Social Networking 101

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A primer to social networking and social networks

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Social Networking 101

  1. 1. Micki Voelkel<br />Social Networking 101<br />
  2. 2. Learning Objectives<br />Explain Why Social Networking is Important for Business<br />Be Able to Use One or More of the Major Players<br />LinkedIn<br />Facebook<br />Twitter<br />Implement Techniques to Manage Your Online Reputation <br />
  3. 3. What is Social Networking?*<br />*And why is it important?<br />
  4. 4. Social Media:<br />The platform you use to communicate and collaborate online such as Facebookor Twitter.<br />
  5. 5. Social Networking:<br />What you DO with social media!<br />
  6. 6. Like What?<br />Networking, collaborating, sharing information, learning, giving feedback, recruiting, serving customers, and lots more.<br />
  7. 7. Why?<br />
  8. 8. Fischbowl Video<br />
  9. 9. 65% of Businesses Surveyed plan to increase spending on social media in 2010.<br />T & D Magazine, February 2010<br />
  10. 10. Effective Communication is strongly correlated<br />with meeting financial targets<br />T & D Magazine, February 2010<br />
  11. 11. Top Reasons Companies are not implementing or Expanding use of Social Media<br />Limited staff or resources ……………..45%<br />Limited knowledge ……………………40%<br />Lack of IT support or tech …………….36%<br />Lack of Senior Mgmt Support ……….33%<br />Lack of employee access ……………32%<br />Lack of metrics to measure ………….32%<br />Legal Dept Restrictions ……………….19%<br />Source: Watson Wyatt, T & D Magazine, February 2010<br />
  12. 12. Your younger employees are already communicating on social networks.<br />
  13. 13. So are a lot of your older employees.*<br />* The fastest growing demographic of Facebook users is women age 50+.<br />
  14. 14. Your customers are almost certainly on social networks.<br />
  15. 15. And they are already talking about you.<br />
  16. 16. Don’t you want to join the conversation?<br />
  17. 17. So where do I need to be online?*<br />*And how do I do it?<br />
  18. 18. The Players<br />
  19. 19. LinkedIn is the Navy Blue suit of social networking<br /> Professional.<br />
  20. 20. Facebook is like a high school reunion 24 hours a day, 7 days a week.<br /> Supposedly casual, but you want to look your best.<br />
  21. 21. Twitter is like eavesdropping on people who interest you…<br />But everything you say is broadcast on a loudspeaker.<br />
  22. 22. What do they have in common?<br />All three are about relationships.<br />
  23. 23. LinkedIn<br />
  24. 24. http://learn.linkedin.com<br />
  25. 25. Facebook<br />Personal<br />
  26. 26. T<br />http://www.facebook.com/#!/help<br />
  27. 27. Facebook<br />Business<br />
  28. 28. http://www.facebook.com/business<br />Click the Pages link.<br />
  29. 29. Twitter<br />Personal<br />
  30. 30. http://twitter.com/help/start<br />
  31. 31. Twitter<br />Business<br />
  32. 32. http://business.twitter.com/twitter101<br />
  33. 33. How do I keep from embarrassing myself?<br />
  34. 34. Rule 1:If you have any doubts, don’t post it.<br />
  35. 35. Rule 2:Be careful what pictures you post to Facebook.<br />
  36. 36. Rule 3:Be careful what pictures your FRIENDS post on Facebook.<br />
  37. 37. Rule 4:If you are Facebook friends with your boss, don’t complain about work.<br />
  38. 38. Rule 5:Avoid discussing sex, politics, and religion, just like at dinner.<br />
  39. 39. Rule 6:Whatever you post on the Wall in Facebook in PUBLIC. Assume your grandmother and your boss can read it.<br />
  40. 40. Rule 7:Whatever you post on Twitter is permanent and public.<br />
  41. 41. Rule 8:Search for yourself on Twitter occasionally to see what people are saying.<br />
  42. 42. Rule 9:Don’t treat Twitter and Facebook like free advertising, INTERACT!<br />
  43. 43. Rule 10:Don’t be a cautionary tale.<br />
  44. 44.
  45. 45.
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  48. 48. Great Facebook Fan PagesLocal<br />UA Fort Smith Center for Business and Professional Development<br />SCGoodsons<br />Fort Smith Little Theatre<br />Fort Smith Eats<br />Fort Smith Adult Education Center<br />Entertainment Fort Smith<br />
  49. 49. Local People to Follow on Twitter<br />MickiVoelkel<br />CBPD<br />FortSmithEats<br />FSLittleTheatre<br />goodsonscstone<br />FortSmithPD<br />
  50. 50. Contact Information<br />Micki Voelkel<br />Center for Business and Professional Development<br />University of Arkansas-Fort Smith<br />479-788-7771<br />mvoelkel@uafortsmith.edu<br />

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