SlideShare a Scribd company logo
1 of 33
Download to read offline
Introduction to Online 
@bingads | @yang_ers 
Advertising
EVERY PIECE OF 
INFORMATION IS 
WORTH 
SOMETHING TO 
SOMEBODY 
@bingads | @yang_ers
Maor Daniel 
@bingads | @yang_ers
Agenda 
1. Overview of the Advertising Industry 
2. Why Online Adverting? 
3. Different Types of Online Advertising 
• Display 
• Search 
• SEO Vs. PPC 
4. Why Bing? 
@bingads | @yang_ers
Where is the Canadian Advertising 
@bingads | 
@yang_ers 
Market?
Advertiser 
confidence in 
Canada remains 
strong, 
as total 
advertising 
investment in 
2012 
grew 5.1% 
compared to 
overall GDP 
growth of 1.4% 
@bingads | @yang_ers
Search and 
display have 
consistently 
accounted for 
more than 
three-quarters 
of Canada’s 
total digital 
advertising 
@bingads | @yang_ers
@bingads | @yang_ers 
Last week in Canada… 
Digital ad 
spending 
growth 
surpasses all 
other forms of 
advertising 
media in 
Canada
Each Advertising’s medium effectiveness 
@bingads | @yang_ers
@bingads | @yang_ers 
How do Canadian get their information? 
TV & Internet 
continue to 
perform well 
however 
internet is 
heavily skewed 
towards adults 
18 to 49.
mCommerce: Canadian internet users are using their mobile devices for 
Age Distribution 
@bingads | @yang_ers 
shopping related activities 
11 
Sources: 1) RetailMeNot.com, “Shoppers Trend Report” conducted by Ipsos Public 
Affairs, Aug 2013; 2) Ipsos Canada, “eNation” survey, Aug 2013 
Mobile Shopping Activities* of Internet 
Users in Canada, June 20132 
% of respondents 
12% 
12% 
11% 
* Conducted on a mobile phone 
Internet users in Canada who would use a mobile app 
for grocery shopping, Jul 20131 
43% 
26% 
18% 
18-34 35-55 55+ 
Note: “Definitely” and “likely use” 
Canadian internet users are 
starting to use their mobile for 
shopping activities. 28% of 
users use a mobile app for 
grocery shopping. Users in the 
younger age group and high 
income brackets tend to use 
grocery apps the most.1 
Of all mobile shopping 
activities, most users research 
product information and 
check prices of an item on 
their phones while in store.2 
11% 
16% 
24% 
Researched product information 
Checked the price of an item in phone while in 
store 
Downloaded and used and app for a retailer 
Used a coupon on phone to save in-store 
Purchased a product or service on phone 
Used a QR code to find out more information 
about the product
Why online advertising? 
@bingads | 
@yang_ers
@bingads | @yang_ers
@bingads | @yang_ers 
Online Statistics 
Six Motivations for Web Usage 
Canadian Share of Web Session by Motive 
throughout the Day 
1. Information 
2. Communication 
3. Entertainment 
4. Creation 
5. Transaction 
6. Surfing
"I know half my advertising isn't 
working, I just don't know which 
@bingads | 
@yang_ers 
half." 
William Lever, founder of Unilever
Wouldn’t it be great if you 
@bingads | @yang_ers 
could… 
Control your message 
Target the right audience 
Always appear on the first page 
Measure your ROI
30% of all search queries have local intent 
40% of offline transactions start with online search 
@bingads | @yang_ers 
Consumers Seek Local Information 
48% of mobile and 36% of PC searchers visit a local business
@bingads | @yang_ers 
Search Engine Results Page (SERP) 
Search – Statement of Intent 
18 
Paid 
Organic
Pay Per Click vs. Search Engine Optimization 
@bingads | @yang_ers 
19 
Search Engine Optimization (SEO) 
Also called… 
Natural Search 
Organic Search 
Search engine optimization, natural or 
organic search (natural = organic) 
Links that appear in the body of the search 
results 
Search Engine Marketing (SEM) 
Also called… 
Pay per Click (PPC) 
Paid Search 
Sponsored Listings 
Pay-per-click, paid search, denotes a cost 
paid by a marketer for every click through of 
a search listing 
Links that appear at the top and to the right 
of the search results
Paid vs. Organic Result (Query – Winter Tires) 
@bingads | @yang_ers 
20 
Anatomy of a Result 
1. Ad Title 
2. Display URL 
3. Ad Copy 
4. Sitelink Extensions 
Paid 
Organic
@bingads | @yang_ers 
Why Bing Ads? 
@bingads |
1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada. 
2. comScore qSearch (custom), June 2014. 
@bingads | @| @yang_ers
Canada 
@bingads | @yang_ers 
11M unique searchers2 
7.0% share2 
236M monthly searches2 
7.4M unique searchers2 
3.3% share2 
114M monthly searches2 
1. comScore qSearch (custom), June 2014. 
2. comScore qSearch, June 2014.
Canada 
@bingads | @yang_ers 
Buying Power Index2 
Buying Power Index 
26% more 
12% more 
Average Internet Google Yahoo Bing Network 
1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada. 
2. comScore qSearch (custom), June 2014.
Has high household 
incomes; nearly one-third 
earn C$100k+ and nearly 
one-half earn C$75k+ 
@bingads | @yang_ers 
Falls into mature age 
groups of persons, women 
and men, those 35 years 
and older 
Lives in eastern provinces, 
especially Ontario and 
Quebec 
Household Size 
Lives in smaller households, 
especially two- and three-person 
households 
Lives in households with no 
children 
Source: comScore Media Metrix, Canada, January 2014. Note: In comScore, Bing is defined as [C] Bing Web; Google is defined as [S] Google Web Search.
@bingads | @yang_ers 
Search Charm: 
Easy Access 
Tap the Search Charm from anywhere on 
Windows 8 to easily search with Bing so you 
can quickly get things done 
Bing-powered Apps: 
Immersive Content 
Experiences 
Bing powers six deep App experiences including 
Sports, Weather, Finance, News, Travel and Maps 
Bing is Optimized for Windows 8
Entertainment Search on XBOX 
@bingads | @yang_ers
@bingads | @yang_ers 
Winning with Bing
- Bing Ads Blog - 
http://community.bingads.microsoft.com/ads/en/bingads/b/blog/ 
- @Bing Ads 
- facebook.com/BingAds 
- http://advertise.bingads.microsoft.com/en-ca/courses 
- Become an Accredited Professional 
www.bingadspro.com/ca 
@bingads | @yang_ers
@bingads | 
@yang_ers 
Wrap Up
@bingads | @yang_ers 
Takeaways 
1. Online Advertising is one of the most measurable and effective 
forms of advertising available 
2. Take advantage of the measurability of Online Advertising to 
drive the right ROI for your business 
3. Do what is RIGHT for your business
youtube.com/bingads slideshare.net/bingads 
@bingads | @yang_ers 
Connect with your Account Team 
Follow us 
Learn 
Engage 
linkd.in/1evlGtD @bingads 
facebook.com/bingads Instagram.com/bingads 
blog.bingads.com
@bingads | @yang_ers

More Related Content

What's hot

Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...
Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...
Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...Yuliana Kronrod
 
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa Monica
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa Monica
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
 
SEO Case Study - Digital Marketing
SEO Case Study - Digital MarketingSEO Case Study - Digital Marketing
SEO Case Study - Digital MarketingRajat Patidar
 
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentationSMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentationRankAbove
 
How Does Content Freshness Affect SEO ?
How Does Content Freshness Affect SEO ?How Does Content Freshness Affect SEO ?
How Does Content Freshness Affect SEO ?SUVAANCE
 
A New Adventure in Digital Marketing 2014-2015
A New Adventure in Digital Marketing 2014-2015A New Adventure in Digital Marketing 2014-2015
A New Adventure in Digital Marketing 2014-2015Banyapon Poolsawas
 
Search engine optimisation(synopsis)
Search engine optimisation(synopsis)Search engine optimisation(synopsis)
Search engine optimisation(synopsis)abhikwb
 
It's only words? Working with Content Strategy - Charlie Peverett - iCrossing UK
It's only words? Working with Content Strategy - Charlie Peverett - iCrossing UKIt's only words? Working with Content Strategy - Charlie Peverett - iCrossing UK
It's only words? Working with Content Strategy - Charlie Peverett - iCrossing UKiCrossing
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
 
WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...
WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...
WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...Internet Marketing Software - WordStream
 
Google Local: Making Sure Your Business is Found
Google Local: Making Sure Your Business is FoundGoogle Local: Making Sure Your Business is Found
Google Local: Making Sure Your Business is FoundequaTEK Interactive
 
Social Media and Google + 2012
Social Media and Google + 2012Social Media and Google + 2012
Social Media and Google + 2012Jo Turnbull
 
SearchLondon - SEO in 2013
SearchLondon - SEO in 2013SearchLondon - SEO in 2013
SearchLondon - SEO in 2013Lee Smallwood
 
A Peek Behind the Curtain
A Peek Behind the CurtainA Peek Behind the Curtain
A Peek Behind the CurtainCaryn Brown
 
The State of Internet Marketing: 6 Tips to Get Google & Facebook Back on Track
The State of Internet Marketing: 6 Tips to Get Google & Facebook Back on TrackThe State of Internet Marketing: 6 Tips to Get Google & Facebook Back on Track
The State of Internet Marketing: 6 Tips to Get Google & Facebook Back on TrackInternet Marketing Software - WordStream
 

What's hot (17)

Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...
Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...
Adobe Summit 2017: More Gain, Less Pain - Optimize your content for a better ...
 
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa Monica
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa Monica
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa Monica
 
SEO Case Study - Digital Marketing
SEO Case Study - Digital MarketingSEO Case Study - Digital Marketing
SEO Case Study - Digital Marketing
 
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentationSMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
 
How Does Content Freshness Affect SEO ?
How Does Content Freshness Affect SEO ?How Does Content Freshness Affect SEO ?
How Does Content Freshness Affect SEO ?
 
A New Adventure in Digital Marketing 2014-2015
A New Adventure in Digital Marketing 2014-2015A New Adventure in Digital Marketing 2014-2015
A New Adventure in Digital Marketing 2014-2015
 
Fabrice Canel - Advanced Search Summit Napa 2019
Fabrice Canel - Advanced Search Summit Napa 2019Fabrice Canel - Advanced Search Summit Napa 2019
Fabrice Canel - Advanced Search Summit Napa 2019
 
Search engine optimisation(synopsis)
Search engine optimisation(synopsis)Search engine optimisation(synopsis)
Search engine optimisation(synopsis)
 
Why to use bing adcenter
Why to use bing adcenterWhy to use bing adcenter
Why to use bing adcenter
 
It's only words? Working with Content Strategy - Charlie Peverett - iCrossing UK
It's only words? Working with Content Strategy - Charlie Peverett - iCrossing UKIt's only words? Working with Content Strategy - Charlie Peverett - iCrossing UK
It's only words? Working with Content Strategy - Charlie Peverett - iCrossing UK
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
 
WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...
WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...
WordStream’s Live Q & A Series: COVID-19's Impact to Online Advertising Sessi...
 
Google Local: Making Sure Your Business is Found
Google Local: Making Sure Your Business is FoundGoogle Local: Making Sure Your Business is Found
Google Local: Making Sure Your Business is Found
 
Social Media and Google + 2012
Social Media and Google + 2012Social Media and Google + 2012
Social Media and Google + 2012
 
SearchLondon - SEO in 2013
SearchLondon - SEO in 2013SearchLondon - SEO in 2013
SearchLondon - SEO in 2013
 
A Peek Behind the Curtain
A Peek Behind the CurtainA Peek Behind the Curtain
A Peek Behind the Curtain
 
The State of Internet Marketing: 6 Tips to Get Google & Facebook Back on Track
The State of Internet Marketing: 6 Tips to Get Google & Facebook Back on TrackThe State of Internet Marketing: 6 Tips to Get Google & Facebook Back on Track
The State of Internet Marketing: 6 Tips to Get Google & Facebook Back on Track
 

Viewers also liked

“El buen uso de la tecnología”
“El buen uso de la tecnología”“El buen uso de la tecnología”
“El buen uso de la tecnología”paulacalle
 
EDI-решения для логистики от компании "Э-КОМ"
EDI-решения для логистики от компании "Э-КОМ"EDI-решения для логистики от компании "Э-КОМ"
EDI-решения для логистики от компании "Э-КОМ"E-COM UA
 
Social Media for Arts People
Social Media for Arts PeopleSocial Media for Arts People
Social Media for Arts PeopleBeth Kanter
 
Keynote: "Create Your Future"
Keynote: "Create Your Future"Keynote: "Create Your Future"
Keynote: "Create Your Future"iMedia Connection
 
Leveraging Social Media for Political Campaigns
Leveraging Social Media for Political CampaignsLeveraging Social Media for Political Campaigns
Leveraging Social Media for Political CampaignsHeather Watson
 
Understanding Attitudes to Science: Reviewing Public Attitudes Research
Understanding Attitudes to Science: Reviewing Public Attitudes ResearchUnderstanding Attitudes to Science: Reviewing Public Attitudes Research
Understanding Attitudes to Science: Reviewing Public Attitudes ResearchMarilyn Booth
 
Okan University, Istanbul
Okan University, IstanbulOkan University, Istanbul
Okan University, IstanbulOkan University
 
Electronic Data Methods Forum - Portable Consent 2.0
Electronic Data Methods Forum - Portable Consent 2.0Electronic Data Methods Forum - Portable Consent 2.0
Electronic Data Methods Forum - Portable Consent 2.0john wilbanks
 
Flash Comment: Latvia - November 23, 2011
Flash Comment: Latvia - November 23, 2011Flash Comment: Latvia - November 23, 2011
Flash Comment: Latvia - November 23, 2011Swedbank
 
PLANO DE MARKETING EMBRATON
PLANO DE MARKETING EMBRATONPLANO DE MARKETING EMBRATON
PLANO DE MARKETING EMBRATONElias Amaral
 
How effective is the combination of your main product and ancillary sales?
How effective is the combination of your main product and ancillary sales?How effective is the combination of your main product and ancillary sales?
How effective is the combination of your main product and ancillary sales?KDouglas1993
 
How effective is the combination of your main.pptm
How effective is the combination of your main.pptmHow effective is the combination of your main.pptm
How effective is the combination of your main.pptmAbbieYapp
 
Leveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsLeveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
 
Don't Leave Your Facilities Needs to Chance: From Game Plan to Master Plan
Don't Leave Your Facilities Needs to Chance: From Game Plan to Master PlanDon't Leave Your Facilities Needs to Chance: From Game Plan to Master Plan
Don't Leave Your Facilities Needs to Chance: From Game Plan to Master PlanSightlines
 
Leveraging Social Media Sources to Generate Personalized Music Playlists
Leveraging Social Media Sources to Generate Personalized Music PlaylistsLeveraging Social Media Sources to Generate Personalized Music Playlists
Leveraging Social Media Sources to Generate Personalized Music PlaylistsCataldo Musto
 

Viewers also liked (17)

“El buen uso de la tecnología”
“El buen uso de la tecnología”“El buen uso de la tecnología”
“El buen uso de la tecnología”
 
Content Marketing The Big Shift - 2015 update
Content Marketing The Big Shift - 2015 updateContent Marketing The Big Shift - 2015 update
Content Marketing The Big Shift - 2015 update
 
EDI-решения для логистики от компании "Э-КОМ"
EDI-решения для логистики от компании "Э-КОМ"EDI-решения для логистики от компании "Э-КОМ"
EDI-решения для логистики от компании "Э-КОМ"
 
Social Media for Arts People
Social Media for Arts PeopleSocial Media for Arts People
Social Media for Arts People
 
Keynote: "Create Your Future"
Keynote: "Create Your Future"Keynote: "Create Your Future"
Keynote: "Create Your Future"
 
Leveraging Social Media for Political Campaigns
Leveraging Social Media for Political CampaignsLeveraging Social Media for Political Campaigns
Leveraging Social Media for Political Campaigns
 
Understanding Attitudes to Science: Reviewing Public Attitudes Research
Understanding Attitudes to Science: Reviewing Public Attitudes ResearchUnderstanding Attitudes to Science: Reviewing Public Attitudes Research
Understanding Attitudes to Science: Reviewing Public Attitudes Research
 
Okan University, Istanbul
Okan University, IstanbulOkan University, Istanbul
Okan University, Istanbul
 
Electronic Data Methods Forum - Portable Consent 2.0
Electronic Data Methods Forum - Portable Consent 2.0Electronic Data Methods Forum - Portable Consent 2.0
Electronic Data Methods Forum - Portable Consent 2.0
 
Flash Comment: Latvia - November 23, 2011
Flash Comment: Latvia - November 23, 2011Flash Comment: Latvia - November 23, 2011
Flash Comment: Latvia - November 23, 2011
 
PLANO DE MARKETING EMBRATON
PLANO DE MARKETING EMBRATONPLANO DE MARKETING EMBRATON
PLANO DE MARKETING EMBRATON
 
How effective is the combination of your main product and ancillary sales?
How effective is the combination of your main product and ancillary sales?How effective is the combination of your main product and ancillary sales?
How effective is the combination of your main product and ancillary sales?
 
98 1-20
98 1-2098 1-20
98 1-20
 
How effective is the combination of your main.pptm
How effective is the combination of your main.pptmHow effective is the combination of your main.pptm
How effective is the combination of your main.pptm
 
Leveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsLeveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit Organizations
 
Don't Leave Your Facilities Needs to Chance: From Game Plan to Master Plan
Don't Leave Your Facilities Needs to Chance: From Game Plan to Master PlanDon't Leave Your Facilities Needs to Chance: From Game Plan to Master Plan
Don't Leave Your Facilities Needs to Chance: From Game Plan to Master Plan
 
Leveraging Social Media Sources to Generate Personalized Music Playlists
Leveraging Social Media Sources to Generate Personalized Music PlaylistsLeveraging Social Media Sources to Generate Personalized Music Playlists
Leveraging Social Media Sources to Generate Personalized Music Playlists
 

Similar to Presentation by Microsoft Bing - Search Trends in Canada

Mindshift: Intro To Online Advertising
Mindshift: Intro To Online AdvertisingMindshift: Intro To Online Advertising
Mindshift: Intro To Online AdvertisingMicrosoft
 
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Zach Kamphuis
 
Is Digital Marketing a Good Career Option?
Is Digital Marketing a Good Career Option?Is Digital Marketing a Good Career Option?
Is Digital Marketing a Good Career Option?Web Trainings Academy
 
Workshop on create slides 17.07.14.pptx (2)
Workshop on create slides 17.07.14.pptx (2)Workshop on create slides 17.07.14.pptx (2)
Workshop on create slides 17.07.14.pptx (2)Ernact Create
 
The Tomorrow Lab Presents - Bing Ads For Your Business
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab Presents - Bing Ads For Your Business
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab
 
Organic Search, PPC or Both? What's The Way Out?
Organic Search, PPC or Both? What's The Way Out?Organic Search, PPC or Both? What's The Way Out?
Organic Search, PPC or Both? What's The Way Out?Chad Wiebesick
 
The game of search across Amazon, Google and YouTube
The game of search across Amazon, Google and YouTubeThe game of search across Amazon, Google and YouTube
The game of search across Amazon, Google and YouTubeSimilarweb
 
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Holony Media
 
Building A Successful Campaign with Google Adwords
Building A Successful Campaign with Google AdwordsBuilding A Successful Campaign with Google Adwords
Building A Successful Campaign with Google AdwordsclickTRUE
 
Digital Media Marketing for Auto Dealers
Digital  Media Marketing for  Auto  DealersDigital  Media Marketing for  Auto  Dealers
Digital Media Marketing for Auto DealersPatsy Stewart
 
2020 Small Business Statistics
2020 Small Business Statistics2020 Small Business Statistics
2020 Small Business StatisticsEmily Clark
 
Gain Local Online Visibility in 2018 and Beyond - Anvil Media
Gain Local Online Visibility in 2018 and Beyond - Anvil MediaGain Local Online Visibility in 2018 and Beyond - Anvil Media
Gain Local Online Visibility in 2018 and Beyond - Anvil MediaAnvil Media, Inc.
 
Search & Social - Adverting Made Better Together
Search & Social - Adverting Made Better TogetherSearch & Social - Adverting Made Better Together
Search & Social - Adverting Made Better TogetherMark Irvine
 
Search & Social: Made Better Together - Mark Irvine
Search & Social: Made Better Together - Mark IrvineSearch & Social: Made Better Together - Mark Irvine
Search & Social: Made Better Together - Mark IrvineState of Search Conference
 
Digigyan Digital Marketing
Digigyan Digital MarketingDigigyan Digital Marketing
Digigyan Digital MarketingAnju Gulla
 

Similar to Presentation by Microsoft Bing - Search Trends in Canada (20)

Mindshift: Intro To Online Advertising
Mindshift: Intro To Online AdvertisingMindshift: Intro To Online Advertising
Mindshift: Intro To Online Advertising
 
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
 
seo seminar1.pdf
seo seminar1.pdfseo seminar1.pdf
seo seminar1.pdf
 
How to Sell Bing and its Impact on your Agency
How to Sell Bing and its Impact on your AgencyHow to Sell Bing and its Impact on your Agency
How to Sell Bing and its Impact on your Agency
 
Location, Location, Location in a Digital World - Dominic Boull't, RevLocal
Location, Location, Location in a Digital World - Dominic Boull't, RevLocalLocation, Location, Location in a Digital World - Dominic Boull't, RevLocal
Location, Location, Location in a Digital World - Dominic Boull't, RevLocal
 
Is Digital Marketing a Good Career Option?
Is Digital Marketing a Good Career Option?Is Digital Marketing a Good Career Option?
Is Digital Marketing a Good Career Option?
 
Workshop on create slides 17.07.14.pptx (2)
Workshop on create slides 17.07.14.pptx (2)Workshop on create slides 17.07.14.pptx (2)
Workshop on create slides 17.07.14.pptx (2)
 
The Tomorrow Lab Presents - Bing Ads For Your Business
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab Presents - Bing Ads For Your Business
The Tomorrow Lab Presents - Bing Ads For Your Business
 
Organic Search, PPC or Both? What's The Way Out?
Organic Search, PPC or Both? What's The Way Out?Organic Search, PPC or Both? What's The Way Out?
Organic Search, PPC or Both? What's The Way Out?
 
The game of search across Amazon, Google and YouTube
The game of search across Amazon, Google and YouTubeThe game of search across Amazon, Google and YouTube
The game of search across Amazon, Google and YouTube
 
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
 
Building A Successful Campaign with Google Adwords
Building A Successful Campaign with Google AdwordsBuilding A Successful Campaign with Google Adwords
Building A Successful Campaign with Google Adwords
 
Digital Media Marketing for Auto Dealers
Digital  Media Marketing for  Auto  DealersDigital  Media Marketing for  Auto  Dealers
Digital Media Marketing for Auto Dealers
 
2020 Small Business Statistics
2020 Small Business Statistics2020 Small Business Statistics
2020 Small Business Statistics
 
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
 
Digital Marketing Career Scope
Digital Marketing Career ScopeDigital Marketing Career Scope
Digital Marketing Career Scope
 
Gain Local Online Visibility in 2018 and Beyond - Anvil Media
Gain Local Online Visibility in 2018 and Beyond - Anvil MediaGain Local Online Visibility in 2018 and Beyond - Anvil Media
Gain Local Online Visibility in 2018 and Beyond - Anvil Media
 
Search & Social - Adverting Made Better Together
Search & Social - Adverting Made Better TogetherSearch & Social - Adverting Made Better Together
Search & Social - Adverting Made Better Together
 
Search & Social: Made Better Together - Mark Irvine
Search & Social: Made Better Together - Mark IrvineSearch & Social: Made Better Together - Mark Irvine
Search & Social: Made Better Together - Mark Irvine
 
Digigyan Digital Marketing
Digigyan Digital MarketingDigigyan Digital Marketing
Digigyan Digital Marketing
 

More from Bassem Ghali

The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...
The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...
The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...Bassem Ghali
 
Canadian Marketing Insights By Constant Contact
Canadian Marketing Insights By Constant ContactCanadian Marketing Insights By Constant Contact
Canadian Marketing Insights By Constant ContactBassem Ghali
 
How to Get Better Marketing Results Using Social + Email Marketing
How to Get Better Marketing Results Using Social + Email MarketingHow to Get Better Marketing Results Using Social + Email Marketing
How to Get Better Marketing Results Using Social + Email MarketingBassem Ghali
 
You ARE your brand! Words of wisdom from LinkedIn’s Paul Lovie
You ARE your brand! Words of wisdom from LinkedIn’s Paul LovieYou ARE your brand! Words of wisdom from LinkedIn’s Paul Lovie
You ARE your brand! Words of wisdom from LinkedIn’s Paul LovieBassem Ghali
 
Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?
Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?
Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?Bassem Ghali
 
GoDaddy - Create a website that works for you & grow your business!
GoDaddy - Create a website that works for you & grow your business!GoDaddy - Create a website that works for you & grow your business!
GoDaddy - Create a website that works for you & grow your business!Bassem Ghali
 
PPC Lead Generation Case Study - St. Regis Homes
PPC Lead Generation Case Study - St. Regis HomesPPC Lead Generation Case Study - St. Regis Homes
PPC Lead Generation Case Study - St. Regis HomesBassem Ghali
 

More from Bassem Ghali (7)

The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...
The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...
The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix...
 
Canadian Marketing Insights By Constant Contact
Canadian Marketing Insights By Constant ContactCanadian Marketing Insights By Constant Contact
Canadian Marketing Insights By Constant Contact
 
How to Get Better Marketing Results Using Social + Email Marketing
How to Get Better Marketing Results Using Social + Email MarketingHow to Get Better Marketing Results Using Social + Email Marketing
How to Get Better Marketing Results Using Social + Email Marketing
 
You ARE your brand! Words of wisdom from LinkedIn’s Paul Lovie
You ARE your brand! Words of wisdom from LinkedIn’s Paul LovieYou ARE your brand! Words of wisdom from LinkedIn’s Paul Lovie
You ARE your brand! Words of wisdom from LinkedIn’s Paul Lovie
 
Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?
Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?
Bing Ads - Can ‘Pay Per Click’ effectively increase business leads & sales?
 
GoDaddy - Create a website that works for you & grow your business!
GoDaddy - Create a website that works for you & grow your business!GoDaddy - Create a website that works for you & grow your business!
GoDaddy - Create a website that works for you & grow your business!
 
PPC Lead Generation Case Study - St. Regis Homes
PPC Lead Generation Case Study - St. Regis HomesPPC Lead Generation Case Study - St. Regis Homes
PPC Lead Generation Case Study - St. Regis Homes
 

Recently uploaded

Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 

Recently uploaded (20)

Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 

Presentation by Microsoft Bing - Search Trends in Canada

  • 1. Introduction to Online @bingads | @yang_ers Advertising
  • 2. EVERY PIECE OF INFORMATION IS WORTH SOMETHING TO SOMEBODY @bingads | @yang_ers
  • 3. Maor Daniel @bingads | @yang_ers
  • 4. Agenda 1. Overview of the Advertising Industry 2. Why Online Adverting? 3. Different Types of Online Advertising • Display • Search • SEO Vs. PPC 4. Why Bing? @bingads | @yang_ers
  • 5. Where is the Canadian Advertising @bingads | @yang_ers Market?
  • 6. Advertiser confidence in Canada remains strong, as total advertising investment in 2012 grew 5.1% compared to overall GDP growth of 1.4% @bingads | @yang_ers
  • 7. Search and display have consistently accounted for more than three-quarters of Canada’s total digital advertising @bingads | @yang_ers
  • 8. @bingads | @yang_ers Last week in Canada… Digital ad spending growth surpasses all other forms of advertising media in Canada
  • 9. Each Advertising’s medium effectiveness @bingads | @yang_ers
  • 10. @bingads | @yang_ers How do Canadian get their information? TV & Internet continue to perform well however internet is heavily skewed towards adults 18 to 49.
  • 11. mCommerce: Canadian internet users are using their mobile devices for Age Distribution @bingads | @yang_ers shopping related activities 11 Sources: 1) RetailMeNot.com, “Shoppers Trend Report” conducted by Ipsos Public Affairs, Aug 2013; 2) Ipsos Canada, “eNation” survey, Aug 2013 Mobile Shopping Activities* of Internet Users in Canada, June 20132 % of respondents 12% 12% 11% * Conducted on a mobile phone Internet users in Canada who would use a mobile app for grocery shopping, Jul 20131 43% 26% 18% 18-34 35-55 55+ Note: “Definitely” and “likely use” Canadian internet users are starting to use their mobile for shopping activities. 28% of users use a mobile app for grocery shopping. Users in the younger age group and high income brackets tend to use grocery apps the most.1 Of all mobile shopping activities, most users research product information and check prices of an item on their phones while in store.2 11% 16% 24% Researched product information Checked the price of an item in phone while in store Downloaded and used and app for a retailer Used a coupon on phone to save in-store Purchased a product or service on phone Used a QR code to find out more information about the product
  • 12. Why online advertising? @bingads | @yang_ers
  • 14. @bingads | @yang_ers Online Statistics Six Motivations for Web Usage Canadian Share of Web Session by Motive throughout the Day 1. Information 2. Communication 3. Entertainment 4. Creation 5. Transaction 6. Surfing
  • 15. "I know half my advertising isn't working, I just don't know which @bingads | @yang_ers half." William Lever, founder of Unilever
  • 16. Wouldn’t it be great if you @bingads | @yang_ers could… Control your message Target the right audience Always appear on the first page Measure your ROI
  • 17. 30% of all search queries have local intent 40% of offline transactions start with online search @bingads | @yang_ers Consumers Seek Local Information 48% of mobile and 36% of PC searchers visit a local business
  • 18. @bingads | @yang_ers Search Engine Results Page (SERP) Search – Statement of Intent 18 Paid Organic
  • 19. Pay Per Click vs. Search Engine Optimization @bingads | @yang_ers 19 Search Engine Optimization (SEO) Also called… Natural Search Organic Search Search engine optimization, natural or organic search (natural = organic) Links that appear in the body of the search results Search Engine Marketing (SEM) Also called… Pay per Click (PPC) Paid Search Sponsored Listings Pay-per-click, paid search, denotes a cost paid by a marketer for every click through of a search listing Links that appear at the top and to the right of the search results
  • 20. Paid vs. Organic Result (Query – Winter Tires) @bingads | @yang_ers 20 Anatomy of a Result 1. Ad Title 2. Display URL 3. Ad Copy 4. Sitelink Extensions Paid Organic
  • 21. @bingads | @yang_ers Why Bing Ads? @bingads |
  • 22. 1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada. 2. comScore qSearch (custom), June 2014. @bingads | @| @yang_ers
  • 23. Canada @bingads | @yang_ers 11M unique searchers2 7.0% share2 236M monthly searches2 7.4M unique searchers2 3.3% share2 114M monthly searches2 1. comScore qSearch (custom), June 2014. 2. comScore qSearch, June 2014.
  • 24. Canada @bingads | @yang_ers Buying Power Index2 Buying Power Index 26% more 12% more Average Internet Google Yahoo Bing Network 1. The Yahoo Bing Network includes Microsoft and Yahoo sites in Canada. 2. comScore qSearch (custom), June 2014.
  • 25. Has high household incomes; nearly one-third earn C$100k+ and nearly one-half earn C$75k+ @bingads | @yang_ers Falls into mature age groups of persons, women and men, those 35 years and older Lives in eastern provinces, especially Ontario and Quebec Household Size Lives in smaller households, especially two- and three-person households Lives in households with no children Source: comScore Media Metrix, Canada, January 2014. Note: In comScore, Bing is defined as [C] Bing Web; Google is defined as [S] Google Web Search.
  • 26. @bingads | @yang_ers Search Charm: Easy Access Tap the Search Charm from anywhere on Windows 8 to easily search with Bing so you can quickly get things done Bing-powered Apps: Immersive Content Experiences Bing powers six deep App experiences including Sports, Weather, Finance, News, Travel and Maps Bing is Optimized for Windows 8
  • 27. Entertainment Search on XBOX @bingads | @yang_ers
  • 28. @bingads | @yang_ers Winning with Bing
  • 29. - Bing Ads Blog - http://community.bingads.microsoft.com/ads/en/bingads/b/blog/ - @Bing Ads - facebook.com/BingAds - http://advertise.bingads.microsoft.com/en-ca/courses - Become an Accredited Professional www.bingadspro.com/ca @bingads | @yang_ers
  • 31. @bingads | @yang_ers Takeaways 1. Online Advertising is one of the most measurable and effective forms of advertising available 2. Take advantage of the measurability of Online Advertising to drive the right ROI for your business 3. Do what is RIGHT for your business
  • 32. youtube.com/bingads slideshare.net/bingads @bingads | @yang_ers Connect with your Account Team Follow us Learn Engage linkd.in/1evlGtD @bingads facebook.com/bingads Instagram.com/bingads blog.bingads.com

Editor's Notes

  1. Do an introduction about yourself.
  2. Won’t spend much time on offline (hence presentation title). Also area of expertise is online
  3. Talk about the Revenue, size of Telus… Industry as a whole has finished its peak of growth.
  4. Explain components of online advertising. Search  Paid listing, PPC Display  banners, rich media, social stuff. Not focusing on mobile messaging, others etc.. b/c very small, declining, I BELIeve it isn’t very effectiveness. Questions???
  5. Talk about different types of advertising etc.. Think tradeoffs, your own effectiveness etc… Idea of Engagement, this might be great for awareness and consideration Highlight TV, strengths.. - But this is only one view, doesn’t factor in cost!!!!
  6. Talk about different types of advertising etc.. Think tradeoffs, your own effectiveness etc… Idea of Engagement, this might be great for awareness and consideration Highlight TV, strengths.. - But this is only one view, doesn’t factor in cost!!!!
  7. Highlight a couple of things: TV still there Friends and family Internet still does will in the awareness category Hope is at this stage I’ve sold you the value of Internet advertising.. Or why massive brands consider it.
  8. Pegged roughly 80% YTD. In 2011! Is 45.6 hrs / month higher or lower than television?? -- Internet usage has outstripped television!!! If more people are online than on TV, why is spend lower on online?
  9. If we are spending all this time online What on earth are we doing?? Talk about time waves.. From 6am to Noon Next wave from 6pm to 10pmish Getting ready for work tomorrow, Relaxation
  10. Dwell on that statement.. Imagine you telling me you know half of your products aren’t selling but you don’t know which half.. This is the state of the advertising industry.
  11. Now thinking about all the times you searched, and apply that to your business and the message and goals you are trying to achieve. You can do that with Pay per click advertising! Alright everybody that concludes my presentation Can “Pay Per Click” effectively increase business leads & sales.
  12. 17
  13. This is a Search engine results page. Take a look at it. See where does your eyes gravitate towards? Look at the messaging that is there. Some termin
  14. .
  15. Guidance: Thank audience for their time Allow time for Q&A