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OMiG Digital Summit 2016 - Aislinn Connolly - Google

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Presentation Title: Google Analytics: What you can measure, you can manage by Aislinn Connolly - Google. At the OMiG Digital Summit 2016.

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OMiG Digital Summit 2016 - Aislinn Connolly - Google

  1. 1. What you can measure, you can manage Aislinn Connolly, Google
  2. 2. Google Analytics Overview Live Demo of Key Reports Resources Available Q & A
  3. 3. Google Analytics Overview
  4. 4. What is Google Analytics?
  5. 5. A FREE tool for answering business questions Are people converting more on a mobile device? How can I make my marketing campaigns more effective & accountable? Where and why are visitors abandoning my shopping cart? How are visitors behaving on with my site?
  6. 6. How do I start using Google Analytics?
  7. 7. Key Reports in GA
  8. 8. Available Resources for GA
  9. 9. Google Analytics Academy Google Analytics YouTube Channel Google Analytics Help Centre Follow @avinash & @googleanalytics Google Analytics Resources
  10. 10. Thank You.

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