Google plus for sharepoint
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Learn about Google's controls on your practice's marketing and search engine optimization. Google+, Google Local Listing, Google Adwords, Google Reviews and more. Improve the visibility of your practice on the Internet by understanding what you need to do in Google.
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Google plus for sharepoint
- 1. Update
- 3. Goal Show you how to get the best results from Google’s recent Internet changes that have taken place. Google PLUS, Google Places, Google's Penguin, Google Panda and Google Mobile. There are more to come from Google!
- 4. How Did Google Become Your Business Partner? • Simple…Google’s Products Have Replaced, Eliminated, or Have Been Integrated Into All Of Our Business Marketing And Advertising Options!
- 5. Google’s Products Control SEO Results 1. Mobile 2. PLUS 3. PLACES (replaced by Google Local) 4. REVIEWS 5. YouTube 6. Cost-Per-Click
- 6. Google Controls Website SEO • More than 200 “SEO Factors” rank a business. What’s Best? – URL – Videos – Title Tag – H1, H2 tags – Keywords – +1’s • What’s Bad – Over optimization or use of keywords – Text in Graphics Only – Links to Link-Spamming Sites
- 8. Control Your Google Life • Google will drive OR
- 9. Connects to G+ Business Page +1’s Hashtags Re-shares
- 10. The Circle of Google Life YOU Have a Google Life. Are You Managing It Or Is It Managing You? Plus Local Mobile Listing Google Searches Reviews Maps
- 11. How Do Google Reviews Work? • Boost Your Search Rankings • Major Influence on Buying Decisions • Tend to Generate More Click-Through • Automatically Shared with the Reviewers Circles in Google+ • These Are The Supercharged Reviews, So They Are Critical to Your Practice
- 12. How Google Determines Scores • Reviewers score businesses in Google+ Local on a 0 to 3 point scale. • (3 is Excellent; 0 is Poor) • Scores are averaged & multiplied by 10. Example 4 Scores (3, 3, 3, 1) are entered by reviewers Averaged (3+3+3+1=10 divided by 4) equals 2.5 2.5 x 10 = 25 (the Google Review Score)
- 13. How Google’s Pay-Per-Click Works • A marketing Plan • Defined Procedures/Services • Key Search Words • Landing Pages Design • Budget • Tracking and Adjusting
- 14. Embrace Constant Change • In Social Media & SEO, What Works Today May Not Work Tomorrow – Shifting Rules – Changing Methods – Decreased Results Consider Regular Coaching For Your Employees
- 15. A Simple, Five Question Evaluation Is Your Ticket!
Editor's Notes
- You taken the first step We know this is a lot. You do need a plan of actionOur discussion is about Google! It will major on the major! 80%+ will not be about Facebook, twitter, General SEO it about How to take advantage of Google at you, the client level
- This session Is on of the most challenging presentations we have ever attemptedIt focuses on:what your responsibilities in aiding your Internet services provider to keep you in the best marketing position using the Internet technologyIt discusses the results of how businesses have lost control to GoogleIt covers how you need to re-invest the money that you thought you saved in labor and time by using the Internet to replace things like Yellow pages, electronic media, print media It will bring to your attention the importance and need for you to make early and big investment in Mobile Internet marketingIt will deal with the delicate issues of who should be assigned to Manage this critical business function. The young, the mature? For you doc this is a key imitative for the yearMore infor on Panda and Pingin can be provided
- Google Scientifically took measures to engage and know more about our customers than we ever couldOnline information serviceOnline videoMaking Internet Referrals a snapsSmart mobile technologiesPhoto process & sharing servicesOffice software toolsGaming softwareHome appliance starting with TVTravel tools and servicesWe must play by Google’s rule until we can come up with a better system to market to consumers
- Google looks at a physical address and phone number to create a G+ Local Listing Page. It may have next to nothing on it, but it still exists. Maps exist. If people want to add reviews (good or bad), they exist on the page. You have to take control of your
- There are many options like Facebook, Yahoo, private offerings from marketing firms but it only show time with Google