Publishers and metrics: where the industry is now
According to new research Parse.ly conducted in partnership with Digiday, 87% of publishing professionals are able to access the analytics for the content their organization creates. However, only 53% say they completely understand those analytics, and fewer say they can easily apply insights to content strategy. How does your use of analytics compare to that of other content creators? Listen in to this webinar for an overview of the current state of publishers’ proficiency when it comes to accessing, understanding, and applying content analytics. Our expert group of speakers will discuss the report and what it means for the industry. You will learn: - Why data access doesn’t always equal data literacy, and what's needed to bridge the gap - How publishers are determining success using data - The state of metrics and how you compare to the rest of the industry Speakers: - Dr. Carrie Brown, Director of the M.A. in Social Journalism Program, CUNY - Julia Ryan, Senior Audience Strategy Editor for News and Lifestyle Groups, Time Inc. - Kelsey Arendt, Customer Success Manager, Parse.ly - Clare Carr, VP of Marketing, Parse.ly
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Publishers and metrics: where the industry is now
- 1. Publishers and Metrics: Where the Industry Is Now
- 2. Julia Ryan - @julialeighryan Senior Audience Strategy Editor for News and Lifestyle Groups Time Inc. Carrie Brown - @Brizzyc Director of the M.A. in Social Journalism Program CUNY Clare Carr - @clareondrey VP of Marketing Parse.ly Kelsey Arendt - @KelseyLArendt Customer Success Manager Parse.ly
- 3. 2012: 2017:
- 6. The Metrics that (Should) Matter to Publishers
- 7. Access
- 9. Application
- 10. Bridging the Gap Between Data Access and Application
- 12. New Visits Discovery Engaged Time Attention Repeat Visits Trust Shares Action
- 13. Yay!
- 14. Boo
- 16. Are conversions an underrated metric for publishers?
- 17. Bridging the Gap Between Data Access and Action
- 19. Looks like everyone still has something they can learn, but here’s to staying ahead of the curve.
- 20. How Parse.ly Helps Make Data Actionable
- 21. By providing their team with easy access to data analytics, NAPCO Media instituted a shift in company culture. The organization now had the shared goal of empowering their content creators through audience data. Analytics helped change the perception that content was secondary to ad revenue. NAPCO Case Study
- 22. Interested in reading the full report? Visit parsely.com/resources