LES MILLS INTERNATIONAL © 20121SMALL GROUP TEAM TRAININGFUTURETRENDSANDINSIGHTS-ACESYMPOSIUMWEST2013
LES MILLS INTERNATIONAL © 20122WHAT DO PEOPLE WANT? WHY DO THEY JOIN A FITNESSFACILITY?
LES MILLS INTERNATIONAL © 20123RESULTS &MOTIVATION
LES MILLS INTERNATIONAL © 20124RESULTSFITNESSHEALTHFAST VS SLOW
LES MILLS INTERNATIONAL © 20125MOTIVATIONEXERTAINMENTCOMMUNITYWELLNESS
LES MILLS INTERNATIONAL © 20126OPPORTUNITYMOTIVATION MAP
LES MILLS INTERNATIONAL © 20127SMALL GROUP TRAINING ANOWOPPORTUNITY
LES MILLS INTERNATIONAL © 2012FULLSERVICEGYMGROWTH OFSMALL GROUP TRAININGSTUDIOS
LES MILLS INTERNATIONAL © 2012SGTT POSITIONING PERSONAL TRAINING SMALL GROUP TRAINING GROUP EXERCISE
LES MILLS INTERNATIONAL © 2012REVENUE STREAMSUNASSISTEDEXERCISEPERSONALTRAININGSMALLGROUPTRAININGGROUPEXERCISE
LES MILLS INTERNATIONAL © 2012SUMMARYSTAY ON TRENDINCREASE MEMBER ENGAGEMENTACCESSIBLE PTGREATER REVENUEANOWOPPORTUNITY
LES MILLS INTERNATIONAL © 2012127 KEYS TOSUCCESSSMALL GROUP TRAINING
LES MILLS INTERNATIONAL © 201213# KEY TO SUCCESS YOUR ACTIONTRENDS MATTER Be on top of lasting trend. Avoid fads.Re-engage...
LES MILLS INTERNATIONAL © 201214TRENDS MATTER#1GROUP PERSONAL TRAININGCERTIFIED PROFESSIONALSSTRENGTH TRAININGBODYWEIGHT T...
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 201217PewResearchCenterMILLENNIALSA PORTRAIT OF GENERATION NEXTConfident.Connected.Open to Change...
LES MILLS INTERNATIONAL © 201218
LES MILLS INTERNATIONAL © 2012Millennials.vigorousing out at anterviewed forlikely toaid they had24 hours.members of theed...
LES MILLS INTERNATIONAL © 201220MILLENIAL MEN TRAIN MORE684832520 20 40 60 80 100 120MenWomenExerciseNo exercise
LES MILLS INTERNATIONAL © 2012FITNESS 2.0
LES MILLS INTERNATIONAL © 2012REFERRALMostloyalmembersACQUISITIONPotentialguestdriverRETENTIONHighusageMEMBER LIFE CYCLE
LES MILLS INTERNATIONAL © 2012IsolationGenericbasicprogrammingInstructordrivenprogramsPrimarycertificationsrequiredRequired...
LES MILLS INTERNATIONAL © 2012IsitGroupXorisitTraining?§  Segregatedfitnessteams §  Trainersdon’tutilizeGroupX§  GroupXi...
LES MILLS INTERNATIONAL © 2012WHATPROBLEMAREYOUSOLVING?•  Activeclientgrowth•  Frequencyofclientinteractions•  Margingrowt...
LES MILLS INTERNATIONAL © 2012BEFORE§  ABC’sofSales§  Servicesecondary§  Onesizefitsall§  Traditionaladvertising§  Wor...
LES MILLS INTERNATIONAL © 201227GREAT PROGRAMMING#2COMPELLING EXPERIENCESMEASURABLE RESULTSHIGH MOTIVATIONHIGH ADHERANCEHI...
LES MILLS INTERNATIONAL © 201228
LES MILLS INTERNATIONAL © 201229
LES MILLS INTERNATIONAL © 201230
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 201232
LES MILLS INTERNATIONAL © 201233
LES MILLS INTERNATIONAL © 201234
LES MILLS INTERNATIONAL © 201235
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 201237P.12 - LES MILLS GRIT™SER
LES MILLS INTERNATIONAL © 2012REDUCE RISK OF DISEASEIMPROVE SATISFACTION WITHDAILY LIFE.WHY DO WECARE ABOUTEXERCISE?
LES MILLS INTERNATIONAL © 201239WHAT ISHIIT? DELIVERS FASTER RESULTS WITH SHORTER WORKOUTSSUPPORTS LEAN MUSCLE AND FAT LOS...
LES MILLS INTERNATIONAL © 201240We conducted a six week intervention to findout if LES MILLS GRIT™SERIES can improve thehea...
LES MILLS INTERNATIONAL © 2012DATA COLLECTION
LES MILLS INTERNATIONAL © 201242GROUP 2 - GRIT• 2	  x	  30	  minute	  	  LES	  MILLS	  GRIT™SERIES	  • 2	  x	  60	  minute...
LES MILLS INTERNATIONAL © 201243Group 2GRITDIFFGroup 1No GRIT3.1%14.5%-11.4%TRIGLYCERIDE DECREASE
LES MILLS INTERNATIONAL © 201244Group 2GRITDIFFGroup 1No GRITOXYGEN CONSUMPTION INCREASE1.7%6.4%+4.7%
LES MILLS INTERNATIONAL © 201245Group 2GRITDIFFGroup 1No GRITTOTAL BODY FATDECREASE0.8%2.1%-1.3%
LES MILLS INTERNATIONAL © 201246Group 2GRITDIFFGroup 1No GRITBACK STRENGTHINCREASE8.4%21.9%+13.5%
LES MILLS INTERNATIONAL © 201247RESEARCH SUMMARY 1.  GRIT IS SCIENTIFICALLY PROVEN TO BOOSTYOUR HEALTH2.  PARTICIPANTS RAT...
LES MILLS INTERNATIONAL © 201248NAIL THE BIZ MODEL#3SIZE MATTERSSMALL GROUP OR TEAM? HOW MUCH TO CHARGE?TRAINER PAY RATE?S...
LES MILLS INTERNATIONAL © 201249DEDICATED SPACE
LES MILLS INTERNATIONAL © 201250RECYCLED SPACE
LES MILLS INTERNATIONAL © 201251OUTSIDE SPACE
LES MILLS INTERNATIONAL © 201252OUTSIDE SPACE
LES MILLS INTERNATIONAL © 201253NAIL THE BIZ MODEL#3PAYMENT OPTIONS1. DROP IN RATE: $10-25/WORKOUT2. BULK SESSIONS: DISC 1...
LES MILLS INTERNATIONAL © 201254NAIL THE BIZ MODEL#3TRAINER COMPENSATION1. FLAT RATE - $20-$40 2. COMMISSION -30-40% 3. PE...
LES MILLS INTERNATIONAL © 201255THE RESULTS	  •  Gross:	  $4,320	  per	  month	  •  Net:	  $2,934	  per	  month	  	  THE M...
LES MILLS INTERNATIONAL © 201256THE MODEL•  6	  week	  bootcamp	  •  Package	  =	  $120	  	  •  Unlimited	  sessions	  •  ...
LES MILLS INTERNATIONAL © 201257GET EVERYONE ON BOARD#4 EQUIP ALL STAFF WITH INFOBRIDGES DEPT GAPSCREATES COMMUNITY
LES MILLS INTERNATIONAL © 201258RECRUIT & TRAINTHE RIGHT PEOPLE#5HIRE WISELYAUTHENTICITYPERSONALITYQUALIFICATIONLEADERSHIP...
LES MILLS INTERNATIONAL © 201259BECOMING A GRIT COACHSign	  up	  online:	  hap://www.lesmills.com/training	  
LES MILLS INTERNATIONAL © 201260GET THE WORD OUT#6BE INTERACTIVEVISIBLE MARKETING TOOLSEMAIL & SOCIAL MEDIADEMO WORKOUTSDE...
LES MILLS INTERNATIONAL © 201261GET A HOT WEBSITE Builds strength and tones lean muscle. Builds power and increases speed ...
LES MILLS INTERNATIONAL © 201262HIGH QUALITY BROCHURES
LES MILLS INTERNATIONAL © 201263HIGH QUALITY BROCHURES
LES MILLS INTERNATIONAL © 201264SGTT-SCHEDULE EXAMPLE - FRONT
LES MILLS INTERNATIONAL © 201265SGTT-SCHEDULE EXAMPLE - BACK
LES MILLS INTERNATIONAL © 201266
LES MILLS INTERNATIONAL © 201267SEE ALL OBSTACLES. NOW BEAT THEM.
LES MILLS INTERNATIONAL © 201268KNOW YOUR LIMITS. NOW SMASH THEM.
LES MILLS INTERNATIONAL © 201269
LES MILLS INTERNATIONAL © 201270DIFFER FROM GROUP X#7CREATE VALUELIMIT NUMBERS OUTSIDE THE GROUP EX STUDIORECRUIT PERSONAL...
LES MILLS INTERNATIONAL © 2012SMALL GROUP TEAMTRAINING SPACE
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 201280
LES MILLS INTERNATIONAL © 201281
LES MILLS INTERNATIONAL © 201282
LES MILLS INTERNATIONAL © 201283av 3.0May 2012©LesMillsInternational21 DAY CHALLENGEWELCOME......toLESMILLSGRIT™SERIES21Da...
LES MILLS INTERNATIONAL © 2012
LES MILLS INTERNATIONAL © 201285# KEY TO SUCCESS YOUR ACTIONGREAT PROGRAMMING Aim for a range of relevant programs thatare...
LES MILLS INTERNATIONAL © 201286GROWING MEMBERSHIP AND PROFITSMALLGROUPTRAININGOPPORTUNITY
Upcoming SlideShare
Loading in …5
×

Future Trends in Small Group Team Training - Research and Best Practices from Penn State University and Les Mills

19,316 views

Published on

Latest trends, best practice and research in small group team training

Business models for small and large operators

Published in: Education, Health & Medicine

Future Trends in Small Group Team Training - Research and Best Practices from Penn State University and Les Mills

  1. LES MILLS INTERNATIONAL © 20121SMALL GROUP TEAM TRAININGFUTURETRENDSANDINSIGHTS-ACESYMPOSIUMWEST2013
  2. LES MILLS INTERNATIONAL © 20122WHAT DO PEOPLE WANT? WHY DO THEY JOIN A FITNESSFACILITY?
  3. LES MILLS INTERNATIONAL © 20123RESULTS &MOTIVATION
  4. LES MILLS INTERNATIONAL © 20124RESULTSFITNESSHEALTHFAST VS SLOW
  5. LES MILLS INTERNATIONAL © 20125MOTIVATIONEXERTAINMENTCOMMUNITYWELLNESS
  6. LES MILLS INTERNATIONAL © 20126OPPORTUNITYMOTIVATION MAP
  7. LES MILLS INTERNATIONAL © 20127SMALL GROUP TRAINING ANOWOPPORTUNITY
  8. LES MILLS INTERNATIONAL © 2012FULLSERVICEGYMGROWTH OFSMALL GROUP TRAININGSTUDIOS
  9. LES MILLS INTERNATIONAL © 2012SGTT POSITIONING PERSONAL TRAINING SMALL GROUP TRAINING GROUP EXERCISE
  10. LES MILLS INTERNATIONAL © 2012REVENUE STREAMSUNASSISTEDEXERCISEPERSONALTRAININGSMALLGROUPTRAININGGROUPEXERCISE
  11. LES MILLS INTERNATIONAL © 2012SUMMARYSTAY ON TRENDINCREASE MEMBER ENGAGEMENTACCESSIBLE PTGREATER REVENUEANOWOPPORTUNITY
  12. LES MILLS INTERNATIONAL © 2012127 KEYS TOSUCCESSSMALL GROUP TRAINING
  13. LES MILLS INTERNATIONAL © 201213# KEY TO SUCCESS YOUR ACTIONTRENDS MATTER Be on top of lasting trend. Avoid fads.Re-engage membersGREAT PROGRAMMING Aim for a range of relevant programs thatare motivatingNAIL THE BUSINESS MODEL Set a clear goal and choose a model thatsupports.GET EVERYONE ON BOARD In-depth Program knowledge.Educate staff on benefitsRECRUIT AND TRAIN THERIGHT PEOPLEQualified professionalsFind new talent and support growthGET THE WORD OUT Have awesome marketing material. Use allavenues to promoteDIFFERENTIATE FROMGROUP FITNESS Have a solid implementation plan in place#1#2#3#4#5#6#7
  14. LES MILLS INTERNATIONAL © 201214TRENDS MATTER#1GROUP PERSONAL TRAININGCERTIFIED PROFESSIONALSSTRENGTH TRAININGBODYWEIGHT TRAININGCHILDREN AND OBESITYWEIGHT LOSSEXERCISE FOR OLDER ADULTSPERSONAL TRAININGFUNCTIONAL FITNESSCORE TRAININGThompson,  W.  Health  &  Fitness  Journal,  Oct.  29,  2012.  News  release,  American  College  of  Sports  Medicine  
  15. LES MILLS INTERNATIONAL © 2012
  16. LES MILLS INTERNATIONAL © 2012
  17. LES MILLS INTERNATIONAL © 201217PewResearchCenterMILLENNIALSA PORTRAIT OF GENERATION NEXTConfident.Connected.Open to Change.PewResearchCenterTHE MILLENNIAL TRENDS
  18. LES MILLS INTERNATIONAL © 201218
  19. LES MILLS INTERNATIONAL © 2012Millennials.vigorousing out at anterviewed forlikely toaid they had24 hours.members of theed in the past 24are likely due aty are Millennialsless likely thanr have children,e for exercise.likely than-29 say they gotompared with 48% of women. The gender gap among older adults isMillennials and Exercise% saying they got vigorous exercise in thepast 24 hours4656484239AllMillennialGen XBoomerSilentMILLENIALS LOVE EXERCISE
  20. LES MILLS INTERNATIONAL © 201220MILLENIAL MEN TRAIN MORE684832520 20 40 60 80 100 120MenWomenExerciseNo exercise
  21. LES MILLS INTERNATIONAL © 2012FITNESS 2.0
  22. LES MILLS INTERNATIONAL © 2012REFERRALMostloyalmembersACQUISITIONPotentialguestdriverRETENTIONHighusageMEMBER LIFE CYCLE
  23. LES MILLS INTERNATIONAL © 2012IsolationGenericbasicprogrammingInstructordrivenprogramsPrimarycertificationsrequiredRequiredbusinesssilomanagedby“GXinstructormademanager”ValueProgramdrivenschedulingwithsportsconditioningtodancetomindbodyRiseofstudiospaceforCF,MMA,Yoga,Barre,etc..Hybridinstructorsontherise–PTandGXOffenseUsebenefitsofGroupFitnessasaprimarysellingfocusinclubsKeyisdifferentiationonexecution–service&experiencemorethanproductProgrammingbysegment–youth,senior,babyboomer,athletesYESTERDAY, TODAY AND TOMMOROWFuturePresentPast
  24. LES MILLS INTERNATIONAL © 2012IsitGroupXorisitTraining?§  Segregatedfitnessteams §  Trainersdon’tutilizeGroupX§  GroupXinstructorsdon’tsupportPT§  MembersalignbasedonexperienceProgrammingdeterminesbest“coach”intheclubOWNERSHIP OF SMALL GROUP SPACE
  25. LES MILLS INTERNATIONAL © 2012WHATPROBLEMAREYOUSOLVING?•  Activeclientgrowth•  Frequencyofclientinteractions•  Margingrowth•  CareerenhancementProgrammingdeterminesbest“coach”intheclubCAVEATS•  Activeclientcannibalization•  Flatrateversussessionburn•  Programmedorfreestyle?•  HowtoenticenewpeopleSTART AT THE BEGINNING
  26. LES MILLS INTERNATIONAL © 2012BEFORE§  ABC’sofSales§  Servicesecondary§  Onesizefitsall§  Traditionaladvertising§  Wordofmouthreferrals1to1Vendorssellfortoday,partnerssellfortomorrowNOW§  Salesplusservice§  Educationmatters§  Differentiatedofferings§  Socialmediaimpact§  Wordofmouthreferral1to10/100/1000VENDORSHIP TO PARTNERSHIP
  27. LES MILLS INTERNATIONAL © 201227GREAT PROGRAMMING#2COMPELLING EXPERIENCESMEASURABLE RESULTSHIGH MOTIVATIONHIGH ADHERANCEHIGH RETENTIONLESS TRAINER DEPENDENT
  28. LES MILLS INTERNATIONAL © 201228
  29. LES MILLS INTERNATIONAL © 201229
  30. LES MILLS INTERNATIONAL © 201230
  31. LES MILLS INTERNATIONAL © 2012
  32. LES MILLS INTERNATIONAL © 201232
  33. LES MILLS INTERNATIONAL © 201233
  34. LES MILLS INTERNATIONAL © 201234
  35. LES MILLS INTERNATIONAL © 201235
  36. LES MILLS INTERNATIONAL © 2012
  37. LES MILLS INTERNATIONAL © 201237P.12 - LES MILLS GRIT™SER
  38. LES MILLS INTERNATIONAL © 2012REDUCE RISK OF DISEASEIMPROVE SATISFACTION WITHDAILY LIFE.WHY DO WECARE ABOUTEXERCISE?
  39. LES MILLS INTERNATIONAL © 201239WHAT ISHIIT? DELIVERS FASTER RESULTS WITH SHORTER WORKOUTSSUPPORTS LEAN MUSCLE AND FAT LOSS THROUGH HIGHERHGH PRODUCTIONIMPROVES AEROBIC CAPACITYSIGNIFICANTLY INCREASES METABOLISMBURNS MORE FAT
  40. LES MILLS INTERNATIONAL © 201240We conducted a six week intervention to findout if LES MILLS GRIT™SERIES can improve thehealth and happiness of already fit adultsRESEARCH – GET FIT WITH GRIT
  41. LES MILLS INTERNATIONAL © 2012DATA COLLECTION
  42. LES MILLS INTERNATIONAL © 201242GROUP 2 - GRIT• 2  x  30  minute    LES  MILLS  GRIT™SERIES  • 2  x  60  minute  cardio*  • 2  x  60  minute  BODYPUMP™  GROUP 1 – NO GRIT• No  LES  MILLS  GRIT™SERIES  • 3  x  60  minute  cardio*  • 2  x  60  minute  BODYPUMP™  *Cardio  could  be  a  combinaHon  of  Les  Mills’  BODYATTACK™,  BODYCOMBAT™,  RPM™  or  BODYSTEP™    2  groups  of  42  Fit  Adults  worked  out  5  hours/week.  
  43. LES MILLS INTERNATIONAL © 201243Group 2GRITDIFFGroup 1No GRIT3.1%14.5%-11.4%TRIGLYCERIDE DECREASE
  44. LES MILLS INTERNATIONAL © 201244Group 2GRITDIFFGroup 1No GRITOXYGEN CONSUMPTION INCREASE1.7%6.4%+4.7%
  45. LES MILLS INTERNATIONAL © 201245Group 2GRITDIFFGroup 1No GRITTOTAL BODY FATDECREASE0.8%2.1%-1.3%
  46. LES MILLS INTERNATIONAL © 201246Group 2GRITDIFFGroup 1No GRITBACK STRENGTHINCREASE8.4%21.9%+13.5%
  47. LES MILLS INTERNATIONAL © 201247RESEARCH SUMMARY 1.  GRIT IS SCIENTIFICALLY PROVEN TO BOOSTYOUR HEALTH2.  PARTICIPANTS RATED THE TRAINING SESSIONSAS A POSITIVE EXPERIENCE3.  HIGH LEVELS OF SATISFACTION WITHCHALLENGING INTENSITY
  48. LES MILLS INTERNATIONAL © 201248NAIL THE BIZ MODEL#3SIZE MATTERSSMALL GROUP OR TEAM? HOW MUCH TO CHARGE?TRAINER PAY RATE?SMALL = 3-9, TEAM = 10-20
  49. LES MILLS INTERNATIONAL © 201249DEDICATED SPACE
  50. LES MILLS INTERNATIONAL © 201250RECYCLED SPACE
  51. LES MILLS INTERNATIONAL © 201251OUTSIDE SPACE
  52. LES MILLS INTERNATIONAL © 201252OUTSIDE SPACE
  53. LES MILLS INTERNATIONAL © 201253NAIL THE BIZ MODEL#3PAYMENT OPTIONS1. DROP IN RATE: $10-25/WORKOUT2. BULK SESSIONS: DISC 15-25%3. EFT PREMIUM MEMBERSHIP 4. PROGRAM BLOCK: $/WEEK/SESSIONS
  54. LES MILLS INTERNATIONAL © 201254NAIL THE BIZ MODEL#3TRAINER COMPENSATION1. FLAT RATE - $20-$40 2. COMMISSION -30-40% 3. PER HEAD - BASE+PER HEAD
  55. LES MILLS INTERNATIONAL © 201255THE RESULTS  •  Gross:  $4,320  per  month  •  Net:  $2,934  per  month    THE MODEL•  Premium  =  $15  •  Bulk  discount  =  $12  •  9  x  30  min  sessions/week  •  8  people  per  session  •  Trainer  pay  =  $10  base  +  $2  per  head  EXAMPLE
  56. LES MILLS INTERNATIONAL © 201256THE MODEL•  6  week  bootcamp  •  Package  =  $120    •  Unlimited  sessions  •  12  x  30  min  workouts  per  week  •  Flat  Trainer  pay  =  $20  EXAMPLE 2 THE RESULTS  •  Gross:  $7,000  per  bootcamp  •  Net:    $5,800  per  bootcamp    
  57. LES MILLS INTERNATIONAL © 201257GET EVERYONE ON BOARD#4 EQUIP ALL STAFF WITH INFOBRIDGES DEPT GAPSCREATES COMMUNITY
  58. LES MILLS INTERNATIONAL © 201258RECRUIT & TRAINTHE RIGHT PEOPLE#5HIRE WISELYAUTHENTICITYPERSONALITYQUALIFICATIONLEADERSHIPBUY-IN
  59. LES MILLS INTERNATIONAL © 201259BECOMING A GRIT COACHSign  up  online:  hap://www.lesmills.com/training  
  60. LES MILLS INTERNATIONAL © 201260GET THE WORD OUT#6BE INTERACTIVEVISIBLE MARKETING TOOLSEMAIL & SOCIAL MEDIADEMO WORKOUTSDEALS & INCENTIVES
  61. LES MILLS INTERNATIONAL © 201261GET A HOT WEBSITE Builds strength and tones lean muscle. Builds power and increases speed and leg strength. Maximizes your calorie burn within the workout andhelps burn fat for hours afterwards.LES MILLS GRIT™STRENGTH LES MILLS GRIT™ PLYO LES MILLS GRIT™ CARDIOCLASSES FIND A CLASS INSTRUCTORSCLUBS ANDFACILITIESCOMMUNITY STOREYOUR PROFILE LOGIN / REGISTER USA - West Coast (change) follow usLES MILLS GRIT™SERIES will push you to yourmax, and beyond.Get the up close and personal attention of smallgroup or team training. With your coach right downon the floor with you, motivating you and the team,you won’t believe how hard you can work out.FIND OUT MOREWith 14,000 clubs in 80 countriesworldwide, there’s a Les Mills classnear you.FIND A CLASSSearch NowIntroducing the LES MILLSSMARTBAR™, a cutting-edgeergonomic design that speeds upplate transitions and helps youmaximize your workout.GETTING IN SHAPE JUST GOT EVEN FASTERFind out moreABOUT LES MILLS VACANCIES MEDIA CENTRE RESEARCH CONTACT US TERMS OF USE PRIVACY POLICY FAQ SITE MAP © Les Mills International Ltd 2013. All Rights Reserved.
  62. LES MILLS INTERNATIONAL © 201262HIGH QUALITY BROCHURES
  63. LES MILLS INTERNATIONAL © 201263HIGH QUALITY BROCHURES
  64. LES MILLS INTERNATIONAL © 201264SGTT-SCHEDULE EXAMPLE - FRONT
  65. LES MILLS INTERNATIONAL © 201265SGTT-SCHEDULE EXAMPLE - BACK
  66. LES MILLS INTERNATIONAL © 201266
  67. LES MILLS INTERNATIONAL © 201267SEE ALL OBSTACLES. NOW BEAT THEM.
  68. LES MILLS INTERNATIONAL © 201268KNOW YOUR LIMITS. NOW SMASH THEM.
  69. LES MILLS INTERNATIONAL © 201269
  70. LES MILLS INTERNATIONAL © 201270DIFFER FROM GROUP X#7CREATE VALUELIMIT NUMBERS OUTSIDE THE GROUP EX STUDIORECRUIT PERSONAL TRAINERS OFFER FITNESS EVALUATION, NUTRITION & TEAM BUILDING
  71. LES MILLS INTERNATIONAL © 2012SMALL GROUP TEAMTRAINING SPACE
  72. LES MILLS INTERNATIONAL © 2012
  73. LES MILLS INTERNATIONAL © 2012
  74. LES MILLS INTERNATIONAL © 2012
  75. LES MILLS INTERNATIONAL © 2012
  76. LES MILLS INTERNATIONAL © 2012
  77. LES MILLS INTERNATIONAL © 2012
  78. LES MILLS INTERNATIONAL © 2012
  79. LES MILLS INTERNATIONAL © 2012
  80. LES MILLS INTERNATIONAL © 201280
  81. LES MILLS INTERNATIONAL © 201281
  82. LES MILLS INTERNATIONAL © 201282
  83. LES MILLS INTERNATIONAL © 201283av 3.0May 2012©LesMillsInternational21 DAY CHALLENGEWELCOME......toLESMILLSGRIT™SERIES21DayChallenge.Firstthing’sfirst–youneedtoknowthisisgoingtobehard.Thisisn’tjustanotherfaddiet,thisWORKS.Thisisawaytoresetyourbodytohealthiereatingpatterns.Ifyouchoosetoputyourbodythroughthisprogram,youaregoingtoloseweightandfat.Therearemanywaystoloseweight,sure,butthisplanwillmaintainyourenergylevelsandmusclemass.Italsoletsyoueatnormalwholeunprocessedfood.Oh,anditonlytakes3weeks–notthatlongwhenyouthinkaboutit.Sowhynotgiveitago?Promise,youwon’tregretit.Youwillonlyregretnottryingitsooner.Corey BairdC.H.E.K Practitioner and Poliquin-certified Strength ConditioningSpecialist, Levels 1 & 2. International Master Trainer, Les MillsInternational LtdDr Jackie Mills B Phys Ed, MBCh B, Dip ObstetricsGroup Fitness Director, Les Mills International LtdDiana Mills BACreative Director, Les Mills International Ltd2LESMILLSGRIT™SERIES21daychallenge,willresetyourbodytoahealthiereatingpatternwithabenefitoflosingbodyfat,especiallyaroundyourwaist.Itdoesallofthiswhilemaintaingyourenergylevelsandleanmusclemass.Youalsogettoeatnormalwholefoods.THE 21DAYCHALLENGE21 days high protein, low carb – this plan is going to literally rip thefat off you.5 meals per day for women, 6 meals per day for men. One of these isa post-workout protein shake.The other 4/5 meals are:1.Protein1 palm full (size and thickness of the palm of your hand) of lean beef,lamb, chicken, duck, turkey, fish, shell fish, pork or eggs2.FatA thumb size of nuts and seeds, Avocado, Olive oil, Fish oil orFlaxseed oil.3.Vegetables(non-starchcarbs)1-2 handfuls of Broccoli, Lettuce, Cabbage, Cauliflower, Green beans,Asparagus, Mushrooms, Brussels sprouts, Cucumber, Spinach,Watercress, Onions, all forms of Peppers, RAW Carrots, Tomatoes,Zucchini, Egg plant.Yes all three: each meal = protein + fat + vegetablesSound impossible? It’s not. Just do it!Postworkoutshake1,2Drink within 10 minutes of working out.Women 0.3 grams of protein per kg of body weight.Men 0.5 grams of Protein per kg of body weight.This is worth doing – it will stop that “I’d rather put wild ferrets downmy pants than work out” feeling the day after a big training session.Hydration3Take your body weight in kilograms and multiply by 0.033 = Litres ofwater per day.Add one extra glass of water for every hour of exercise.To get some extra trace minerals, add 1 small pinch of unrefined sea saltto every litre of water and this will also to help maintain hydration levels.FOOD? YES!
  84. LES MILLS INTERNATIONAL © 2012
  85. LES MILLS INTERNATIONAL © 201285# KEY TO SUCCESS YOUR ACTIONGREAT PROGRAMMING Aim for a range of relevant programs thatare motivatingTRENDS MATTER Be on top of lasting trend. Avoid fads.Re-engage membersNAIL THE BUSINESS MODEL Set a clear goal and choose a model thatsupports.GET EVERYONE ON BOARD In-depth Program knowledge.Educate staff on benefitsRECRUIT AND TRAIN THERIGHT PEOPLEQualified professionalsFind new talent and support growthGET THE WORD OUT Have awesome marketing material. Use allavenues to promoteDIFFERENTIATE FROMGROUP FITNESS Have a solid implementation plan in place#1#2#3#4#5#6#7
  86. LES MILLS INTERNATIONAL © 201286GROWING MEMBERSHIP AND PROFITSMALLGROUPTRAININGOPPORTUNITY

×