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Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
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Social Media

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Social Media seminar for Indian River County Chamber of Commerce

Social Media seminar for Indian River County Chamber of Commerce

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Transcript

  • 1. Social Networksor How to Face Facebook
  • 2. ntb group, LLCCrisis and Risk Management Consulting
    Paul G. Seldes – Director of Operations
    Training
    Design, Develop, Deliver
    Print, ILT, Multimedia, Internet, CD
    Analysis
    Risk Management
    Emergency Management
    Business Continuity
    Technology
    Application Software, Web/Internet
  • 3. Agenda
    The facts of the social network market
    FaceBook
    LinkedIn
    Twitter
    Second Life
    What can I do with this?
    Incorporate social media into business
    Tips and Tricks
  • 4. Keyword
    NETWORK
  • 5. Facebook
    Founded in 2004 by some Harvard University students
  • 6. FaceBook
    More than 400 million active users
    50% of our active users log on to Facebook in any given day
    More than 35 million users update their status each day
    More than 60 million status updates posted each day
    More than 3 billion photos uploaded to the site each month
    More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
    More than 3.5 million events created each month
    More than 3 million active Pages on Facebook
    More than 1.5 million local businesses have active Pages on Facebook
    More than 20 million people become fans of Pages each day
    Pages have created more than 5.3 billion fans
  • 7. Who Uses FaceBook?
    Average user has 130 friends on the site
    Average user sends 8 friend requests per month
    Average user spends more than 55 minutes per day on Facebook
    Average user clicks the Like button on 9 pieces of content each month
    Average user writes 25 comments on Facebook content each month
    Average user becomes a fan of 4 Pages each month
    Average user is invited to 3 events per month
    Average user is a member of 13 groups
  • 8.
  • 9. LinkedIn
    Founded in 2002, officially launched in May 2003
  • 10. LinkedIn
    60 million members (Feb 2010)
    Average Age: 41
    Household Income: $109,703
    Male: 64%
    Household Income $100k+ 53.5%
    Own Smartphone/PDA: 34%
    College Grad/Post Grad: 80.1%
    Business Decision Maker: 49%
    EVP/SVP/VP: 6.5%
    24% Have a Portfolio Value of $250k+
    Job Titles:
    C-Level Executives 7.8%
    EVP/SVP 6.5%
    Senior Management 16%
    Middle Management 18%
    50% Are Business Decision Makers in Their Companies
    LinkedIn has over 60 million members in over 200 countries and territories around the world.
    A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    Executives from all Fortune 500 companies are LinkedIn members.
  • 11. LinkedIn
    Business oriented
    You need an introduction or connection
    Free and Pay available
  • 12. Twitter
    First “Tweet” – March 21st 2006
  • 13. Twitter
    Over 23 million unique visitors (Jan 2010)
    47% male – 53% female
    Age Groups
    47% 18-34
    31% 35-49
    21% 50+
  • 14. Twitter
    Messages limited to 140 characters
    Tweets can be public or protected
  • 15. Second Life
    Different!
    A 3-D Virtual World
    Avatars
    Shop, play, wander, interact….
  • 16. Top Ten Reasons to use Social Media in YOUR Business
    IT’S FREE!
  • 17. Touch your clients!
    Think about Social Media like an “extension” or preview of your business website
    Use Social Media to create a “buzz”
    Use Social Media to send a message
    Viral Marketing
  • 18. Interact with your clients
    TALK to your clients and let your clients talk to you!
    Beware the dark side….
    I shopped at ntb group’s store last week and the big guy in the store was just nasty and looking at me creepy-like. He for sure was on cocaine or something. From now on I am going to the store over at the Chamber of Commerce office. They’re always nice, polite and straight.
  • 19. Do this….Not that
    Split your professional and personal “online” life
    Avoid “hot” topics
    Build networks via people you know
    Rules of the Road…
    The virtual world is not all that different from the real world.
    The ways we stay safe in the real world work in the virtual world also!
  • 20. So how do I make money from this?
    I Don’t Know!
  • 21. Social Networks as the on ramp to your Website
  • 22. Questions?
    Paul Seldes
    pseldes@ntb-group.com
    772-538-2154

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