7. Behaviors spread among friends
0 โข Being on a team with
higher social influence
increased weight loss by
-1
32%
% weight loss
-2
โข Each unit of increase in
social influence (scale of
-3
1-5) increased likelihood
of a clinically significant
-4 "Optimal" team weight loss by 20%
environment
"Poor" team
-5 environment
Copyright ยฉ 2012 ShapeUp, Inc. 7
8. How do you do this?
โข Roll out interventions in existing trusted networks (schools,
workplaces, places of worship, community organizations)
โข If D2C, focus on connecting users to people they know
โข Email invitations, Facebook Connect, etc.
โข Increase social influence through team-building activities
โข Sharing goals & results, group messaging, high-fives
Copyright ยฉ 2012 ShapeUp, Inc. 8
10. Understanding social network maps
โข Connections
โข Degrees
โข Centrality
โข Influence
Copyright ยฉ 2012 ShapeUp, Inc. 10
11. Who are the key influencers in a network?
Copyright ยฉ 2012 ShapeUp, Inc. 11
12. What does the network really look like?
Senior Vice President
Hussan
Mares
Milavec
Exploration Hopper
Drilling Production
Avery McWatters Milavec
Waring
Dhillon Crossley Ramirez Hussan Hopper
Smith Myers Sutherland Waring
Dhillon Mitchell Mares
Keller Cordoza
Zaheer Myers
Angelo
Smith Avery
Klimchuck Schultz
Keller
Cordoza
Mitchell McWatters
Angelo
Schultz
Crossley
Zaheer Ramirez
Sutherland Klimchuck
Copyright ยฉ 2012 ShapeUp, Inc. 12
13. How do these networks relate to health?
โKevin Baconsโ: central
individuals with a short path
to anyone else
โSteve McQueensโ = peripheral
non-participants
Copyright ยฉ 2012 ShapeUp, Inc. 13
14. How does this boost engagement?
Program Type Avg. Engagement
Solo Coaching Programs 6%
Solo Weight Management 8%
Solo Walking Program 10%
Social Wellness 30%+
Source: 15th Annual National Business Group on Health/Towers Watson Employer Survey on Purchasing Value in Health Care.
(coaching, weight, and biometric data). Analysis based on an average company size of 7,500 employees with an average workforce
age of 43 years, 55% male population and average industry distribution with no financial incentives offered. Walking program and
ShapeUp data based on book-of-business client experience.
Copyright ยฉ 2012 ShapeUp, Inc. 14
15. How do you do this?
โข If you can, map the network of your population
โข Identify central, highly connected individuals
โข Overlay health information (participation, BMI, etc.)
โข Target key influencers to spread the message
โข If you canโt, invite individuals to play a more central role
โข Team captain, wellness champion
โข Key influencers will often self-identify
Copyright ยฉ 2012 ShapeUp, Inc. 15
17. Working toward a common goal works
โข More teammates with a 1.4
Odds of achieving a 5% weight loss
"Optimal" team
shared goal = more environment
1.2
weight loss "Average" team
environment
1
"Poor" team
0.8 environment
โข Setting and discussion
of team goals = more 0.6
weight loss 0.4
0.2
0
Leahey et al., Obesity, in press
Copyright ยฉ 2012 ShapeUp, Inc. 17
18. How do you do this?
โข Ask upfront about a userโs goals
โข Encourage them to invite like-
minded friends
โข Suggest connections to users
with similar goals
โข Allow team goal setting
โข Show team progress toward goal
Copyright ยฉ 2012 ShapeUp, Inc. 18
20. Simple, Personalized Feedback
โข A weekly, automated message about
userโs progress toward goal
โข Red, yellow, green zones
โข Simple strategies for reaching goals
โข Average weight loss more than
doubled (3.5 kg vs.1.4 kg)
โข Individuals achieving a clinically
significant weight loss tripled
(40.5% vs. 13.2%)
Wing et al., AJPH, 2010
Copyright ยฉ 2012 ShapeUp, Inc. 20
21. 4 Ways to Supercharge Baby Steps
1 โข Use trusted social networks
2 โข Leverage key influencers
3 โข Group people by shared goals
4 โข Offer simple, personalized feedback
Copyright ยฉ 2012 ShapeUp, Inc. 21
22. Thank you
rkumar@shapeup.com
@RajivKumarMD
Copyright ยฉ 2012 ShapeUp, Inc. 22