The document discusses adopting a mobile-first strategy for enterprise mobility. It recommends the IBM MobileFirst Platform as a mobile backend that is suited for quick development using open standards and supports both building and buying mobile apps. It also lists 15 factors for customers to consider in the build vs buy decision for their mobile applications.

1. do you mobile-first?
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**cloud team**

2. ##mobility brings innovation

3. ##which one is first created?

4. ##which one is better UX?

5. ##SaSa promotion differs by channels; which
one do you prefer?

7. ##mobile-first is entry point for enterprise
mobility

8. ##conventional web technologies isn’t fit for
mobile-first requirements

9. @IBM MobileFirst Platform
-Category: Mobile Application
Development Platform
-“mobile-enterprise” middleware (or backend)
-fit for mobile first strategy
-fit for quick development
-use open-standard mobile technologies
-fit for both BUILD & BUY your app

10. ##ask your customer’s Buy vs Build decision
1.mobile DevOps >> Build / Buy
2.in-app user feedback >> Build / Buy
3.crash analytics >> Build / Buy
4.operational analytics >> Build / Buy
5.app management >> Build / Buy
6.sso/user authentication >> Build / Buy
7.direct content update >> Build / Buy
8.encrypted local data >> Build / Buy
9.app security scanning >> Build / Buy
10.location-based service >> Build / Buy
11.unified push notification >> Build / Buy
12.offline data sync >> Build / Buy
13.backend integration >> Build / Buy
14.nosql >> Build / Buy
15.mobile tests >> Build / Buy

11. do you mobile-first