10 Tips to Social Media Success looking at developing your strategy, measuring your impact and

1. 10 Top Tips & Tricks forSocial Media SuccessJosh HooleCircuit Rider Development Manager, Communities 2.0

2. What we’ll cover Recap of Social Media Plan Your Strategy Brand Your Elements Measure Your Success

4. What is your leadership role?

5. Who will drive any changes?

6. Who will implement any changes?

8. One Simple AimMobilise the right people to take the right actionat the right time

9. Social Media in the UK 2011

10. Plan Your Strategy5 Things Your Strategy Needs Aligned to your business plan Knowledge of your audience Clear goalsand measurements Great stories & lightweight media Integration

12. What is your core business aim

13. What are your core business objectives

15. What motivates them

16. What do they like

18. SMART objectives

19. Realistic and manageable targets

20. Metrics spreadsheets to monitor progressMeasure, Measure, Measure

22. What engaging photos can you use

23. What great videos can you create

24. What multimedia do you have

26. Interlinking between all online presence

27. Link back to your website

29. What information is most important?

30. Who is your audience and where are they?

31. What are competitors / similar organisations doing?Over to you Go through YOUR Strategy Basics

32. Coffee

34. It’s your organisation, not YouTube’s!

35. Align look and feel across all tools

37. Brand It All Up Cleanstream Carpets - Carpet Tile Recycler How to

40. Brand It All Up You show me yours Showcase YOURSocial Media

41. Lunch

43. Create a Metrics spreadsheet

45. Keep track of traffic referrers using Google analytics

46. Discover the big influencers who drive traffic to you?

47. Track them and give them some love

48. Bring them closer in

49. Facebook Insights for FB activity and measuring audience

51. Google Analytics

52. Facebook Insights

53. TweetReach

54. So, Top 10 Tips Align SocMed strategy to Business Plan Know your audience Set Goals and Measurement Metrics Source stories & lightweight media Integrate your efforts Unify your look & feel Track and target referrers Measure your impact Gather, analyse, act Adapt and be flexible

55. ? Any Questions?

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