • Caterpillar • Sports Illustrated
• Concur • Freescale • MTV
• Texas Instruments • Orange
• LG • CSC
• Sony Ericsson • Yahoo
• Virgin Media
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4. Connected Device Solutions and Services
Consulting
Integration
Platform Extension
Optimization
App Development
& Porting
Verification
Maintenance
Local Team
Customer Delivery
Centers
Scaleable Project Setup
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5. Symphony Teleca
around the world
Symphony Teleca
in Germany
Bochum Nürnberg
• 6000+ employees
• Local engineering in Americas, Europe, Asia
• Off-shore Design Centers in Poland, Russia, India, China
• Head Office in Palo Alto
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6. What is a “Mobile Cloud” service?
Portability
Mobile
Cloud ?
full
some
Locked-in Cloud Type
Infrastructure Platform Software
(as a Service) (as a Service) (as a Service)
Applications Applications Applications
Data Data Data
Cloud Managed
Runtime Runtime Runtime
Enterprise
by Vendor
Managers
Middleware Middleware Middleware
O/S O/S O/S
Virtualization Virtualization Virtualization
Servers Servers Servers
Storage Storage Storage
Networking Networking Networking
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7. Group: Mobile Cloud
http://www.xing.com/net/mobilecloud
Purpose:
Exchange expertise, highlight innovations,
identify structures on Mobile Cloud
Forum:
Mobile Cloud Definition
Mobile Phone OS Landscape
Mobile Cloud
Enterprise Mobility
M2M … Facebook of Things
Real Time Mobile Cloud
New Business Models
Mobile Cloud – Events
Group:
Created in April 2011
Members: exponential growth
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Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

8. Mobility and Mobile Cloud:
The next innovation wave ahead
Mobility
Mobile
Internet
Cloud
Cloud
Computing
1980 / 1981 1994 / 1995 2010 .. 2012
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9. Some CIOs see Mobility in Enterprise as
!!! “the next IT-Tsunami” !!!
Because:
• Still open items with the last waves
• Continuous change keeps IT busy
• Organisations change their business processes on regular basis
• High dynamics in security threats and cost components
• Cloud Services in general are seen as a threat
• Lack of own competence / Interworking not understood
• Lack of control
• Privacy concerns
• => 80% of the organizations DO NOT have
their business processes reflected in their IT-systems
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Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

10. 3 Steps to take the mobilility wave
Mobility
3.) Business innovation
by mobile technology
2.) Integrate
mobile technology
to your business
1.) Protect your business
for the use of
mobile technology
No Mobile Support
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11. Ideal Setup
for Step 1
Protect your business
1.) Protect your business
for the use of
mobile technology
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12. Ideal Setup
for Step 2
Integrate Mobility
2.) Integrate
mobile technology
to your business
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13. Example Step 2 Enabler: Symphony Teleca m-Suite
Mobile Application Mobile Development
Enterprise
Platform Services
Developer IDE
API
Enterprise Applications
Mobile Application Development
Databases App Builder & Packager
Application Development
Enterprise Infrastructure Management
- Security, Authentication Device Framework
Application Mobile App
Testing Certification
Service API Layer
Deep Device
UI Design
API
Consultancy
Enterprise Integration Framework
(Oracle /SAP / SalesForce)
Deploy to App Store
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14. Step 2 Examples: Corporate Apps and Services
M2M Solutions
mobile analytics
Transport
Industrial
& Retail
corporate
applications

15. Step 3: Embrace Mobility
3.) Business innovation Mobility
by mobile technology
2.) Integrate
mobile technology
to your business
1.) Protect your business
for the use of
mobile technology
No Mobile Support
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16. Step 3 Examples: Mobile cloud for customers
Customized
Cloud
service
Automotive Home
Platform
Extension

17. Step 3 Example: Business Innovation
• 2nd biggest Discount Store Retail Chain
in South Korea
• Jointly owned by Samsung and Tesco
• Less than half the number as stores as #1
• Target
• become #1
• without increasing number of stores
Mobile Business Innovation: Value Proposition
• Apps for all Smartphones • Purchase goods in subway stations
• QR Code to identify product • Full shopping experience
• Mobile e-commerce ordering • Home delivery
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18. Forecast
corporate
„80% enterprises will use cloud based apps mobile cloud
by 2014“, Juniper service
„80% enterprises will use corporate apps
by 2014“, Gartner corporate
applications
„80% enterprises workforce will use
tablets and smartphones by 2013“, Gartner Workforce using
tablets (BYOD)
Marketing
Apps
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Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

19. Are you prepared to ride the wave?
3.) Business innovation
by mobile technology
2.) Integrate
mobile technology
? to your business
1.) Protect your business
for the use of
mobile technology
No Mobile
Support
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20. If you have questions or need further
information …
… visit our site at www.symphonyteleca.com
Dr. PETER DECKER
Senior Manager, Business Development
Teleca Germany GmbH
Massenbergstrasse 9a
DE-44787 Bochum
Germany
Peter.Decker@Teleca.com
www.teleca.com
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