Google Places has recently merged with Google Plus, creating a new local listing system called Google Plus Local (or Google+ Local). Now, businesses will be required to have a Google Plus account in order to have a local business listing with them. In addition, Google has gotten rid of the 5-star customer review system in exchange for a more detailed scoring system, which will impact how your customer reviews are rated. While this change presents even more opportunities for your local business to generate new customers, it could be very confusing for you as there are some major differences between the two systems.

1. H o w G o o g le + L o c a l
Pages
I m p a c t Yo u r B u s i n e s s
Click to edit Master subtitle style

2. What is Google+ Local
A Local Business listing center introduced by
Google to replace Google Places pages
Show up in the search results when
consumers search for local products and
services
Makes it easy for businesses to socialize with
their customers and prospects to increase
sales
Makes it easy for consumers to find local
businesses, as well as rate and review their
favorite local businesses

3. What is Google+ Local?
Here’s a sample of search engine results when user enters
“Los Angeles Caterer” into the search box:

4. What is Google+ Local?
Here’s a sample of a Google+ Local Page:

5. The Switch from Google Places
All former Google Places pages are now Google+
Local pages
A “Local” tab has been added to Google+ so
users can easily find local businesses, as well as
write reviews and make recommendations

6. The Switch from Google Places
The Zagat review and scoring system has
replaced Google’s old 5-star system
Google+ Local pages integrate with Google
Search, Google Maps, and Google Mobile Maps

7. Why The Switch?
More Dynamic Socialization for Local
Businesses
More Exposure Across All Google Platforms

8. Google+ Local Features
Google+ Local Tab in Left Hand Sidebar on Google+
This will take Google+ users to the Google+ Local section to find or
review businesses
New Zagat Scoring System
5-Star reviews are gone and now local businesses are rated using the
Zagat 30-point scoring system based on consumer feedback

9. Google+ Local Features
Ability to Add Better Photos
Businesses can portray what they want consumers to “see” with
bigger and better photos
Ranking and Indexing
Google+ Local pages will now be indexed and will show in search
results
Plus 1’s (+1’s)
This digital form of “word-of-mouth” will give your business even
more relevance
Map Integration
A map is included on your Google+ Local page to help your prospects

10. What Does This Mean
for Consumers?
Can quickly and easily find local businesses that have
what they are looking for
Can instantly get place recommendations based on their
Google+ circles and other factors
Can get reviews about businesses from people they know
and trust in the search results
Can write reviews of their favorite businesses

11. What Does Your Business
Need to Do?
Already Had a Verified Google Places Page?
Still manage your page via Google Places for now
Did Not Have a Verified Google Places Page?
Can still claim your listing via the Google Places platform
Did Not Have a Google Places Page at All?
You can crate a page directly through Google+ Local – must
join the Google+ network first

12. What Does Your Business
Need to Do?
Once Your Page is Fully Setup on Google+ Local…
ENGAGE, ENGAGE, ENGAGE

13. Thank You for Viewing Our
Google+ Local PowerPoint
If you would like more information about how
Google+ Local can help boost your business, contact
me today for a free consultation
Dan Giordano
561-420-0319
www.UnlimitedBusinessProfits.com
Dan@UnlimitedBusinessProfits.com