2. BACKGROUND INFORMATION
• 70-80% of users ignore the paid ads, focusing only on the
organic results
• The first organic result get nearly 33% clicks
• More than 70% of users never scroll past the first page
• Inbound leads cost 61% lower than outbound leads
• 80% of users say they always click on the natural search results
(Siu, 2012)
3. WAYS TO IMPROVE AMAR’S SEO
• Sponsorship from Google
• Switch to HTTP/2
• Setting clear keywords
• Clarify the content
4. GOOGLE ADS
• Google offers different paying plans, that allow you to advertise
your website in the top positions:
• Each one of these plans offers different perks that could fit with
different business plans.
(Support.google, 2018)
Standard ($0.14/click) Premium ($0.30/click)
Gold ($0.60/click) Master ($1.20/click)
6. SWITCH TO HTTP/2
• AMAR’s website is using HTTP/1.1 like most of the
websites since 1999
• The version 2 offers a huge boost on the website
speed, which makes it possible to respond more
effectively
• (Allen, 2012)
7. SETTING CLEAR KEYWORDS
• Change the keywords to more viral and commercial words. Google also recognizes acronyms,
plurals, synonyms, and even answers.
• For example:
• AMAR
• AMAR foundation
• Healthcare charity
• Donation
• Iraq healthcare
• I#jointhefamily
• British charity
• Charitable foundation
• (kercher, 2015)
8. CLARIFY THE CONTENT
SEO is no longer just about choosing some keywords,
but to clarify content. That means that websites should
create the correct message and related information.
Otherwise, users will not be able to find your website
when they are searching similar charities.
(Kercher, 2014)
9. ACTION PLAN
• Get in touch with Google ads for possible sponsorship
• Keep track of Google analytics results of users’ data
• Change the website from HTTP1.1 to HTTP2 in half year
• Include recent campaigns in SEO keywords (I#jointhefamily)
• Keep the content of the website up-to date when new project are added
