This document outlines a presentation on using Facebook to grow a business in the disability and healthcare sector. It discusses why Facebook is important for data and targeting audiences, provides examples of success stories, and compares the cost and capabilities of Facebook advertising to magazine advertising. The presentation emphasizes using engaging content like images to keep people's attention on Facebook.

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t: @kazlaljee
e: kaz@soc-med.co.uk
w: www.soc-med.co.uk
How to use Facebook
to grow your business:
Disability &
Healthcare Sector

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Agenda
- Introduction
- Why is Facebook Important to your business
- Are you on Facebook?
- Facebook Family
- Targeting & Data
- Facebook – Scandal?
- What’s your objective?
- Examples of Success
- What does Mark Zuckerberg want?
- Be a Gladiator!
- Quick Comparison
- Q&A

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Introductions…
-Marketing
-Senior Tesco Manager
-MS (Multiple Sclerosis)
-Positive About MS (@PositiveAboutMS)
-Social Media Demand

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Why is Facebook so important?
• Data • Audiences

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What do people with disabilities
generally struggle with?

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Then and Now…
Inclusion and perception

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IT’S ALL ABOUT DATA!

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Are you on
Facebook?

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What impact did the ‘Facebook Scandal’ have?

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Are you seeing
everything
on Facebook?

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What are your objectives?
• Page Likes – Why do you need them?
• SELL SELL SELL
• Leads
• Website Traffic
• Awareness or a reminder
• Subscriber or member
For what reason do you spend money on Facebook?

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Are you Not entertained???

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GET THEIR ATTENTION!!!
• WE ONLY NEED TO SEE
AN IMAGE FOR 13MS
TO IDENTIFY IT
• THE HUMAN BRAIN
PROCESSES IMAGES
60,000 TIMES FASTER
THAN WORDS.

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1.Entertaining
2.Informative
3.Newsworthy
4.Question
What to post?
Make sure it’s one of these…

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Don’t forget… It’s simple.
Mark Zuckerberg
wants just one thing from you…
Keep people on Facebook

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Comparison
Magazine/Publication
• £1000* (4 x Publications to
capture target audience)
- NO idea who has seen the Ad.
- NO way to retarget potential
customers.
- NO way to change Advert
- NO option to add more budget
or increase Ads.
Cost for next editions: £1000
*Based on ¼ page advert costing £250
Facebook Audience Network
• £795** (Includes setup,
management and Ad spend)
- YES: Know who’s seen your Ad
- YES: Able to retarget
customers.
- YES: Split Testing
- YES: Adjust the budget and
opportunities to capitalise
Cost for next campaign: £595
**Based on Ad Spend of £300

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Email: kaz@soc-med.co.uk
Twitter: @kazlaljee
Tel: 0161 410 4455
Website: www.soc-med.co.uk
Questions…