&
Session overview
• 4pm: Session 8: Google and Google+. Google
keeps changing and growing - find out how to
to promote your...
About this session
• Google and driving traffic from search
• Google + overview
• Why Google+ matters
• Optimising you loc...
Google’s market share in Australia?
> 90%
Percentage of Australian’s with a smartphone?
65%
http://www.thinkwithgoogle.com/mobileplanet/
Percentage of smartphone owners that have
used their phone to search for:
- restaurants
- pubs
- bars?
51%
http://www.thinkwithgoogle.com/mobileplanet/
Thinking like Google
• Google is a relevance engine
• Exists only to deliver you the most relevant pages on the
web for yo...
So what is SEO?
What we see
What Google sees
<title>
Meta description
<a href=
URL structure
<h1> & <h2>
<img alt=
Unique, shareable content
The results
What Google takes away
Title
Text in links
Sub-heading
Body copy
Main heading
URL
Social signals
Competing for a high rank
• Going one better than the rest is all that matters
• Comprehensive content
• Regularly updated...
Keyword strategies
Restaurant, cafe, steak, pizza, seafood
or gym?
About Google+
• The new kid on the block in social
• Driven by bringing social to other Google services
Estimated 3.5 mill...
Bringing social to utility
Google makes money when
ads get clicked
Google+ Business Pages
So does social help rank?
…let’s not forget mobile optimisation
Standard vs. Mobile
Optimised
Google+ weddings, parties…
Questions or drinks?
Google and Google+
Google and Google+
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Google and Google+

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Google keeps changing and growing - find out how to to promote your club and appear on Page 1 of an online search. Active use of social media is vitally important for a good Google ranking.

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  • Google is a relevance engine.It’s purpose is to direct users to the most relevant content on the web for their given search
  • “Lazy webmasters don’t create good content and take shortcuts on alt text”“Lazy webmasters set and forget”“Lazy webmasters don’t create content that people like and share”
  • Google and Google+

    1. 1. &
    2. 2. Session overview • 4pm: Session 8: Google and Google+. Google keeps changing and growing - find out how to to promote your club and appear on Page 1 of an online search. Active use of social media is vitally important for a good Google ranking. Cal Tod - web strategist and Tim Gentle, Design Experts
    3. 3. About this session • Google and driving traffic from search • Google + overview • Why Google+ matters • Optimising you local search profile • Some other useful tips and tricks
    4. 4. Google’s market share in Australia?
    5. 5. > 90%
    6. 6. Percentage of Australian’s with a smartphone?
    7. 7. 65% http://www.thinkwithgoogle.com/mobileplanet/
    8. 8. Percentage of smartphone owners that have used their phone to search for: - restaurants - pubs - bars?
    9. 9. 51% http://www.thinkwithgoogle.com/mobileplanet/
    10. 10. Thinking like Google • Google is a relevance engine • Exists only to deliver you the most relevant pages on the web for your given query • Generates $1.2 million per employee by solving problems with smart programming • Ranking algorithm contains over 200 factors eg. Rank = (Title x 3) + (Text in links x 2) + (Main heading x 2) + etc. etc.
    11. 11. So what is SEO?
    12. 12. What we see
    13. 13. What Google sees
    14. 14. <title>
    15. 15. Meta description
    16. 16. <a href=
    17. 17. URL structure
    18. 18. <h1> & <h2>
    19. 19. <img alt=
    20. 20. Unique, shareable content
    21. 21. The results
    22. 22. What Google takes away Title Text in links Sub-heading Body copy Main heading URL Social signals
    23. 23. Competing for a high rank • Going one better than the rest is all that matters • Comprehensive content • Regularly updated (monthly at minimum) eg. What’s on, New menu • Social signals – facebook, Twitter, Google+
    24. 24. Keyword strategies
    25. 25. Restaurant, cafe, steak, pizza, seafood or gym?
    26. 26. About Google+ • The new kid on the block in social • Driven by bringing social to other Google services Estimated 3.5 million Australian profiles but only 100,00 active visits per month (based one auto profile generation from gmail users and on the rise with Android activations) Source: Adcorp Jan 2013, Social Media News
    27. 27. Bringing social to utility
    28. 28. Google makes money when ads get clicked
    29. 29. Google+ Business Pages
    30. 30. So does social help rank?
    31. 31. …let’s not forget mobile optimisation
    32. 32. Standard vs. Mobile Optimised
    33. 33. Google+ weddings, parties…
    34. 34. Questions or drinks?

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