Business Show Google Workshop

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Understanding Google, how it\'s used, what it does well and what you should implement in 2011

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Business Show Google Workshop

  1. 1. Harnessing the power of <br />Google<br />for your business<br />Gail Mullard<br />Digital Marketing <br />Consultant<br />www.wsimashmarketing.com<br />
  2. 2. Official Google Blog 24th February 2011<br />“Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.”<br />Gail Mullard<br />Digital Marketing <br />Consultant<br />www.wsimashmarketing.com<br />
  3. 3. Google Quiz Answers 1 - 5<br />Capitals never matter in a search query (but do in your URLs)<br />An exact phrase is one of Google’s 4 types of keyword matches<br />The minus sign is a useful command to know<br />~ is another useful command if you are searching on a phrase and want to see it used in different contexts<br />Google ignores many small words, e.g., the and a but likes or<br />Gail Mullard<br />Digital Marketing <br />Consultant<br />www.wsimashmarketing.com<br />
  4. 4. Google Quiz Answers 6 -10<br />6) Search dates using the command date 1...date 2<br />7) Formulas as used in excel can be searched ((2*6)/3^2)<br />8) Mix and match numbers and words – it copes well with both<br />9) Define is a good command – although most of these work now<br />10) Stocks quotes can be searched through its main index although these are technically separated out the same way as it has separated out its recipes lately<br />Gail Mullard<br />Digital Marketing <br />Consultant<br />www.wsimashmarketing.com<br />
  5. 5. My favourite Google Products<br />Google Desktop<br />Google Chrome Browser<br />Google Toolbar<br />Google Mail<br />Google Docs<br />Google Calendar<br />Google Maps<br />Google Webmaster<br />Google Checkout<br />Google Places<br />Google Earth<br />Google Picasa<br />Google Adwords<br />Google Adsense<br />Google Videos<br />Google Feedburner<br />Google Knol<br />Google Analytics<br />Gail Mullard<br />Digital Marketing <br />Consultant<br />www.wsimashmarketing.com<br />
  6. 6. Research Commands<br />Gail Mullard<br />Digital Marketing <br />Consultant<br />www.wsimashmarketing.com<br />
  7. 7. Tips to implement in your 2011 online marketing<br />1) Go mobile – mobile version of your website & Apps<br />2) Use Video – this will super-optimise your site<br />3) Engage Socially – Facebook Likes more & more powerful<br />4) Get Local – dominate by factoring in location based opportunities<br />Gail Mullard<br />Digital Marketing <br />Consultant<br />www.wsimashmarketing.com<br />
  8. 8. Tips to implement in your 2011 online marketing<br />5) Offer Freebies – be useful to your audience (content/downloads)<br />6) Email Speak – segment and target your messages<br />7) SEO your site – titles, descriptions, blog & rss feed to social sites<br />8) Analyse your goals – evaluate what does best for your business & do more of it<br />Gail Mullard<br />Digital Marketing <br />Consultant<br />www.wsimashmarketing.com<br />

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