Whats New in SEO and Content Marketing - Evolving Beyond Links and Keywords - Integrated Marketing Summit Minneapolis

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Learn about what's coming soon in SEO and content marketing (and how you can take advantage of these opportunities) by taking a quick trip back in time, followed by a look at some exciting new developments coming in the future. Presented live at Integrated Marketing Summit 2015 in Minneapolis, MN.

Marketing

Though Shalt:
• Stuff thy keywords
• Spam ye links
• Spread thy content thin
• Sequester SEO in yonder silo
• Hold desktop search abovest all
Ye Olde Ways of SEO

Mobile Friendly:
NO LONGER A
‘NICE TO HAVE’

BEING THE BEST ANSWER
Context
Search
Volume
Searcher
Intent
Relevance

CONTENT ACROSS THE BUYING CYCLE
Attract Engage Convert

SEO PPC Social
SEO: Part of a
complete integrated
marketing mix

Modern SEO
Customer centric approach:
• Content optimized for the customer journey
• Cross-device compatibility
• SEO as a key piece of the integrated
marketing mix

WHERE IS SEO GOING?
To understand
where SEO is
going, look
where search
is headed.

Minority Report
level image /
object recognition

Wearable tech
(that doesn’t look
ridiculous)

Future of Search
• Beyond the query:
anticipatory search
• Shift away from text
based content
• From separate devices
to wearables
• Natural language
search

That’s cool, but
what do I work
on today?!?

Balance the New
• Varied content types
• New channels
• ‘All in’ on mobile
With the Timeless
• Technically sound website
• Optimizing across the buying cycle
• Great content

SERVE UP
GREAT
CONTENT
CREATE
GREAT
CONTENT
SEO
Search Engines Marketers

THANKS!
Let’s Connect!
Twitter
@eprokop1
LinkedIn
www.linkedin.com/pub/evan-prokop/3b/a47/839
Consulting
www.toprankmarketing.com
Blog
www.toprankblog.com

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Whats New in SEO and Content Marketing - Evolving Beyond Links and Keywords - Integrated Marketing Summit Minneapolis

1. What’s New in SEO & Content Marketing: Evolving Beyond Links & Keywords @eprokop1

2. TopRank® Online Marketing Full service digital marketing agency • Content Marketing • SEO • Social Media Marketing • Influencer Marketing Evan Prokop Digital Marketing Manager @eprokop1 ABOUT ME

3. WHERE WE’VE BEEN

4. Keyword stuffing

5. Cringe-worthy content

6. Focus on desktop only

7. PPC Social SEO Siloed approach

8. Though Shalt: • Stuff thy keywords • Spam ye links • Spread thy content thin • Sequester SEO in yonder silo • Hold desktop search abovest all Ye Olde Ways of SEO

9. ACTION PLAN WHERE WE ARE

10. Mobile Friendly: NO LONGER A ‘NICE TO HAVE’

11. BEING THE BEST ANSWER Context Search Volume Searcher Intent Relevance

12. CONTENT ACROSS THE BUYING CYCLE Attract Engage Convert

13. SEO PPC Social SEO: Part of a complete integrated marketing mix

14. Modern SEO Customer centric approach: • Content optimized for the customer journey • Cross-device compatibility • SEO as a key piece of the integrated marketing mix

15. WHERE WE’RE GOING

16. WHERE IS SEO GOING? To understand where SEO is going, look where search is headed.

17. Fast + cheap internet access

18. Wi-Fi delivered by weather balloons

19. Self driving cars

20. Minority Report level image / object recognition

21. Wearable tech (that doesn’t look ridiculous)

22. Future of Search • Beyond the query: anticipatory search • Shift away from text based content • From separate devices to wearables • Natural language search

23. That’s cool, but what do I work on today?!?

24. Preparing for the future Making $$$ now

25. Balance the New • Varied content types • New channels • ‘All in’ on mobile With the Timeless • Technically sound website • Optimizing across the buying cycle • Great content

26. SERVE UP GREAT CONTENT CREATE GREAT CONTENT SEO Search Engines Marketers

27. THANKS! Let’s Connect! Twitter @eprokop1 LinkedIn www.linkedin.com/pub/evan-prokop/3b/a47/839 Consulting www.toprankmarketing.com Blog www.toprankblog.com

Editor's Notes

Project Loon: http://www.androidauthority.com/project-loon-1st-birthday-393930/
Blood glucose monitoring contact: http://www.pastemagazine.com/blogs/lists/2014/12/the-10-best-technology-advances-of-2014.html

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